The summer is coming, and the off-season of home improvement is also coming. Is the weather not suitable for hard decoration at all, will it bring surprises to the sale of soft furniture? The editor visited the major home furnishing stores. It is disappointing that the software furniture market generally reacted to the decline in sales after May 1st, which is a big gap from the spring and autumn. But the good news is that many well-known software furniture brands have said that this summer sales have increased compared to last year.
The software furniture market is still in the period of brand integration
Although the sales of some upholstered furniture brands have improved since the beginning of summer, the mixed status of the upholstered furniture market has not changed much. At present, the soft furniture market is in a period of integration. The fish and dragons are mixed, and the brand is very confusing. Some small enterprises lack core competitiveness, fail to meet the standards in terms of technology and quality, or even have no original design. They are completely copied in style. Based on this situation, consumers are prone to fall into misunderstanding when purchasing soft furniture.
Some well-known upholstered furniture companies are also deeply concerned about the current market status. The marketing director of a Beijing-based furniture company said: Consumers lack awareness of upholstered furniture brands. On the one hand, consumers are not paying enough attention to the home furnishing market; on the other hand, Because the soft furniture market has too many brands. Some powerful software furniture enterprises that can integrate resources should also accelerate the development speed and layout, eliminate some small brands that are not enough to represent the industry as soon as possible, and accelerate the reshuffle process.
Customers are easy to fall into the misunderstanding of heavy style and light material
Through visiting the market, I learned that most consumers tend to fall into the misunderstanding of only looking at styles and prices, ignoring important factors such as furniture materials, environmental protection, and long-term sitting feeling. Ms. Liu, who is planning to choose upholstered furniture, said, "The sofa in the hypermarket doesn't look anything special. It looks the same. It doesn't feel like sitting on it. The price is very high. It's better to buy a cheaper one. "Another Mr. Wang said that the things in the Red Star Macalline are indeed of good quality, but the price is too high. In comparison, I decided to buy a more affordable one. It can be seen that the “affordability†in the eyes of consumers often values ​​the price more.
A furniture dealer of a certain brand who has been in the business for several years said: Some small businesses will even use some chipboards that are not qualified for environmental protection, so as to refill them. Consumers who lack knowledge of upholstered furniture materials find that two pieces of furniture with identical appearances differ greatly in price. They tend to only value the price and choose cheap miscellaneous goods. Such inferior products can easily cause harm to consumers' health, and the impact on children is even more serious. The shopping guide of Beiyihuan Store, the home of Aiyisisi sofa, also told reporters that the quality of the sofa is different, and the effect of long-term use will be different. Some sofas with poor sponge quality have insufficient resilience and may be used for a long time. Impact on human form.
A person in charge of the marketing department of a well-known international furniture brand also said: When we purchase materials, we use 10,000 meters as the unit of purchase, while some small enterprises purchase from 100 meters. From the perspective of purchase volume and purchase scale, the cost of materials should be It is cheaper than some small businesses, but the finished product is much more expensive because of the different product quality. Just like buying a car with poor performance may only cost 30,000 yuan, while a car with good performance may cost more than 100,000. If the production ratio is different, there will inevitably be differences in price.
On-time delivery and other after-sales services receive high attention
I also encountered a disputed customer in the home store, and I learned that the sofa purchased by this customer had to be delayed by one day before delivery. By asking the clerk reporter, I learned that the left and right sofas were pre-booked by a customer, and the customer who ordered later regretted the appointment before selling the sofa to the customer. Unexpectedly, the ordering customer repented again, and bought the sofa according to the original plan. The products sold to the latter were out of stock and had to be delayed for a day before delivery.
The shopping guide in the sofa shop told reporters that this would not happen normally, but sometimes there are many customers who order, and the goods and delivery staff are more nervous, so some unexpected situations will happen. Jiao Hongda from a non-syndicated company said that non-synergies sometimes have a relatively tight production capacity, will not simply follow the order schedule for production, and will make appropriate adjustments to some special and urgent orders. But for customers who can delay appropriately, some other forms of compensation will be given, including giving gifts or adding value-added services.
In view of this situation, communication and coordination between merchants and consumers is very important. The editor of Jiuzheng Building Materials Network believes that the merchant should inform the consumer of the possible extension, and if the consumer can accept it, the two parties will sign the contract.
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