Should China's manufacturing be "good quality and low price" or "the price of beauty is also beautiful?"

Swiss watchmaking is world-famous, and their prices are often very high. They never believe in the so-called "good quality and low price" argument. They think that "the price of beauty is beautiful." In contrast, we are made in China. In the history of the rise of Chinese companies in the past, the same commodity, our entrepreneurs have surprising cost control, including raw material costs, manufacturing process costs, labor costs, tax costs, land costs and the environment. Governance costs, marketing costs, etc., have killed international competitors in one field after another, and created the myth of Made in China.
However, most companies are clamoring for the banner of “good quality and low price”. On the one hand, they are squeezing the dividends of the population. On the other hand, they use the mentality of “60 million years old” to make products, and they are eager to make quick money. The patented products that have been painstakingly designed have not been protected as they should, and they cannot be converted into economic benefits, but they have made money for people who specialize in cottages and imitations.
In real life, the so-called "beauty" products are inevitably higher than the "not beautiful" products, so the quality and cheapness are contrary to this objective law. The so-called "good quality and low price" propaganda by Chinese manufacturers is actually "quality and low price". Therefore, in the past few years, China's manufacturing industry has regarded the high quality and low price as the way to make money, and there are corresponding harms behind it.
"Quality and low price" makes Chinese manufacturing at the low end of the interest chain. First of all, good quality and low price make Chinese manufacturing synonymous with "cottage goods" and "cheap goods", seriously destroying the international image of Chinese products and being attacked by anti-dumping attacks. . Because we don't have strong technical and hardware equipment, and we don't have a world-famous brand that we can get, so Chinese manufacturers can only produce low-cost and low-quality goods. We can only work hard at the price, and we can lower the price to gain sales and market share. rate. Foreign people favor the "good quality and low price" Chinese products, but in order to protect their domestic brands and prevent cheap Chinese products from disrupting the domestic market order, the government will inevitably impose anti-dumping trade blocking policies on Chinese goods.
Second, good quality and low prices make China's manufacturing at the low end of the interest chain. At present, China's high-quality and inexpensive manufacturing is everywhere, but it makes Chinese companies profitable. Some enterprises are fascinated by the bottom of the “smile curve”. The industry supervision is lacking, and they are competing with each other to make foreign importers enjoy their success. The same products, the price of manufacturing in China is often only a fraction of a foreign, or even one tenth, and the low profit margin, resulting in insufficient funds for technical research and development and product innovation, can only repeat production at a low level. The high quality and low price have greatly reduced the R&D expenditure, which makes the company lack core competitiveness, has no independent intellectual property rights, and is at the low end of the interest chain.
Once again, good quality and low price can make the company grow bigger and faster, but it can't make it stronger and longer. Good value for money is cheaper and more profitable, which can increase the market share of enterprises, but the consequences of price wars are often harmful to others. After ten years of price wars, I unconsciously formed a situation in which "every product has no product, and Chinese motorcycles use scales." Even if the company is bigger, but there is no profit independent innovation, no profit tree independent brand, it is difficult for enterprises to really become stronger. In addition, Chinese companies are developing at a high speed, and the speed is unprecedented. But any company that can't afford the market if its profits are meager. Raw material price hikes, monetary tightening, trade frictions, and even a rumor can make a company fall down instantly and fail to operate sustainably.
Finally, from the perspective of consumers, with the continuous improvement of China's economic level, people's pursuit of quality of life has also increased. When people buy products, they no longer choose what is cheap, they begin to pay close attention to the goods. Quality and performance, we began to pursue products that are also beautiful and beautiful. From the perspective of market function, low price and low quality are a pair of twin sisters. The world is not really good and cheap. The so-called "good quality and low price" has always been a lure for lure low-end consumers, and it is a beautiful excuse for low-quality products.
From the above explanations, it is not difficult to conclude that although China's manufacturing industry has developed rapidly in the past few decades, China has also become a world factory. However, from the national conditions and the requirements of the times, China's manufacturing needs to bid farewell to the US price. Integrity, and then open the era of the United States and the United States, the specific measures have the following aspects:
Enhance innovation capabilities, promote industrial upgrading , technological innovation, and create technologies with independent intellectual property rights. Simple copying can't produce core competitiveness, and extensive manufacturing processes can't be world famous brands. Nowadays, with the rapid development of Internet technology, Chinese enterprises should embrace the "Internet +" era with open minds and new ideas, constantly enhance the core competitiveness of the industry, adhere to independent innovation, and accelerate the pace of "going out" through introduction. Absorb and innovate, and constantly break through key technologies to further enhance the dominant and discourse power in the development of the industry. For example, mobile phone manufacturers OPPO and Vivo in Dongguan, China, have a place in the world mobile phone brand.
Second, strengthen product quality monitoring, drive product quality and branding, and establish a brand concept. Improve the management level and efficiency of enterprises, especially strengthen the quality control and management of export products, and combine with key technological innovations to improve the weak links and factors that restrict product quality, continuously improve the quality of export products, adopt quality and brand The leading trade marketing strategy has replaced the current methods of some companies to “occupy the price and fight the quantity” to occupy the market, create a strong brand, and strengthen intellectual property protection measures.
Third, the use of Internet information technology to transform and upgrade China's manufacturing industry. In general, it is to be driven by knowledge creation and technological innovation, which is traditionally highly dependent on low-cost labor, relying on large amounts of resources and energy consumption, relying on international markets, and producing large quantities of low-value-added manufactured goods. Combining service and business model innovation, the manufacturing model for domestic and foreign markets, producing high value-added, high-tech and high-quality products evolves.
Nowadays, China's manufacturing should decisively bid farewell to the era of good quality and low price, establish a Chinese product image that is also beautiful and beautiful, and let China's smile curve really laugh! This is the real reason for the central government's supply-side reforms after 30 years of reform and opening up, that is, enterprises are resource-intensive, labor-intensive, technology-intensive, capital-intensive, and we expect Chinese-made toilet seats to allow consumers in Japan. The scene of snapping up turned into a situation in which foreign consumers snapped up Made in China brand names in China. (Jing Naiquan Xinhua News Agency Special Economic Analyst)