Innovation is the inexhaustible motive force for the development of the Chinese nation. After more than 20 years of development, Yudian has accumulated abundant capital backing, constantly innovating and constantly surpassing. In the field of thermostats and smart meters, the scale has been maximized to the strongest. Gorgeous turn around.
Source: China Intelligent Network
Every year, China International Measurement Control and Instrumentation Exhibition (formerly the Multinational Instrument and Meter Exhibition) can see the figure of Xiamen Yudian. He is like a landscape and is more and more interesting. He is a weather vane. The object of most concern to all peers. At this year's exhibition, Mr. Su Fang, the deputy general manager of Yudian Automation, accepted the video interview of China Intelligent Network. Mr. Su Fang, who was pragmatic, knowledgeable and talkative, brought us into Yudian.
China Intelligent Network: We have seen the report of “Yudian Powerful God Tenâ€. The AI ​​series thermostat independently developed by Yudian has been successfully applied to the “Shenshi†astronaut transfer seat. Does this mean your company’s Has the business area expanded?
Millet: Yes. Our AI series thermostats can contribute to the aerospace industry and make the company proud. It also proves that Yudian's products can break through the high-end market. In the high-end market of the temperature control industry, the requirements for instruments such as the aviation industry, the semiconductor industry, and the military industry are very demanding, and the reliability and stability requirements are extremely high. These industries have been occupied by foreign brands in the past, and the price is more than 5,000 yuan, or even tens of thousands of yuan, and the profits are amazing. As a leader in the field of domestic thermostats, Yudian has always shouldered the responsibility and burden of creating more quality products for the nation and for the development of the country. Based on the large reduction in the price of high-end instruments, Yudian thermostat product reliability And stability has been proven at the customer's side, and we have provided users with a warranty of up to 10 years. **
But for the high-end market, there is a process for customer perception. After more than 20 years of unremitting efforts, Yudian has gradually replaced Japanese and American instruments in high-end temperature control fields such as crystal growth, superconducting materials, and precision experimental equipment. The market awareness is getting higher and higher.
We have achieved certain results in the high-end market, and we are more confident in the future development.
China's intelligent network: This year's economic internal and external environment is not very strong, domestic instrument companies generally feel very difficult, business is difficult to do, in this adversity, Yudian still created good sales performance in the first half of the year, please Let's share the secret of Yudian's growth?
Su Fang: We have been growing at a high speed every year for more than 20 years since our establishment. In recent years, due to the impact of the international and domestic economic environment, our growth rate is fast and slow, but even in the 2008 financial crisis, our business is still growing. In the first half of 2013, Yudian's performance increased by nearly three years, far exceeding the established target. I believe that this is mainly due to our long-term core competitiveness.
Yudian has the most comprehensive product line in the industry. From 0.05 to 0.3 different precision series, it can meet the needs of users in different industries. Yudian's products are the most widely used in domestic applications. Only domestic Yudian can span high, medium and low-end industries. Look at Japanese brands or domestic brands in the same industry, some concentrated in high-end heat treatment, electric furnace industry, some in the middle-end plastic machinery industry, and some in the low-end packaging, food machinery. Their business also changes with the rise and fall of the industry. Because the U-tech products are involved in a wide range of industries, the East is not bright in the West, and the South is in the North. This year, the steel industry is not working, the photovoltaic industry is not good, although it has a great impact on us, but the rapid growth of the automotive industry, chemical industry, and oven industry has greatly exceeded our expectations and brought us good results.
China Intelligent Network: This year's participation in the 24th China International Measurement Control and Instrumentation Exhibition, what highlights have you brought? What are your expectations?
Su Fang: Yudian has launched the 3170S split-type paperless recorder/touch screen control system, as well as our high-precision instrumentation with an accuracy of up to 0.05 and a five-digit AIJ series instrument.
Our debut 3170S split paperless recorder is a subversive grade. The split-type paperless recorder will eliminate the integrated paperless recorder, just like the split-type air conditioner eliminates the integrated air conditioner, which is a product revolution. This year, our split-type paperless instrument sales have doubled and led to the sales of our instruments. Customers have already learned the huge advantages of split-type. Yudian will surely seize this market opportunity period and make a split-type paperless recorder. We are full of confidence in this.
Five digits show that the 0.05 grade AIJ series instrument is the most accurate thermostat in China, mainly used in high-end industries, especially in heat treatment industrial furnaces, black body furnaces near room temperature, high temperature single crystal furnaces, ultra-low temperature test (used rF thermal resistance, -270 ~ 0 ° C), oil furnace in the measurement department.
China Intelligent Network: As an industry leader, please analyze the current situation, existing problems and the strategy of Yudian in China's temperature control instrument industry?
Millet: China is the world's largest intelligent thermostat market, and the competition is also the most intense. The global mainstream brands are sold, including Europe, America, Japan, Yudian, Taiwan, South Korea and domestic low-end instruments. . According to the market survey, from the perspective of market share, Europe and the United States have gradually faded out of the Chinese market due to high prices and poor price/performance ratio. The Korean market has a small market share in China, and Taiwan has a certain market share. The competition in the market is mainly the competition between Japanese instruments and domestic instruments led by Yudian.
The general trend now is that both Japanese Instruments and Yudian have increased their penetration into the low-end industries and have introduced economical instruments. As the competition has become hot, the living space of low-end domestic instruments is getting smaller and smaller. This has also brought problems. Some low-end brands use low-cost components in order to reduce costs, and they will not hesitate to harm the interests of customers to seize the market. This year, we found that a domestic brand power supply actually uses transformers, which is really eye-popping. Insiders know that power transformers can lead to poor safety, overheating and easy fire, heavy gauges and high power consumption. It is an antique component. Has long been eliminated by the switching power supply. In addition to cheap transformers, there is nothing to be desired. However, the salesperson responded and the customer was more satisfied with the instrument. After all, the customer is not a technical expert, and even if the interests are damaged, they cannot be detected. It is like “ditch oilâ€, as long as people can't eat it, it can continue to harm consumers. There are many similar situations, using software to show the control deviation as 0 falsification and deceiving customers. Of course, in addition to blindly pursuing economic benefits and neglecting product technology innovation and product quality, in the Chinese market, counterfeit and mountain products are also the most. Some low-end brands lack independent innovation ability, relying on imitation and low prices. Grab the market. This is also a common problem in our temperature control instrument industry, which is still influential for brands that constantly explore technological innovation and have independent research and development capabilities.
However, whether it is competition with Japanese brands or domestic brands, we believe that price competition and blind imitation have no future. Our strategy is to continue to provide the most cost-effective products for various industries and to introduce innovative and differentiated products in the high-end market. Competition, the low-end market, we will continue to provide high-priced products to customers.
Postscript: Innovation is the inexhaustible motive force for the development of the Chinese nation. After more than 20 years of development, Yudian has accumulated abundant capital backing, constantly innovating and constantly surpassing. In the field of thermostats and smart meters, the scale has grown from the largest to the strongest. Gorgeous turn around again and again.
We look forward to further breakthroughs in Yudian and create more legends!
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