Tile market hangs "Sheeps" selling "dog meat"

The price of common domestic tiles is about tens of yuan per square meter, and the price of imported tiles is a few hundred yuan per square meter. This huge middle price difference makes consumers accustomed to treating domestic and imported tiles differently. However, Zheng Yue, who is currently choosing a ceramic tile, said that he does not have to buy imported ceramic tiles. However, if you want to buy imported goods, the actual price is not true, but the truth is that the goods are really not the key. If you spend a lot of money and buy "pseudo-imported" products, it will be the most odious.

There are not a few domestic brands that sound like foreign names, but if you ask them carefully, the clerk will tell you that the brand's name "Yanhua" does not mean that the product is imported. Their tiles are produced and processed domestically. Jiuzheng Building Materials Co., Ltd. reminds consumers that names that look similar to foreign brands are likely to sell "domestic goods."

However, even if it is a "foreign brand," it is still possible to buy domestically produced goods. According to industry insiders, some domestic businesses either register themselves abroad or seek foreign friends to help with registration. When they get a foreign "ID card," they begin to find OEMs from the south, and they are heavily stocked and do "imports." Tiles" business. This is because, if the tiles are put on "foreign coats", their worth immediately doubles. According to analysis by industry insiders, some countries are not strict in the management of company registration issues. Apart from looser identity verification, the registered capital is not high. This is one of the reasons why many domestic businesses tend to go this way.

Has a foreign brand agency rights but peddling "imitation products"

Are the real proprietors selling tiles imported? A certain well-known tile brand store sales staff said that they already own the domestic agency of an Italian brand, but 90% of the products sold on the domestic market are It is designed and manufactured in the south with foreign designs. If customers want pure imported products, they can also order from the original brand, but the price will be higher. When this salesperson made this explanation to Xiao Bian, he did not deliberately avoid other customers who were looking at the goods in the vicinity. Obviously, this phenomenon has become a hidden rule.

In this regard, the industry said that even if they have real domestic agency rights, some businesses will appear unwilling to be lonely, eating a bowl, watching the pot. After all, the additional cost of pure imported products is quite high and the selling price is not cheap. If only imported tiles are used, the upfront cost and sales volume is a big burden. While selling imported goods while relying on domestic products, it can also significantly increase profits while reducing costs.

The purchase of foreign brand agency products is out of thin air. “Foreign agent rights can be bought and sold. Buying a foreign brand agent does not necessarily sell this ceramic tile. Many people are buying agents. Right, to the South, ordering, and then returned to the north as an imported tile to sell." Mr. Liu, a brand in charge of the store, the face of the import into the store to ask the author of the tiles, gave the above statement. Although Mr. Liu’s words may seem plausible, he has not found examples in the market because of the close relationship between the purchase of agency rights and brand operations.

In this regard, relevant industry sources said that ceramic tile "proxy trading" does exist, but most foreign companies value the reputation of the brand, but also worried that the sale of the agency will cause trouble for themselves. Therefore, this phenomenon is rare in the country, even if there are some small ceramic tile brands abroad.