**Suzhou Furniture Fair Wishes You a Happy New Year!**
As the Year of the Horse begins, the invitation campaign for the 6th Suzhou Furniture Fair is in full swing. Compared to previous years at this time, this year's investment and promotion efforts have been exceptionally active. Within just a month of the campaign launching, over 60% of the exhibition booths were already booked, with the solid wood suite area on the first floor experiencing an unprecedented level of demand.
It has been reported that this year’s solid wood and suite areas on the first floor are following a "learning from the old" pattern, with most exhibitors drawn by the success of their predecessors. This reflects the effectiveness of the Suzhou Furniture Fair’s core principle: "Finding buyers for sellers and sellers for buyers." As of the publication date, well-known brands such as Shanghai Prosperity Majestic, Melody, Grande Haotai, Teak Master, Outstanding Family, Boyi Xuan, Zhejiang Tulip, Palace Roland, Fuyi, Hebei Yilanju, Jiangxi Yijiahao, Tianlunya, Lesco, Jiangsu Sikexin, and New Acer have all confirmed their participation. These companies come from across the country, many of which have taken part in multiple exhibitions over the years.
In addition to the strong performance on the first floor, the software, office, and mahogany sections on the second floor are also seeing significant interest. Particularly notable are the software and mahogany categories, which have seen a substantial increase compared to the same period last year. Exhibitors from cities like Shanghai, Beijing, Zhejiang, Jiangsu, Shandong, Anhui, and Jiangxi are making a strong presence, with brands such as Shandong Jisi, Zhejiang Chuanyang, Jiangsu Yimeng, Ai Yima, Digao, Elbaland, Junmengmei, and Tailongxiang having already signed up for the event.
According to the head of the organizing committee, the surge in sign-ups this year started earlier than in previous years, which is closely linked to the booming real estate market in East China in 2013. According to data from relevant departments, cities like Suzhou, Hangzhou, and Shanghai in the region are primarily driven by strong demand, and this transaction activity is expected to generate significant demand for the furniture industry in the Year of the Horse.
To meet this growing demand, the Suzhou Furniture Fair has intensified its promotional efforts in key regions, especially focusing on marketing toward the target audience. It is believed that through these enhanced publicity and promotion strategies, the 6th Suzhou Furniture Fair will attract more dealers and professional buyers, bringing greater economic returns to exhibitors.
“Finding buyers for sellers and sellers for buyers†has always been our guiding principle. The Suzhou Furniture Fair will continue to uphold this philosophy to serve both exhibitors and visitors. We look forward to welcoming everyone to the Suzhou Park International Expo Center from June 26 to June 29, 2014, where we will present a healthier and more mature furniture exhibition. We warmly invite you to visit and provide your guidance then.
The Suzhou Furniture Fair has successfully held five editions so far. The sixth edition will cover an exhibition area of 120,000 square meters, with a wide range of products and diverse activities. We are looking forward to this year’s Sujia exhibitors delivering an even more exciting and impactful furniture fair.
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