After 2008, the brand of mechanical door locks and smart door locks is more prominent. The previous brands have occupied a market share for most markets. Many small brands have been shuffled out or changed to accessories. The shuffling time of the fingerprint lock brand should also come soon.
1. The medium and high-grade locks still need the joint efforts and development of the industry.
In recent years, the development of new products in China's lock industry has improved in terms of product technology and product quality. According to our survey of new products developed in the lock industry in the past five years, many companies have developed a number of new products, such as: fingerprint locks, hotel smart locks, etc., the high-end market share of foreign locks in China has been decreasing year by year. The accumulation of the lock industry has reached the stage where quality changes should occur, and should be developed to medium and high-grade, high-tech locks, and some enterprises should break away from low-level price wars and launch a new round of technical competition.
Second, the standard lock market is imperative
In order to create a good lock market consumption environment, further strengthen the special rectification of the lock market, and severely crack down on the quality of locks and counterfeit products to the market. The results of market sampling in recent years show that our products are of poor quality and mechanical locks are mainly It is high mutual opening rate, destructive, and longevity. At the same time, some locks also have problems in assembly. Except for some of the more formal manufacturers, there are some standards, and there are certain experimental data, many manufacturers still do not.
The above reflects two problems: on the one hand, subjective, this is in the fierce market competition, in the brutal price competition, some companies see forgiveness, regardless of the interests of consumers, cut corners, shoddy To seek their own interests, this aspect should be paid attention to by the relevant departments; on the other hand, it is objective, this is technical issues, such as process problems, assembly problems, and so on. In this regard, enterprises should strengthen, continuously improve and constantly improve.
The type of business is generally the following:
The first one is a simple “porter†enterprise. It has no research and development capabilities. The products are almost all imitation. This kind of enterprise is the majority. They also want to be big brands, but because of their poor blood production capacity, they are currently In a painful choice.
The second type is a professional enterprise. At present, most Chinese companies seem to be less interested, because everyone has no idea to spend a lot of time and money to focus on product development.
Then only for the enterprises with great strength, the route to go is definitely the big brand strategy, the long-term route, the re-marketing, and even the channel.
How to develop mechanical door locks and fingerprint door locks, and what kind of development strategy to choose, of course, is not simply copied according to other companies or foreign success stories.
However, China's hardware industry is in the bottleneck of development, and it is time to consider the development strategy.
We must accelerate the pace of technological innovation as soon as possible, increase the intensity of technological transformation, and encourage enterprises to optimize restructuring, establish some large groups with product renewal strength, and fundamentally change the image of China's low-grade hardware products. We must not build our advantage on cheap labor, only to achieve industrial product upgrades, the day in the international high-end hardware market.
I would like to make a few suggestions:
1. Enterprise standards must be established and must be higher than industry standards.
2. The enterprise shall ensure the accuracy of the data of the products, including the standards of various test data.
3, the size of the industry lock body should be unified, otherwise there are a variety of standard lock body size, etc., is a waste.
4, establish user standards, such as the use of temperature and humidity, strength, etc., products must be used in a suitable environment to get legal protection.
5. Establish standards for services and improve service quality.
6. The work of industry materials: the relaxation of imports of high-quality materials. For example, domestic zinc alloy raw materials, galvanized sheets, powder alloys and many foreign countries have gaps. It is necessary for the state to take the lead in technological breakthroughs, and those that have not broken through should be relaxed.
7. Technical skills and improvement of the surface treatment process of the industry. The domestic surface treatment process should be studied abroad, such as foreign KABA and other door lock brands, the surface treatment is good. For example, the automatic door of a foreign subway is also an alloy. Its surface treatment has been exhausted after more than ten years of wind and rain.
8. Product knowledge promotion, enhance consumer awareness of products, and self-discipline and governance of various brands. (The data, performance accuracy, such as misleading consumers, have a negative impact on the industry, but also against the self-brand. The industry is booming, self-branding can get more profit.)
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