"Private customization" travel, clothing, beauty, fitness, etc. have all begun to enter the lives of ordinary people, and now "private customization" in the furniture industry has gradually become popular. At the third China Shenyang International Furniture Fair being held, "private custom" furniture has become a hot word for many merchants marketing. However, while many visitors were very interested, they also raised many questions about this new model.
In front of a furniture booth, the staff used flow charts to explain the principle of "private customization" of furniture to the onlookers: the designer personally came to the door and provided multiple sets of design solutions based on the customer's preferences and the size of the living space. Furniture and responsible for distribution and installation. Another exhibitor introduced that with a customized model, the furniture can be designed according to the layout and structural dimensions of different houses, which can perfectly fit the structure of the house, and can also make full use of fragmented space.
Will “private customization†increase the cost? Many traders at the exhibition explained that the design plan is provided free of charge and only charges processing fees; the furniture is made directly by the factory, eliminating the need for store rents and layer-by-layer stripping of wholesalers at all levels. It must be cheaper than the store. "In short," private customization "is based on customers' living habits and meets more personal needs." A furniture owner from Beijing said that in some countries, customized furniture has exceeded 50% market share. Although China started late, However, the development space is vast, and currently accounts for a considerable proportion of cabinet furniture.
At the exhibition, many visitors also questioned: What is the difference between "private customization" and finding a carpenter to come home to make a home? Can furniture created for my family be returned? Who will check the quality of the product? Some exhibitors said frankly, " There are still many problems with "custom-made" furniture. "The furniture industry must implement national standards, and the customization is highly random and may not necessarily comply with the national standard." A traditional furniture manufacturer said, for example, the national standard has mandatory requirements on the edges, tips, and gaps of children's furniture. If the customer fails to Taking these factors into consideration, designers are required to design according to their own preferences, which is likely to cause hidden safety hazards.
He Min of the Commodity Service Supervision Department of the Liaoning Provincial Consumers Association believes that the difficulty of returning goods is another problem of custom-made furniture. Many merchants build them according to the tastes of customers. If the return is difficult to resell, there is a condition of “no refund or no exchangeâ€. . According to the new consumer law, as long as the product is defective, consumers can return it within seven days. However, in order to avoid disputes, customers need to measure the size, ask for the material, and sign a detailed contract when customizing.
Zhang Zhaohua, vice president of the Beijing Home Furnishing Association, believes that the key to choosing finished or custom furniture is consumer preference. If consumers are more familiar with decoration and want to have personalized space, then customized furniture is indeed a good choice; and those who do not know much about decoration, it is more safe to choose finished furniture.
The editor-in-chief of the GO Good House in Suzhou collated the report, sourced from Xinhua.com.
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