As the Year of the Horse begins, the Sixth Suzhou Furniture Fair is already gaining momentum in its investment and participation campaign. Compared to previous years, this year's event has seen an impressive surge in interest, with over 60% of exhibition booths already booked just a month after the campaign launched. The solid wood suite area on the first floor has been particularly popular, drawing more attention than ever before.
This year’s solid wood and suite areas have followed a “learning from the old†trend, with many exhibitors drawn by the success of their peers in previous years. This reflects the fair’s long-standing mission of "connecting buyers with sellers and sellers with buyers." As of now, well-known brands such as Shanghai Prosperity Majestic, Melody, Grande Haotai, Teak Master, Outstanding Family, Boyi Xuan, Zhejiang Tulip, Palace Roland, Fuyi, Hebei Yilanju, Jiangxi Yijiahao, Tianlunya, Lesco, Jiangsu Sikexin, and New Acer have all confirmed their participation. These companies come from across China, and many have been regulars at the fair for multiple years.
Beyond the first-floor solid wood section, the second floor also shows strong performance, especially in the software and mahogany zones. These areas have seen a significant increase in bookings compared to the same period last year. Exhibitors from cities like Shanghai, Beijing, Zhejiang, Jiangsu, Shandong, Anhui, and Jiangxi are making a strong presence. Notable brands such as Shandong Jisi, Zhejiang Chuanyang, Jiangsu Yimeng, Ai Yima, Digao, Elbaland, Junmengmei, and Tailongxiang have also signed up for the event.
According to the event organizers, the early surge in registrations is closely linked to the booming real estate market in East China in 2013. With many developed cities like Suzhou, Hangzhou, and Shanghai dominated by strong demand, the furniture industry is expected to benefit greatly from this trend.
To meet the growing demand, the fair has intensified its promotional efforts, focusing on key markets and targeting potential buyers more effectively. The organizers believe that these efforts will attract more professionals and dealers, bringing greater value to exhibitors.
“We have always adhered to the principle of ‘finding buyers for sellers and sellers for buyers.’ The Suzhou Furniture Fair will continue to uphold this philosophy to serve both exhibitors and visitors,†said a representative of the organizing committee. The event will take place from June 26 to June 29, 2014, at the Suzhou Park International Expo Center. Visitors are warmly welcomed to attend and explore the latest trends in the furniture industry.
The Sixth Suzhou Furniture Fair has already gained a strong reputation, having successfully taken place five times in a row. This year’s exhibition will cover an impressive 120,000 square meters, featuring a wide range of products and diverse events. We look forward to another exciting and successful edition of the fair, where exhibitors will showcase the best of Chinese furniture craftsmanship.
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