At present, this industry has become a popular security service industry in developed countries such as Japan, the United States, the United Kingdom, and Xinjiapo. In these countries, about 20% of households and businesses are currently receiving such services. China's road gate industry started late, but its development is very rapid, especially in large and medium-sized cities such as Beijing, Shanghai, Dalian, Chongqing, Zhengzhou, Jinan and Shenzhen.
The first domestic alarm service company was established in 1987. After more than 20 years of development, China's road gate industry has begun to take shape. By the end of 2010, the national road gate enterprises have reached a total of 2,600 or so.綷 - More than 1 million households, including more than 100,000 mobile target users.
The gate company is known as the "civilian 110". At present, China's gate alarm operation services are generally divided into three modes: one is the regional alarm center invested and operated by the security company (for government agencies and the public market); the other is the investment by the developer or community property, the bureau of community property operation. The domain network alarm center (for the community); the third is the wide-area regional networked alarm center invested and operated by market-oriented enterprises.
According to incomplete statistics, at present, the number of criminal cases in the country using the gate alarm system is more than 10,000, preventing and stopping hundreds of thousands of cases, becoming an effective supplement to the social governance road, and receiving good social benefits and綷- benefits. China's alarm service industry's annual total operating income has been 綷- more than 50 billion yuan, becoming an attractive market cake.
The gap between the development of China's road gate industry and foreign countries
In developed countries such as Europe and the United States, the gate industry is very developed. Because it started early and the market is relatively mature, almost all commercial users and more than 50% of household users in the Silicon Valley region of the United States have joined the networked alarm.
The United States ADT (the company of the gate and fire protection), the British SecuricorPlc, the Japanese SECOM (Westcombe) are world-renowned road gate companies, they have a large customer base at home and abroad, creating good social benefits and綷- benefits.
ADT is the world's largest networked alarm service company, and has been around for more than 130 years. It has branches in 15 countries and regions including the United States, Canada, the United Kingdom, France, Australia, the United States, Japan, Hong Kong and Taiwan. It has 90,000 employees and services in more than 100 countries and regions, only in North America. The number of customers exceeds 5 million, and the number of users in the world has reached 1000-up to 10 million, including 6 million households and 4 million commercial users, with an annual turnover of more than $11.5 billion. ADT's alarm centers in more than 50 countries and regions around the world respond to more than 47 million alarms each year.
Japan SECOM (Sycomb) holds 65% of the gate market in Japan. As of 2009, there were more than 1.3 million networked alarm users in Japan, of which 2/3 were corporate customers and 1/3 were home users, and more than 200,000 customers were in Osaka alone. In addition, it has more than 500,000 users outside of Japan, more than 35,000 employees worldwide, and annual sales of more than $5 billion.
At this stage, China's gate market is mainly dominated by the government, enterprises and institutions. The merchants along the street become the fastest growing customer group, but the residents and household users are still in the market education period, and the market needs further cultivation and excavation.
In developed countries such as Europe and the United States, the gate industry was mainly commercial users, and now the share of residential users has been rampant - far exceeding commercial users. As a result, the market potential and growth potential of Chinese residential users is huge.
How big is the gate market?
The barrier is a huge market. According to the data, 33% of the total revenue of the US gate company in 2007 came from the gate. Moreover, the gate gate has the characteristics of stable market, great potential and rapid growth. As an emerging service industry, the gates have not been valued in China. Influenced by factors such as ideas, the degree of acceptance is also low. In recent years, due to the unremitting propaganda and promotion of the majority of the company, the gates have gradually been accepted by more and more people. “Buying money to buy peace†has become a kind of consumption and has become an industry.
At present, the number of ADT global users in the United States has reached 10 million, including 6 million home users and 4 million commercial users, with an annual turnover of more than $11.5 billion. Japan SECOM (Westcomb) is only a networked alarm user in Japan. More than 1.3 million households, including 2/3 commercial users, 1/3 household users, and annual sales of more than 5 billion US dollars. This shows that the huge market of the road industry.
In the past, we did not pay much attention to the barrier market. In fact, after years of cultivation and development, the gates have been rampant - forming a huge market. In the past, people have not solved the problem of food and clothing, and they simply cannot enjoy the "safety service." However, with the rapid development of the national economy and the continuous growth and accumulation of people's wealth, enjoying "safety services" has become not only a possibility, but has gradually become a necessity.
