Chinese and foreign machine tool giants discuss the countermeasures under the new normal

On April 19th, the “2015 International Forum of Machine Tool Manufacturing CEOs” organized by China Machine Tool Industry Association was held at Beijing Guomao Hotel. In the morning keynote speech and the afternoon round-table discussion session, nine well-known industry and growth company leaders expressed their views on industry hot issues.

As a supporting event of CIMT2015, the theme of the forum is consistent with the exhibition and is designated as “new normal and new development”. The forum was hosted by Chen Huiren, executive vice president and secretary general of the association.

Adhere to the pursuit of the ultimate - Jinan Second Machine Tool Group Chairman, Party Secretary, General Manager Zhang Zhigang

The Chinese and foreign machine tool giants are talking about the "new normal" in the new normal situation. Then, what kind of development is this? It should be said that the development environment faced by China's machine tool manufacturing industry is generally good, the demand in the international market is relatively stable, and the international political environment is also conducive to manufacturing. In China, the total market demand is declining, overcapacity and rising costs. This has led to increased competition. At the same time, we are faced with the parallel development of various industrialization stages, namely, Industry 2.0, 3.0 and 4.0 are on the same page.

The Chinese machine tool industry has reached a turning point from big to strong. So, what is it called "strong"? I think it should include the following aspects: product categories, complete series, continuous introduction of high-end products, leading the direction of product development; technology has independent intellectual property rights; in the market, competing with technology leaders, has a higher share in the global market Rate; in terms of price, it does not win at low prices, and employees have high income and good welfare.

To achieve this goal, our shortcomings are not technical, but professional, and the industry generally lacks the craftsmanship spirit of making products the ultimate. On the other hand, advanced Germany and Japan, the machine tool companies in these countries have a rigorous and delicate professionalism, and have achieved the improvement from "products" to "crafts."

Ji's Ford project is very popular in the industry. At present, Ford has purchased seven high-speed intelligent stamping production lines and two blanking lines from Ji'er in six factories in the United States. The continuous ordering marks the international standard of Ji'an stamping automation technology, quality and reliability. Ford replaced the original 22 press lines with four stamping lines, and can also see the power of technological advancement. Currently, the 8th line is currently negotiating.

From a strategic analysis, China's manufacturing industry is undergoing profound changes, including: the transformation of quantity to quality and efficiency; the transformation of single products to system integration; from localization to internationalization; and intelligent manufacturing.

Market stability focuses on high-end - Dr. Ka Pizza, Chairman of the Board of Directors of Demagisin Seiki

Chinese and foreign machine tool giants discuss the new normal situation, the reorganization of Demaggi and Mori Seiki is the result of strong alliance. For the current development of the global machine tool industry, I think the consumer market is very stable now and will not happen in the next few years. Big change. DMG has developed very well, not only with a global sales and service network, but also with a localized production model. By 2016, the company's production capacity will reach 20,000 units.

DMG's precision machine focuses on the aerospace, automotive and medical sectors. In the most extensive automotive market, Demagis Seiko and Porsche Herbs collaborate to establish a CNC technology center to provide equipment support for Porsche sports cars. DMG's Aerospace Excellence Technology Center is the best aerospace application in its class. In the medical industry, Demagisin Seiki also has a global market share of 10%.

Industry 4.0 is an important strategy for German manufacturing. In this regard, Demagisin Seiki is also actively involved. Parts, design and quality must be based on the level of production. This is the corporate culture of Demagisen Seiki. It is world-class to do; automation and robotics are also very important. These are the core of the current innovation; the other one is The job is to develop new materials.

In terms of specific progress, CELOS is the focus of our current development. This technology makes DMG's products more intelligent, using digital technology to collect data and analyze data to make machine tools more efficient. Automation is also a very important trend. DMG is used in factories in Japan and Tianjin, and in Germany. At the same time, it is worth mentioning that additive manufacturing can use this technology to achieve a significant reduction in the manufacturing time of aviation parts, for example, from the original few months to six hours. Obviously, this technology makes the process more efficient and is the latest development trend.

Industry 4.0 is not on the verbal side. It needs to integrate data in a practical way, use technology, and improve the control process to make the machine more efficient.

Creativity and direct sales wins - President and CEO of Tiantian Holding Group Co., Ltd.

Chinese and foreign machine tool giants discuss the new normal situation. Tiantian is a machine tool manufacturer specializing in sheet metal processing. Our business has its own characteristics. In summary, there are about five aspects.

Without loan management, speed is very important in business operations. If you invest actively, but rely on bank financing, then the speed will not be controlled. In this regard, Tian Tian has established the principle of non-loan operation in an independent judgment, which is rare in the industry.

Brand image, Tiantian pays attention to creating a unique brand image. After long-term operation, now in the sales front, we can deeply feel the support of customers for this brand image composed of black and red.

Customers, we operate in 70 affiliated companies in 39 countries, with 100,000 customers and more than 300,000 market shares, which is a huge asset of Tiantian, because it can continue to develop new partnerships.

Direct sales and direct service are also one of Tiantian's operating characteristics, and the other is the independent "service for the proposal business."

