Wooden door custom from the "heat" to rational

Wooden door customization means that the company regards every consumer custom home owner as a separate market segment. Consumers can design their own home products according to their own requirements. Enterprises can manufacture products according to their design requirements. . With the 80s and 90s that have become personalities, mainstream households have become a mainstream group. A fresh personality has swept through the home furnishing industry. Wooden door home customization has moved from “hypopyrexia” to rationality and into the mainstream.

"Customization fever" has swept the home market. In the past, the whole wood customization can be summarized by a "small" word, ie, the industry is small in scale, the scale of the company is small, and the influence of the industry is small. Now, the status of the industry has undergone a qualitative change, which can be summed up with a “hot” word. This can be seen from the great momentum of the first half of the whole wood decoration exhibition and the industry annual meeting. From the beginning of this year, the National Association of Industry and Commerce's Solid Wood Custom Home Special Committee was established until the exhibition held in Beishangguang in March, April and May, and the customization of the whole wood remained unabated. At the inaugural meeting of the Guangzhou General Household Alliance in March, the number of participants reached more than 1,000, and many government-related departments participated.

Custom home "three hot"

"Custom home heating" is specifically expressed in the following aspects:

The first is "cross-border fever," and wooden doors, floors, furniture, and staircases have all entered the field of custom wood. Its cross-border has several major advantages: The first is the high brand awareness and greater influence; the second is the high level of marketing, with many excellent talents.

The second is “investment fever”. The wealthy people in Guangdong, Zhejiang and other places have started to invest a lot of hot money into the whole wood custom industry. They generally use two methods to make capital investments: first, create new brands directly, and second, professionally Custom home brands carry out capital operations.

The third is “talent fever”. The leading brands in the custom home industry are all seeking for extraordinary development and are eager to support talent and capital. The capital of super-conventional development companies and cross-border brands is very strong. The squeeze of these two forces has enabled excellent talents from various industries to enter this industry, which has also improved the quality of employees. The inevitable choice to achieve “win-win” is not without reasons. Throughout the industry, custom home is not only the result of the win-win situation between consumers and businesses, but also an inevitable choice for the development of the industry.

As far as consumers are concerned, customized homes can meet the different personality needs of different consumers, making them one of the home designers. They can be personalized in terms of size, function, and style. In addition, in the traditional marketing model, companies often use the methods of advertising and store construction to drive sales in order to occupy the market. The cost is high, and most of the costs are shared with consumers. Custom home manufacturers directly face consumers, reduce sales, reduce costs and reduce costs, and consumers can benefit from it. As far as merchants are concerned, custom homes solve the problem of inventory overstock. Under the traditional mode of production, once the market suffers from unexpected events, large-scale production companies with identical products will inevitably fall into the predicament of unsalable sales or backlogs, causing waste of resources. Custom homes, because they are based on consumer orders, have almost no inventory, and have accelerated cash flow.

For the industry, under the traditional marketing model, designers of many companies are behind closed doors, but they only carry out product research and development based on simple market surveys. The products that are designed are very limited in their ability to satisfy public demands. In custom homes, designers have many opportunities to communicate with consumers face-to-face, it is easy to know what consumers want, and then they can develop products that are close to the needs of consumers.

The three major characteristics lead the industry's development in the future. Custom homes will gradually move from "deficiency fever" to rationality and have three major characteristics: the degree of specialization is getting higher and higher. From the perspective of industry links, the strength of a large number of suppliers of door panels, hardware, and countertops is increasing, and manufacturers and distributors will become more and more professional.

The industry is bigger. Custom homes will grow at a rate of about 40% per year, and will account for a larger proportion of home building materials; some brands will stand out and business models will become more and more mature; direct, franchise, home, and low-end chains Models, etc. will give rise to a large number of large companies and occupy an important position in the market.

The division of specialization is getting more and more detailed. The leading brands are getting bigger and bigger, and the customized home industry will usher in a golden opportunity for rapid development.