When consumers visit home-stores, they face the ignorance of products and markets that have never been visited. Store decoration is the brand's terminal image. Consumers can learn a great deal of information from internal and external environments, store display, shopping guide attitude and other details, and provide guidelines for shopping consumption. If you are still bothered by this, it may be useful for me to come and learn about the relevant knowledge of the next shop decoration . Maybe it will inspire you!
Home decoration 10 details
1. Exterior decoration - self-style
No matter whether it is a hypermarket or a brand shop, it can be seen from its traffic location, facade decoration and parking capacity. If the traffic is in a good location, it will not be too low, and the popularity of the store will not be too low. The brand will not be too splendid, but it is best to reflect the style of the store or brand. If it is just ordinary building, there is not too much. The big sign, either the brand is low-key, or it doesn't invest much, and its interior decoration may not be enough. In addition, it is also possible to observe the traffic flow of its parking lot. If the traffic flow is not large, the popularity is not so strong. Consumers need to judge whether it is suitable for the store.
2. Interior decoration - reflecting strength
The interior decoration of the store reflects the strength of the store or brand, and also reflects the manager's emphasis on the store. In addition, the store decoration style also reflects the brand positioning and target population. Comfortable interior decoration makes consumers enjoyable, but excessive decoration may also make consumers think that the store is positioned high-end and “scared away†the mass consumers. Therefore, the interior decoration of the store should meet the brand positioning. If the decoration is too bad, it can be seen that the brand does not pay enough attention to the image of its store, and consumers must consider it carefully.
3. Store display - with a sense of beauty
The display of store products, including reasonable zoning, lighting style, and window design, all reflect the concept of a brand. Buy home products to decorate the home, if the brand's own store display is very plain, or the manufacturers do not bother to prepare, or the brand's aesthetic design level is indeed very poor, the production of furniture will not make people have too much to look forward to .
4. Shopping guide level - image endorsement
Shopping guide is the manager of the store, and it is also the image spokesperson of the brand. Consumers hope to get answers from shopping guides for any problems with the brand or products. Therefore, the details of the shopping guide's service attitude, professionalism, and even the style of talking and acting all determine whether the consumers pay for the goods. In the same way, if the shopping guide attitude is not good or there is little understanding of the brand products, and the questions for the consumers cannot be answered, then it is recommended that you go to the next look.
5. Service Commitment - Put in place
Furniture and other products belong to large-scale consumption, which is often used for many years. Therefore, the after-sales service of products is also considered by consumers. No matter if it is a store or a brand, it will generally make a commitment to the after-sales service. If you dare not make a promise, or if you promise not to put it on paper, then the credibility of the brand will not be too high, and you need to be cautious when you consume.
6. Peripheral stores - similar temperament
The store is a sales platform, and the brand's independent store is not alone. If you look next to the store, you can also have a preliminary understanding of the location of the store. If located in the store, the adjacent store's positioning and products are often similar, if it is an independent store, then the surrounding other store categories, and even the surrounding home consumption circle, also determines the store's temperament. Consumers can judge their brand positioning based on this and make comprehensive judgments.
7.. Brand positioning - in line with consumption
Different brand positioning is different, each consumer has a general expectation for the function and price of the product. Therefore, in the brand store, consumers should first look at the information such as store decoration, product design, price, etc. to determine their brand positioning. Consistent with your own consumer expectations. If the brand positioning is too high or too low, it should be filtered out rationally to find a product that suits itself.
8. Product Quality - Fine and Reliable
Consumers should not forget to inspect product quality and make their own judgments when they listen to the introduction of guides. For example, plates and solid wood furniture should be treated with more details. Soft furniture can be tried and tested for lying down to experience product quality. If the quality is not good, even if the store conditions are no better, do not consider buying.
9. The official website - in line with the actual
The official website and brand profile are another face of a brand. Although they are not displayed on the storefront, if consumers want to understand a brand, they may wish to search the Internet and look at their official introduction before entering the store. If the brand does not have a formal official website, then the brand may have little influence; if its official website introduction doesn't match the store's introduction, consumers should be careful, either the manufacturer or the shopping guide is exaggerating or lying.
10. Others evaluation - auxiliary judgment
After reading the brand's store, consumers do not have to place an order immediately, and they can learn more about the brand through other channels. For example, through the sales counter's information desk to inquire about its sales volume and sales reputation and inquire about the consumers who purchased the product, etc., to allow others to objectively evaluate the brand and product, and assist in the judgment.
Store decoration Feng Shui layout
1, cash register is very important
The cash register is the economic lifeblood of a shop store. The feng shui location should be set well. It should not be in a near or chaotic place and it should be properly arranged at the same time.
2, decoration color should be careful
The color of the shop decoration is very particular. From the feng shui point of view, the color of the interior of the store is best considered in conjunction with the owner's birthday, the orientation of the store, and other factors.
3, the door is a face
The shopfront door of a shop is the face of a shop and is the passageway for customers and goods. The door should not be too small. If it is too small, according to Feng Shui's argument, it is to reduce the air gap and it is not conducive to breathtaking, so as to reduce the anger in the house. For business activities, if the gates are too small, it will cause crowded people and inconvenience to customers. At the same time, crowded people are likely to stop some customers.
4, escalator exports set up counter
Some shops often place counters at the exit of an escalator. The purpose of this is of course to enable customers to see the products they sell on the floor in order to increase the likelihood of selling goods. The idea is good, but this practice is often Will make some customers will bypass this counter.
5, the location of the gate should pay attention
Some lively streets are at junctions, etc. Such places have a lot of people, and they also bring a lot of turbulence. When the store decoration encounters such a situation, it is best to put the entrance of the store door on the side to block and avoid the rushing air from the big road.
Editor's summary: The above is the trick: How can store decoration attract consumers' relevant knowledge and hope to help friends who have this need! For more information, please continue to pay attention to our website, follow-up will show more exciting content.
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