"Internet + Industry" creates a new thinking in manufacturing

A new round of industrial revolution has already hit us. With the arrival of "Industry 4.0" and "Industrial Internet +", the manufacturing industry is undergoing tremendous changes. Whether it is the role of the participants in the manufacturing industry, the concept of manufacturing, the model or the driving force, there is a subversion and reconstruction.

For the future manufacturing industry, developed industrial countries have put forward their respective visions. The United States uses the advantages of the Internet to allow the Internet to annex the manufacturing industry; Germany has made the manufacturing industry Internet-based based on the manufacturing base; during the two sessions this year, Premier Li Keqiang put forward the "Internet +" in the government work report. And "Internet + Industry" will create a new thinking in manufacturing.

First, from "physical" to "information"

In the past, whenever the manufacturing industry was mentioned, I am afraid that it is the core of various components and components of hardware products. However, with the advancement of encapsulation and digitization, parts production and processing technology is accelerating the transfer to emerging market countries, and the profits of the parts themselves are difficult to maintain. Therefore, the manufacturing industry in developed countries began to pay more attention to packaging by assembling components, modularizing some functions, and systemizing the series functions to enhance added value.

Modularity is the design of products by assembling standardized components. Thereby, it can quickly respond to the diversified needs of the market and meet the differentiated needs of consumers. In the past, in the production process of the product, it took a lot of time and cost. If the complicated product was assembled through several modules, the problem of diversification and efficiency could be solved at the same time.

However, modularity is only a function of the product. In the future, the manufacturing industry will pay more attention to systematization and expansion of new applications and services through modularization and encapsulation. If you are systematized, you can get more added value with the "information" function than the "physical" parts. On the contrary, if you do not control the dominance of the system, no matter how good the quality and function of the developed parts, it is difficult to become the dominant market price.

Second, from "group" to "individual"

In developed countries, the mass production manufacturing industry targeting large-scale production shifts production bases to emerging market countries, focusing on customization, and various types of small-volume manufacturing industries are gradually becoming mainstream. In the future, manufacturing in developed countries, like the consensus of many experts, will be tailored to the needs of a variety of individualized needs under the trend of “mass customization”. At the same time, consumers themselves will be able to put their own needs into production.

That is to say, "mass customization" with the technological innovation brought about by the popularity of digitalization and information technology represented by 3D printing, the entry barrier to manufacturing will be minimized, and individuals who do not have factories and production equipment can Easy to participate in manufacturing. The lowering of the threshold for manufacturing entry also means that some unexpected companies or individuals will participate in the manufacturing industry, which may cause greater and huge changes to the business model.

Third, interconnection manufacturing

Many of the products around us are beginning to have access to the Internet, and they are constantly being networked. Smartphones are like this, as are smart home appliances. As cars gradually enter the era of automatic driving, perhaps the role of cars will be just a network terminal. In this way, the products around us are constantly networked, just like the important meaning of systemization, "interconnect manufacturing" represents the dominant power of controlling the network. Moreover, from the perspective of network externalities, companies that take the lead in controlling the long-term will gain the benefits of the first mover.

With the popularization of information technology and the Internet and e-commerce, the new requirements for competition in the manufacturing market have changed. On the one hand, manufacturing companies are required to continuously obtain information based on the network and respond to market demands in a timely manner. On the other hand, manufacturing enterprises are required to integrate and share various resources and rationally utilize various resources.

Interconnected manufacturing can respond quickly to market changes, quickly deploy manufacturing resources through rapid reorganization and dynamic collaboration of manufacturing companies, improve product quality, reduce the time required for products to be placed on the market, and increase market share. At the same time, it can also share infrastructure construction costs, equipment investment costs, etc., and reduce operational risks.

In addition, as a future trend, the factory will realize the network of internal and external services through the Internet, and the trend toward the interconnection factory. As a result, various information on the production floor is collected and analyzed, and feedback is provided to consumers. The information collected from the factory can be explored as big data to open up more new business opportunities. How to process the massive data collected from the workshop via hardware will also determine the value of services and solutions to a large extent.

Fourth, data manufacturing

In recent years, with the rapid development of information technology and communication technology such as the Internet, Internet of Things, cloud computing, etc., the skyrocketing data volume has become a serious challenge and valuable opportunity faced by many industries. "Humans are moving from the IT era to the DT era," Ma Yun, the founder of Alibaba Group, has not spared no effort to promote his views on various occasions. The information society has entered the era of big data. The emergence of big data has changed the way people live and work, and the mode of operation of enterprises. Ma Yun believes that the IT era is based on self-control and self-management, while in the DT (Data technology) era, it is a technology that serves the public and stimulates productivity. It seems that there is a technical difference between the two, but it is actually a difference in thinking.

With the advancement of manufacturing technology and the popularization of modern management concepts, the operation of manufacturing enterprises is increasingly dependent on information technology. As a result, the entire value chain of the manufacturing industry, the entire life cycle of manufacturing products involves a lot of data, the data of manufacturing companies also showed an explosive growth trend.

With the development of mass customization and network collaboration, manufacturing enterprises also need to receive personalized customization data from many consumers in real time, and coordinate the resources of all parties through the network to organize production and manage more relevant data. The great value that big data can bring is being recognized by traditional industries. Through the innovation and development of technology, as well as the comprehensive perception, collection, analysis and sharing of data, it presents a new look for manufacturing managers and participants. The thinking of the industry value chain.

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