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The mattress industry ushered in a turning point. Hundreds of enterprises successfully "upper rank" in Guangzhou in November
According to relevant statistics, the turnover of major mattress stores in Beijing, Tianjin, Guangdong, Zhejiang and other provinces and cities has decreased significantly compared with the same quarter in previous years. A reporter broke the news that the mattress industry in April this year "quality sampling inspection storm" has caused consumers across the country to choose mattresses more big brands, and some small and medium-sized mattress brands are facing bankruptcy crisis. The mattress industry is ushering in a new wave of rectification. Big brands are calling for self-discipline in the industry. Small and medium-sized brands have launched new products for health and safety in the face of consumer brand tendencies and industry changes. Regarding the word-of-mouth advantage of big brands, can this move of small brands achieve results?
Recently, the reporter interviewed the * manager of Suzhou * Net Textile Technology Development Co., Ltd. According to * manager, they signed a favorable booth with several partners and the organizer in mid-July. My own brand started. The reporter learned that small and medium-sized mattress companies like * Manager are looking for a publicity platform to start their own brand after the rectification of the storm, and take the road of brand mattresses. The only exhibition in China with mattress as the theme Come to ask if I have participated in the exhibition, so I made up my mind. The reporter asked * Does the manager want to be successful in the exhibition? * The manager laughed, now is a new period of corporate rectification and reform, and an opportunity for us to grow and develop. In this period, if something is not done, then we can only wait for it to disappear.
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The reporter learned that the 2013 China International Mattress Exhibition held at the Poly World Trade Center Expo in Guangzhou on November 1 was the only professional international exhibition with the theme of mattresses since the development of China's convention and exhibition industry. Jointly created by the Enterprise Association, Hongwei International Exhibition Group Co., Ltd., Guangdong-Hong Kong Economic and Trade Cooperation and Exchange Promotion Association, and Guangzhou Hongwei Exhibition Service Co., Ltd. Internationality, specialization, and high attention will be the biggest highlights of the exhibition. Many companies are also throwing olive branches to the main committee to create brand influence. According to relevant sources, it is less than three months away from the exhibition. At present, nearly 200 companies have submitted applications to the organizers, many of which are internationally renowned brands, and small and medium-sized mattress companies will also launch new products to prepare for this exhibition.
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According to the reporter from Miss Li, the person in charge of the organizing committee of this exhibition, the 2013 China International Mattress Exhibition will usher in hundreds of domestic and foreign mattress companies. At present, there are not many booths left, and there are many booths that have been booked. There are leading mattress companies, but this will also be the best opportunity for small and medium-sized mattress companies to strive upstream and occupy a place in the industry. This will also be the biggest trade peak in the history of the mattress industry.
In the downturn of the mattress industry in the first half of the year, how will 100 companies successfully counterattack? Is the leading company still able to lead the way, or is the healthy mattress of small and medium brands more popular? All suspense is at the 2013 China International Mattress Expo.
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