How does the Chengdu furniture industry support the sustainable development of the "fourth pole"

 

In the course of more than 30 years of development, the Sichuan furniture industry has undoubtedly made remarkable achievements. The "Sichuan Army" has been in the national furniture industry, and now Chengdu has followed Hebei Xianghe, Jiangsu Likou, Guangdong Lecong, It has become another highland of home furnishing industry cluster in China, and is called "the fourth pole of Chinese furniture".

 

 

Furniture industry cluster development

 

With its strategic layout focusing on panel furniture and seizing second- and third-tier cities, Sichuan's furniture industry already has an important position and influence. More than 5,300 furniture companies across the province have ushered in new opportunities for historical development. According to the "12th Five-Year Development Plan of Sichuan Furniture Industry", by the end of the "Twelfth Five-Year Plan", the total output value of the furniture industry in the province will exceed the 100 billion mark, and the furniture manufacturing industry has become one of the pillar industries of the Sichuan economy.

 

Chengdu is home to more than 5,000 furniture manufacturing enterprises and is one of the five largest furniture industry bases and four major furniture distribution bases in the country. Its annual output value is more than 60 billion yuan. Furniture production and sales account for more than 80% of Sichuan Province. Leading enterprises and well-known brands such as Pearl of the Palm, Shuanghu, Haojing, Bayi, Dibiao, etc.

 

At present, the global economic center is "shifting westward", and the development of the Sichuan furniture industry cluster has gradually formed the five capital furniture industrial parks of Xindu, Chongzhou, Pengzhou, Qionglai and Dayi, which constitutes the core production base of the Chengdu furniture industry and represents Sichuan furniture production. The highest level. With the integrated layout of furniture R & D, manufacturing, commerce, etc., more and more high-end products made in "Sichuan" are moving from here to the whole country, and the market reputation is rising day by day.

 

Regional effect needs brand support

 

Chengdu Furniture Industrial Park is an industrial cluster gathered by furniture manufacturers, hypermarkets, professional suppliers, intermediary organizations, R & D institutions and customers. In the future, it will form an irreplaceable industry position with its own core competitiveness. However, the domestic home furnishing industry is still under pressure from transformation and upgrading. Bigger does not mean stronger, investment does not mean expansion of production capacity, but efficiency improvement. It must continue to work on cheap automation, division of labor cooperation, professional production and industrial clusters. . This means that if an industrial cluster wants to continue its healthy development, it needs to be supported by local well-known brands with long-lasting product innovation capabilities and high-end production capabilities. At present, more than 70 well-known furniture manufacturing enterprises have settled in the Chengdu Furniture Industrial Park, of which the Emperor Standard Home Furnishing is the most eye-catching.

 

In March this year, DiBiao launched the strategic goal of "10 billions in ten years", and jointly invested Zhongrun Group to invest 10,000 square meters in the new capital to build "DiaoBiao International Home Mansion" with the intention of integrating the world's top home culture concepts. Build the first cultural home experience platform in Southwest China, and strive to build the brand spirit of the century-old emperor with a global perspective. Zheng Hongxin, chairman of Dibiao Home Furnishing, said: "We will also promote the ecological art culture of the future home furnishing through the appeal of products and brands based on the original brand value."

 

It is reported that Dibiao is currently planning the headquarters base, integrating R & D center, business management business school, classical modern home museum experience center, e-commerce center and international trade business center, etc. The international advanced configuration makes this rapid development of Sichuan Brands have the possibility of going to the world faster.

 

Manufacturing trade strives for balance

 

When referring to Chengdu furniture , it is necessary to mention the new capital with a long history of furniture manufacturing. Here, the Chengdu Furniture Industrial Park is deepening regional cooperation. The government, chambers of commerce and enterprises are gradually building a home and business platform based on Chengdu, radiating west, going to the whole country, and affecting the world. Regional cooperation and influence have been greatly deepened. With the core of Longqiao and an area of ​​6 square kilometers, Jiabo City has become the second largest home furnishing R & D, production and trade base in China.

 

Xue Dexian, executive deputy director of the Industrial Park Management Committee, said in an interview that the previous calculation formula was "Park Benefit = Park Scale × Enterprise Output Value", but now it has become "Park Benefit = Enterprise Innovation × Local Operational Capability". Chengdu Furniture Industrial Park is driven by innovation, and constantly explores new development ideas and directions. Whether it is a home furnishing enterprise or a business project, it will create a unique and innovative model in the professional field.

 

It is worth mentioning that China Longqiao Furniture Expo City has adhered to the development concept of “two-industry” interaction and integration of industry and city from the beginning. It has considered the planning of industrial function zones and town planning to realize the interactive development of industry and town. Some people in the industry believe that the "manufacturing" and "commerce" wings of the industry-city integration must be balanced, and the overall planning of Longqiao must consider comprehensive, scientific and rational planning of the "two wings" capacity, otherwise support deviations may easily occur, and even lead to the park "Empty area" and other issues. (Editor: Peter)

 

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