As we all know, China is a populous country with more than 1.3 billion people. Therefore, in any field, as long as people's spending power reaches the "consumption level", the field will show a "blowout" in the market, such as home appliances, mobile phones, etc., and the gate is no exception.
International experience shows that when a country's per capita GDP enters the period of 1,000 US dollars to 3,000 US dollars, society will enter a period of contradictory highlights. As a result, the growth of demand for security services has also begun to accelerate; per capita GDP has entered the period of 3,000 US dollars to 10,000 US dollars, security services Demand began to enter a period of steady growth, during which the market size will continue to grow rapidly, because the alarm service has been paralyzed - accepted by more and more people; when the per capita GDP exceeds 10,000 US dollars, the market begins to enter a stable period The growth rate will gradually slow down. If companies want to gain new customer growth points, they may need to expand to other countries and regions.
At present, China's per capita GDP is about 4,000 US dollars (2010), and it has already experienced the first rapid growth period.綷 过 - Through this period of growth, the national alarm service users have been 綷 - more than 1 million households; currently in the beginning of the second rapid growth period. With China's population size, if our alarm service consumption level can reach 1/3 of that of the United States or Japan, it is a market that makes any alarm service company in the world covet.
According to industry analysts, a county can generally develop 1000-3000 burglar alarm users, and the barrier market can be seen.
In recent years, domestic gate companies have sprung up. Even some traditional gate enterprises have begun to get involved in the road gate industry, such as CSST and Guangzhou Anjubao.
The road industry needs strong support from the government
On January 1, 2010, the "Regulations on the Administration of Security Services" was officially implemented. The promulgation and implementation of the "Regulations" will play a positive role in regulating and promoting the development of China's security services and roads.
However, the "Regulations on the Administration of Security Services" is mainly aimed at the management regulations of "human air defense". Although it also involves technical defense, it is rarely used. The "Regulations" only clarify the technical prevention products used in security services and shall comply with the relevant product quality requirements; the installation of monitoring equipment in security services shall comply with relevant national technical specifications, and the use of monitoring equipment shall not infringe on the legitimate rights and interests of others or personal privacy; The monitoring image data and alarm records formed in the film shall be kept for at least 30 days for reference, and shall not be deleted or spread.
The biggest highlight of the "Regulations" is that the security service market is conditionally released to the society, and the public security organs' supervision and management functions for the security service industry have been clarified, and the transformation of the public security organs from "office" security to "management" security has been completed. The history of the security company can only be handled by the public security. This means that the security service market is no longer monopolized by public security organs. On the other hand, it must be noted that after the market is liberalized, more security service companies may be born, and market competition will become more intense.
The ice of the security services market has been smashed - broken. However, because the provisions of the alarm operation service involved in the Regulations are too simple, the public security organs need to issue corresponding implementation rules to refine and standardize the alarm operation service market.
Therefore, only the "Regulations on the Administration of Security Services" is obviously not enough. The management regulations for technical defense alarm services should be issued as soon as possible so as to standardize and promote the healthy development of the road gate industry.
At present, domestic gate users are basically limited to a few high-end financial customers and commercial users. The broader market has not yet been tapped. The security guards and police officers in the society are still dominated by security companies led by the public security system. “Police-enterprise interaction†is the operating mode commonly adopted by domestic gate companies. People's consumption concepts, operating models, market openness, insurance claims and many other factors have restricted the development of the road industry to varying degrees. Therefore, the road industry needs the support of the government.
Market segregation is serious, and scale advantage is difficult to form
Because there are still different levels of local protectionism in many places, the market expansion of alarm service companies is limited. Many companies cannot open up markets outside of Benedict and cannot compete fairly with local companies.
According to the survey, almost all provinces and cities in the country have alarm service companies based on local enterprises. There are about 4-5 provincial capital cities, 2-3 general cities, and 3-4 large cities. Home, the competition is very intense. Some leading enterprises in the province with high reputation and large scale in the province, while stabilizing the provincial capital market, will generally extend their reach to other cities in the province, set up alarm operation centers and establish branches in the cities and cities; and the local city alarm service company While stabilizing the market and customers in this city, it will seek new customer growth points in the county towns and even towns and towns within the city. Due to the small scale of the county and township markets, it is not cost-effective to invest too much, and some companies will take the approach of seeking agents to conduct business. It can be said that the domestic alarm service market has been paralyzed - entering the era of intensive cultivation.
