Zhuhard Group advances into the world tool market

In the Diamond Industrial Park of Zhuzhou Cemented Carbide Group, an engineer is staring at the computer screen of the CNC tooling line, and thousands of cutting tools are smashed out from the automated production line.
Continuous independent technological innovation has formed a number of core technologies, which is the development of “strain hard” and “triple jump”. In 2002, the company's sales revenue exceeded 1 billion yuan for the first time; in 2005, it crossed the 3 billion yuan step and jumped to a height of 3.5 billion yuan. During the “10th Five-Year Plan” period, Zhuhard Group applied for 147 patents and developed 151 new products. The annual contribution rate of new products reached more than 25%.
"World tools, wealth weapon." This is the "strain hard" to enter the world tool market   Declaration.
A lawsuit commander "Strain Hard Man" is unforgettable. Twenty years ago, they used high prices to introduce advanced equipment and technology from a foreign company. Because of the simple product imitation, the other party used the infringement as a reason to bring the "strain" to court and prevent the "hard" tool from being international. Market sales. The lawsuit was a 10-year battle. Although the two sides finally reached an out-of-court settlement, they gave a profound lesson to the "hard-core person": without the technological innovation of "taking me as the mainstay", there would be no market initiative. At that time, 95% of the domestic CNC blade market was mercilessly monopolized by imported products.
This is a war without a smoke. “Strain Hard” took the responsibility of revitalizing the national industry. In 1993, it established the National Technology Research Center and became a national-level laboratory. It aimed at international cutting-edge technology and fully developed products with independent intellectual property rights.
Researchers at the research center are reluctant to work hard, cutting hard from cutting mechanism and trough research. Since 2000, a series of CNC blade products such as "Little Squirrel" have been launched. The technical indexes of cutting materials and use efficiency have reached the level of imported products, which not only regains 20% of the domestic market, but also "Diamond" CNC blades are exported to Europe.
Before 2000, the ultra-fine alloy products of foreign companies were unmatched in China. In the new century, “Strain Hard” invested 20 million yuan to organize metal cutting technology research, and won the cutting-edge technology of “superfine powder preparation” in one fell swoop, and quickly formed industrialization, calling foreign products. At present, the annual output of “Strain Hard” ultra-fine alloy knives has reached 200 tons, the output value has exceeded 100 million yuan, and it has a domestic market share of 40%.
In June 2001, Yang Bohua, the chairman of the company, timely proposed “taking technological innovation as the leader” to fully realize independent innovation. At that time, only the CNC blade production line invested 210 million yuan to carry out all-round technological transformation and process reengineering. With this production line, the annual output of “Zhu Hard” CNC blades has increased from less than 30 tons to 100 tons in the past, exceeding the design capacity. The annual sales revenue has expanded from 20 million yuan before the technical transformation to 560 million yuan.
At present, the "hard" cutting tool is comparable to Japanese and Korean tools. The product "Little Squirrel" was named "Best Innovation Award" by the world's leading authoritative magazine "Froger". Following the acquisition of China's well-known trademarks, “Diamond Brand” cemented carbide was awarded “China Famous Brand” by the State Bureau of Technical Supervision in 2004.
Diamond brand knives have once again set off a "Chinese whirlwind" in the world's manufacturing industry. They have been registered in 47 countries and regions including the United Kingdom, South Korea, Australia and Israel, and are sold to more than 70 countries and regions around the world. Last year, “strain hard” exports reached US$80 million, an increase of 66.01% over the previous year.
 

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