On March 14, the Hunan Provincial Administration for Industry and Commerce released the quality inspection report for commodities in circulation in the first quarter. In the decoration materials section, a nominal producer was a product of Fuxiang Jiansen due to thickness deviation and formaldehyde emission. Exceeded the list of "blacklist". After the unqualified list was disclosed, while the unqualified producers were struck by warnings, another well-known plate manufacturer, Hunan Fuxiang Wood Industry Co., Ltd. ("Fuxiang Wood"), was hit. On March 23, Fuxiang Wood published a statement in this newspaper, stating that it had no relationship with Fuxiang Jiansen, and stated that the company had filed with the court earlier on the alleged trademark infringement of Fuxiang Jiansen. Formal lawsuit.
It is understood that the Fuxiang Jiansen trademark that failed the spot check is highly similar to the well-known trademark “Fuxiang†in the province, but the two are actually not related. “Fuxiang†trademark belongs to Hunan Fuxiang Wood Industry Co., Ltd., which has been engaged in the production and operation of building materials and wood products for more than 20 years. It is one of the most famous building materials brands in Hunan Province, but the similarity of “Fuxiang Jiansen†A very high trademark does not belong to Fuxiang Wood. The reporter logged on to the official website of “Fuxiang Jiansen†and found that the “Fuxiang Jiansen†trademark belongs to Changsha Ziming Building Materials Co., Ltd. and the information in the national enterprise credit information disclosure system shows that the company was registered in the business system in 2012. With a registered capital of 1 million yuan, the business scope is wholesale and retail of building materials, doors, windows and hardware. In the company's official website, there are many words such as "China's Top Ten Eco-Board Brands" and "Hunan Forest Products Processing Leading Enterprises".
After this Fuxiang Jiansen substandard product was exposed, because the “Fuxiang†trademark was similar to its name, and its market popularity was high, it suffered a large negative impact. “From the media exposure Fuxiang Jiansen products failed, Fuxiang Wood received a large number of consumer complaints calls and inquiries, consumers bought Fuxiang Jiansen products to see their products failed, mistakenly thought Sen’s “Fuxiang†asked Fuxiang Wood to make compensation and apologize; at the same time, Fuxiang Wood dealers responded strongly and believed that the brand name of Fuxiang Jiansen misled the consumers and made consumers think Fuxiang. Unqualified wood products caused great losses to the dealers.†The relevant person in charge of Fuxiang Wood introduced the reporter.
Is this suspected "deck" behavior suspected of illegality? To this end, the reporter consulted Pan Yi, a full-time lawyer of Hunan Yingcui Law Firm. He told reporters that because of their similar business scope, “Fuxiang†is the first registered trademark with a relatively large social reputation. Sen is suspected of trademark infringement.
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