R & D of new coatings into the industry trend

Since 2012, with the increasing demand for environmental protection, functionality, and decorative coatings from consumers, the traditional coatings produced by most coating companies are far from meeting the requirements of consumers. At the same time, the homogenization of paint products is serious, and innovation is insufficient, so that the competition among enterprises has become increasingly fierce. Therefore, the development of new coating products in 2013 is imminent. This requires paint companies to keep up with the pace of development and changes in the times, and strengthen innovation, otherwise it will face a very embarrassing situation or even eliminate the market.

“Traditional paints have a single function and decorative nature, and they use organic solvents as diluents and contain a large amount of harmful volatile organic compounds, which have a great impact on the atmosphere and human health, and can no longer meet people’s environmental protection and functions. And the decorative requirements," said the director of the technical department of a paint company in an interview with the author.

Due to continuous changes in market demand and consumer trends, no single paint product can meet all the needs of all consumers at the same time, and none of the paint products can lead the market for a long time. In welcoming a new development opportunity in 2013, paint companies need to constantly pursue technological innovation, and they need to continuously introduce products that meet new consumer needs in order to maintain their vitality and voice in the highly competitive paint market. In addition, in the development of new paint products, paint companies must conduct differentiated research, create unique highlights for their products, and capture their loyal customers, so that they can continue to do even greater and further.