The development of Tiantian in China has been very smooth. In 1982, the first equipment was sold; in 1983, the first press was delivered; in 1996, Shanghai Tiantian began the production of press brakes. No matter where it is produced, Tiantian guarantees the quality of Japan. Now is a small and diverse era, and supply is fast, but also consider environmental and environmental issues. Tiantian Company has to do some automation, robotization and environmental protection equipment. Not long ago, Tiantian invested 3 billion yen to set up a Chinese umbrella company.

At present, the manufacturing industry faces many difficulties. The production of a small number of varieties, the reduction of the production age population, the high labor costs, the challenge of energy conservation and environmental protection. In China's coastal areas, these problems have become very urgent. Amada has a big expansion, but if you want to survive in the context of globalization, you must adapt to the new environment.

China's new normal has entered such a turning point, we propose solutions from two aspects of hardware and software. From a software solution, you can buy the most sophisticated equipment as long as you have the funds, but are you sure to hire a skilled worker right away? That is not necessarily. Talent development requires years of hard work and takes more time.

Therefore, creation is to educate people. Amada devoted a lot of energy to the cultivation of talents. In 1978, Tiantian School was established and a vocational training corporation was established. In 1987, Tiantian established the Metal Processing Machinery Technology Promotion Group to fund research projects of the school.

I have been a president for 12 years, and I have been in business for more than 70 years. At the beginning of his tenure, he thought that sales should be mainly changed to engineering technology, not to sell machines, but to provide solutions.

Our main customers are small and medium-sized enterprises. How to train the successors of these companies, we specially help them train successors. Every year, many people sign up for our training session and hope to promote it to China.

Now our company is 300 billion yen and employs more than 8,000 people. We are not selling today's technology, but selling tomorrow's technology.

Mergers and acquisitions start a maverick - Zhu Zhiyang, president of Youjia Industrial Group

Chinese and foreign machine tool giants discuss the new normal situation. The company has 83 companies in the country. In the past week, the group has added six companies. The Taiwanese media called me “M&A King”. Youjia has 30 brands and 46 production bases around the world. The history of these brands adds up to more than 2000 years. At the same time, as with Tiantian, Youjia also has no loan management and attaches great importance to vocational education.

Youjia Development has adopted two modes: one is global mergers and the other is international cooperation. Although international mergers and acquisitions are a trend, they are very risky, especially if there are problems in language culture and nationality, and there will be unexpected risks. And after the merger, there are also challenges in terms of integration capabilities; and the international joint venture success rate is 100%, it is worth doing.

In Taiwan, the overall industrial output value has slowed down in recent years, which has led to a flat growth in per capita output value. Under the downward trend of the employment population, it is estimated that the manufacturing output value will also decline. Youjia's smart manufacturing takes CPS as the core, promotes virtual communities and innovative services and smart manufacturing, improves the value of products, creates product differentiation, and most importantly provides customized solutions.

Youjia Group has 4 business groups, which are distributed in 8 major machinery manufacturing bases in the world. The products involve machine tools, industrial equipment, electronic circuits and green energy. In 2014, it spent about 100 million euros, about NT$4 billion, and bought 100% of the shares of 6 companies under the German MAG Group. This not only allowed Youjia Industrial to win the 2014 Taiwan Merger Award, the most representative M&A award and the most With two awards for influential awards, I also received the Excellence Award for the 2014 Taiwan M&A Jinxin Award from the Director of the Taiwan M&A and Private Equity Association, Huang Rican.

Restructuring of resources to create demand - Guan Xiyou, chairman and party secretary of Shenyang Machine Tool (Group) Co., Ltd.

In 2002, when the management of the group discussed the development strategy, they chose to grow bigger and stronger. Therefore, in the past 10 years, we have taken the road of being big and strong, which is related to the history of Shenyang machine tools. Shenyang has the reputation of “the hometown of machine tools” and carries the historical mission of replacing imports.

The current new normal, some people think that the economy has entered a low-speed growth, and some people think that the situation has changed. I personally think that the ability to innovate is insufficient. There are four important signs that companies have entered the stage of innovation and development: First, the needs of customers are the source of innovation. In the past, we did not really think about the customer. Now that the Internet era is coming, it is not good to be customer-centric. In this exhibition, we have defined a new machine tool category, called intelligent machine tool. The most important thing is that the user's use and pricing are calculated by the user. Secondly, this behavior is definitely risky, because it has not been done, whether it is a product or Mode, to be unique, we have the possibility of survival; third, since we want to innovate, we must reorganize resources; fourth, create new needs.

In the formulation of the "13th Five-Year Plan", I said that enterprises must create unique products through technological innovation. Through organizational model innovation, we must truly turn us into a customer-centric organization. The interests of customers and the interests of enterprises must be linked. Together, realize a new economy of sharing and win-win. Never before, we are on the same starting line as the world. In this process, the government has created an innovative environment for us, and it is fundamental for companies to focus on customer-centric business model innovation.

Intelligent Manufacturing and Integration - Dong Qingfu, General Manager of Yamazaki Mazak (China) Co., Ltd.

In the environment driven by innovation, machine tool enterprises must take the customer as the center and take the road of integration.

