Guess how the home industry will develop in 2014

After the ups and downs of 2013, how will the home furnishing industry develop in 2014? In response to these issues that the industry cares about, Chongqing Evening News has sorted out the eight conjectures of the 2014 home furnishing industry, and hopes to bring some inspiration to everyone.

 

 

Conjecture 1: Increased market share of solid wood furniture

 

"Environmental protection" will become the mainstream trend in the furniture market in 2014. Solid wood furniture undoubtedly has great advantages, and the enthusiasm of consumers will inevitably increase the market share of solid wood furniture.

 

Conjecture 2: construction acceptance is getting stricter

 

The National Standards for "Design, Construction and Acceptance of Electrical and Intelligent Systems for Residential Decoration Engineering" has been promulgated a few days ago. It provides comprehensive recommendations for the design, construction and acceptance of indoor wiring for home improvement. Specific punishment measures are proposed for qualification and delay in construction period. There is no doubt that the construction and acceptance of China's assembly industry will become increasingly strict.

 

Conjecture 3: Seize the initiative of e-commerce platform

 

At the same time, the interests of traditional home stores and e-commerce platforms are intensifying. At the same time, the term O2O (that is, Online To Offline, the combination of offline business and the Internet) is popular throughout the home industry. At present, traditional home stores have also launched O2O projects. I believe that in 2014, there will be more home stores to follow up and strive for the initiative of e-commerce platforms.

 

Conjecture 4: The mahogany furniture market faces a reshuffle

 

Since the entry into force of the Convention on International Trade in Endangered Species of Wild Fauna and Flora in June 2013, the country of origin of mahogany materials has banned the logging of mahogany and controlled export trade, which has led to a sharp rise in mahogany furniture prices. Analysis believes that this round of mahogany raw materials continued to rise will make the mahogany furniture market face reshuffle.

 

Guess five: the overall customization into the development direction

 

Only a few years ago, custom homes only stayed on single-brand and single-class furniture, but now they are developing in the direction of multi-brand integration and overall customization. Take the decoration of the bathroom as an example. This is a typical overall customization solution. Generally, it requires ceramic tiles, sanitary ware, hardware, lamps and other products. If an enterprise provides customization, the product line is too long, too many categories, and it is not realistic. Integrate multiple brand resources and work together.

 

Conjecture 6: Yinfa home becomes a new blue ocean

 

With the acceleration of China's aging population, the "silver economy" has also received increasing attention from the capital market. Household products suitable for the elderly are expected to be gradually improved in 2014 and become a new blue ocean in the household industry.

 

Conjecture 7: WeChat promotions burst into vitality

 

WeChat is the most popular marketing tool at the moment. The new model of "WeChat promotion + different industry alliance" is dedicated to combining the bathroom, door and window, ceramic tile, kitchen, furniture, wardrobe , bedding, household appliances, floor, and coating industries into one, which is undoubtedly more consumable than the singleton of enterprises. The attention and favor of those who made the home furnishing industry burst into vitality in the cold winter of the market.

 

Guess eight: the rapid rise of smart home

 

In the atmosphere where the government strongly supports the Internet of Things and related industry giants to enter the field of smart homes, in 2013, the smart home market reached an unprecedented level of prosperity, and smart homes began to truly focus on the practicality and stability of products. Experts predict that in 2014, the smart home industry will soon rise.

 

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