Due to the large number of enterprises and the protectionism of the local or the dark, the alarm service enterprises can only develop in the local market. Many enterprises are partial to the market and cannot expand the market. This leads to the small scale of the alarm service enterprises in China. It is not a scale advantage, it can only maintain high-cost operations, and the industrial concentration is low, making it difficult to cultivate large enterprises. Taking Shanghai as an example, Shanghai Security Service Company has the largest regional alarm network in the country, with about 48,000 users, but it has not formed a unified alarm network center. These users are distributed in nearly 30 small centers in the city. In operation, the security agencies and professional security companies of all districts and counties receive alarms from each other. Resources and manpower are repeatedly wasted. More than 240 managers of each police center will be connected.
If we do not compare horizontally with foreign gate enterprises, some of the more powerful gate enterprises in China should still say that they still have certain strength. Some even have a strong and dominant position, but compared with the foreign gate giants, they find that the gap is very obvious.
Therefore, if the gate enterprises want to be bigger and stronger, it will obviously not work. It is necessary to look at the whole country, step out of the geographical restrictions, and boldly explore the foreign market, because the local market is bigger and always limited. Japan SECOM (Sycomb) customers in Japan, South Korea, China, Thailand, Malaysia, Singapore, Australia, Indonesia, the United Kingdom and the United States and other nearly 20 countries and regions, only in Japan, the number of connected alarm users over 130 Ten thousand households, more than the combined users of 2,600 alarm service companies in China.
The promulgation and implementation of the "Regulations on the Administration of Security Services" on the one hand broke the monopoly of the security market diagnosis, but it also brought some new problems: after the security market was released (although it was conditionally released), The aspect will promote the merger and alliance between the security company and the gate company. On the other hand, it means that more security service companies may be born in the future. This is mainly due to the possibility of three aspects: First, those who have never been involved in the aisle industry but have certain resource advantages in this field (such as government resources, customer resources, etc.), and secondly, the doctors of the doctors’ gates jumped out of the stand. Portal, third, there are quite a few traditional security service companies will be turned to "human defense plus technology anti-alarm" service from the past only provide civil air defense services.
Therefore, the number of gate companies will be even larger in the future. On the one hand, new companies continue to join, on the one hand, leading companies must seize more market share. From this analysis, the market segmentation situation of the gate industry is not expected to change significantly in the short term. Only by developing more users and making big market cakes together, companies have room for development and survival.
The road industry encountered "the wolf is coming"
As we said before, when a country's per capita GDP exceeds 10,000 US dollars, the growth rate of the gate market will slow down. If companies want to tap new customer growth points, they need to expand to other countries and regions, especially to emerging markets with faster growth. China, which has just reached US$4,000 per capita GDP and is in a period of rapid growth in the alarm service market and has a population of more than 1.3 billion, will undoubtedly become the first choice.
It can be said that the global giants have been raving about the Chinese market for a long time. As early as 1992, Japan's Sycomm entered the Chinese market and established Westcombe (China) Co., Ltd. in Beijing.綷- After 18 years of development, Sycomm has established more than 20 major cities in Beijing, Shanghai, Tianjin, Dalian, Guangzhou, Xi'an, Nanjing, Hangzhou, Wuhan, Qingdao, Shenzhen, Shenyang, Chengdu, Chongqing and Nanning. Branch offices or offices provide electronic security services to government agencies, enterprises, financial institutions, and households.
In October 2006, ADT (ADT) also began to take the Chinese market and built the first ADT China Alarm Monitoring Center in Shanghai to provide ADT alarm monitoring services for Shanghai families and businesses, providing customers with 7 days a week, every day. 24-hour security, the monthly fee is only equivalent to the monthly fee for broadband. After that, ADT established an alarm monitoring center in Beijing.
The entry of the giant gates has caused great impact on domestic alarm service companies. After the domestic security service market is released, more gate giants will enter the Chinese market. Therefore, domestic gate enterprises must establish a sense of urgency, seize opportunities, and develop into large-scale and group-oriented enterprises. Through mergers and alliances, enterprises will become bigger and stronger, thereby improving their ability to resist risks.
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