In 2000, Mazak first built the Ningxia Little Giant Machine Tool Company, and in 2013 built the Dalian factory. The establishment of these two factories made IT technology and manufacturing technology closely integrated.

In order to popularize intelligent manufacturing among Chinese companies, Mazak China hosted the MTF for the Future Exhibition, which has been held for 11 sessions since 2004. We invite customers to come in and open to the Little Giant factory to let customers know about the intelligent elements of the factory and discuss intelligent manufacturing.

Intelligent elements, first of all intelligent equipment, Mazak's more representative turning-milling machine tools plus robots, the implementation of intelligent manufacturing units, the FMS equipment operating rate of both factories reached more than 85%, greatly guaranteeing the quality And equipment operating rate. In addition, there are intelligent production center CPC, management intelligence, self-developed PDM product data management, CRM customer relationship management and other software and systems.

In terms of the intelligentization of the service, Mazak machine tools are equipped with Mazak's system for remote monitoring. In the first time, the 24-hour online service hotline will be in time to guide the situation and promptly eliminate the fault. Mazak's intelligent products have appeared at the exhibition many times, from 7 kinds of intelligent products to 12 intelligent products with different intelligent functions. This exhibition will introduce a new Mazak production system to Chinese customers. - Smooth technology, based on smooth technology, developed the seventh generation CNC system of Mazak.

Precipitation strength starts together - Xia Weizhong, Vice President, Digital Factory Group, Siemens (China) Co., Ltd.

The arrival of the new normal is not a bad thing. It just gives us a chance to precipitate and bring us stronger comprehensive competitiveness in the future global manufacturing competition.

China has always been a big manufacturing country, not a manufacturing powerhouse. From large to strong, it is precisely the time of the new normal to precipitate our core competitiveness. What is the challenge for manufacturing companies at this time?

The first is to respond, and the response is all-round optimization, starting from product design and production planning, not to production engineering, production line design, and production implementation.

The second is software integration in the entire production process. Everyone will think that Industry 4.0 is very ambitious, or very mysterious, and far away. In fact, these technologies are not without innovation. Whether it is Industry 4.0, Made in China 2025, or advanced manufacturing, it is actually strengthening the demand for users at various technical levels to maximize the user experience.

I think this is an opportunity for Chinese companies to stand on the same starting line as the world's manufacturing industry. In the future, the core competitiveness of enterprises is not just to produce high-quality products, but also to produce high-quality products in the right form. As one of the backbone enterprises of Industry 4.0, Siemens is very eager to compete with many companies, including competition. Together with the opponents, we will jointly build the future of the complete manufacturing ecosystem, because this can not be achieved by a single effort.

Positioning high-end difference competition - Wang Benshan, chairman and general manager of Zhejiang Rifa Precision Machinery Co., Ltd.

In recent years, Rifa has been insisting on the mid-to-high-end market positioning, doing differentiated competition and doing market segmentation.

The new normal of economics is the coexistence of risks and opportunities. There are two forms of opportunities: one is internal, and oneself accumulates strength to continuously improve technology research and development products; the other is extensional extension, referring to technical products, not to scale. As a listed company, because of the capital market advantage, we have taken the next step.

Sharing the experience of acquiring Italian MCM: First, MCM went a total of three times. The biggest attraction for me is the advancement of technology, including the precision of the machine tool. The production line of the Ferrari is produced by them, and the machine tool industry needs to process the spindle. MCM can fully meet the requirements; the second point, the maximum torque of its products can be more than 7,000 Nm; the third point, the flexible production line that provides the solution, does not provide a single machine; the fourth point, provides a system of specialized intelligent manufacturing, can Enable seamless integration of ERM to CRM to achieve intelligent manufacturing.

Our mergers and acquisitions companies have reached common values ​​with the other shareholders and management team. The acquisition of a company requires synergy. Acquisitions are easy due to cultural, legal, and linguistic issues, but it is not easy to integrate. International mergers and acquisitions should be cautious.

Customers tap the potential to make small and big - Zhang Baoquan, CEO of Beijing Jingdiao Technology Group Co., Ltd.

Beijing Jingdiao was established in 1994. At present, there are 3,000 people. In 2014, the output value exceeded 3 billion yuan. The company's products only have one CNC engraving machine. At present, there are more than 10,000 production scales per year. Some people don't understand how small engraving machines make such a big advantage. From the very beginning, we have established a concept, only to do unique, only to do what the industry can not do, although hard, but inspired by the industry. Many markets developed afterwards are this concept. Through technology accumulation, we explore the market, discover the market, change the market, and create new space. Many times I didn't fight with anyone, but I was exploring where my market is.

The theme of the conference is the competitiveness of the new normal. I agree with what everyone said, and what we are doing now should be thinking about how to have a chance in the future, not what opportunities there are now.

How do we expand the market? The first thing to do is to tap the potential of the customer. The machine tool itself is an incremental market. If the customer's machine tool does not change, the customer has no new demand stimulus. Where does the machine tool demand come from? There is also cooperation with the entire supporting manufacturers. In this down time, more time cooperate with high-quality supporting companies to make the entire industrial supply chain healthier and more promising.

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