In 2008, we finally got further and further away from us. For the domestic industry, the Year of the Rat has put us through too much hardship and trial. We have long been full of eagerness and anticipation for the days of spring. However, the uncertainty in the home market made us dare not assert that the winter is over. At the beginning of the Year of the Ox, a few days in the stock market just let people smell a breath of spring. The news that the home appliance industry in Japan was annihilated, and it made people feel the chill of the cold. Still in the home circle is a loss, waiting for us is the warm spring or still awkward winter? However, with the new year and new weather, the spring means planting and hope. The annual spring decoration season is fast approaching, which may become the turning point for the recovery and revitalization of the home industry. We have separately developed furniture, home textiles, furniture, and kitchen furniture. Major industry to analyze:
Spring decoration heat to the home industry leader - the furniture industry has brought "opportunity"
There is no denying that the test of the Chinese furniture industry in 2009 is still severe. However, the opportunities are always coexisting with challenges. 2009 is not entirely synonymous with embarrassment and crackdown. After a long winter of power savings, the spring decoration heat is an opportunity. It not only stimulated the market's large demand for furniture products, but also allowed China's furniture industry to regain its development opportunities.
First of all, the heat of spring decoration has made the furniture of well-known brands that have survived the wintry winter. The development space is bigger. The economic crisis has a certain degree of blow and weakening of well-known furniture companies, but comparatively speaking, the anti-strike ability of famous enterprises is far better than that of non-well-known enterprises. . Its abundant financial strength, strong marketing capabilities, and strong brand appeal can ensure the quality of its customer resources. Moreover, the current economic crisis is hitting the real free-market economy component of China’s economic composition. It has not caused a substantive blow to China’s monopoly companies and a large number of employees in the administrative and institutional sectors, or said that such strikes are for those non- Employees in market economic institutions have little influence. And when these high-end consumers choose and decorate their furniture, they are still favored by branded furniture companies. Choosing high-end furniture is actually a lifestyle choice. It is the beginning of an exquisite life. This means that many middle class such as petty bourgeoisie and white collar will be interested in branded furniture, so the brand furniture market is still very clear.
"The overall economic situation is not good, causing the market demand for the home furnishing industry to decline, but the high-end furniture market is an exception. So far it has been in a state of supply in the country." Zhu Changling, vice chairman of the China Furniture Association, said that the benefits of competition often It is not the power of absolute power but the strength of relative power. Therefore, once a suitable opportunity is encountered, for example, when the furniture market starts to pick up during the decoration season, it will be the best performing field in the market. The ease of operation of the market is not due to the strength of the company. From the weak opponents. Therefore, as long as the furniture company grasps the opportunity and survives the winter, it will be able to make a beautiful turnaround in the spring season.
Second, the domestic market demand for industrialization and urbanization has brought lasting momentum to the furniture industry. At present, the process of industrialization and urbanization in China is still accelerating. Before this, the state invested 4 trillion yuan to strengthen infrastructure construction and started real estate rescue. People's needs are also growing. The three aspects of housing improvement, housing for marriage, and improvement of decoration are unchanged. Second, the demand from government procurement is also very large. In addition, the proportion of China's tertiary industry development is still relatively low compared with developed countries, and there is still much room for development.
Third, the country has introduced a large number of policy support for the development of the furniture industry has a solid guarantee. The State Council has issued ten measures to expand domestic demand and allocate 4 trillion yuan as support. In addition, there are six measures to ensure the steady development of the light industry and the stable development of the textile industry. The export tax rebates have been raised twice, and have been adjusted to 13%. There is also the impact of the national rescue city and the impact of saving the stock market, including the development of tertiary industry and investment, including investment in agriculture, will have a series of positive impact on the furniture industry.
These favorable conditions indicate that both internal and external factors have cleared the way for the development of the furniture industry. After a large number of furniture companies survived the economic crisis and experienced winter life, their vitality has become more tenacious. Now that they are experiencing the upsurge of spring decoration, they will surely usher in a more vigorous development season.
Spring decoration, home textile soft clothing gradually "hard" up
Internal factors: Home decoration (Home) Home textiles (view map) Cost of soft wear gradually increased <br><br><br><br><br><br> Economic crisis, no money to buy a big house, but as long as by using some home textiles for clever storage and reasonable placement, small space can also play Large tricks, play the holiday, do not need to move, just change the color of curtains, carpet cushions will be able to receive good results; in 2009, soft-mounted became the first to eat a lot of home business "cake" . According to statistics, the average total cost of the first year of the new home renovation of the average family is 7,1038.6 yuan, of which 18.9% of the total decoration expenditure is spent on soft furnishings, but from the second year onwards, more families will replace the soft ones. Decorations are used to make up for the obsolescence of homes, and the cost of a family's use of soft furnishings is constantly increasing. This undoubtedly creates many business opportunities for soft decoration markets such as home textiles.
External factors: A favorable external environment boosted confidence in the home textile industry. The state invested 4 trillion yuan to stimulate domestic demand and introduced 10 measures to stimulate growth. These are the favorable external environment for the development of home textile companies and a key measure to boost confidence. As far as home textiles are concerned, in 2009, wedding home textiles, home textiles for infants and young children, and functional home textiles will become new growth points. According to the statistics, the number of marriages in China is close to 15 million pairs each year. With the consumption of 2,000 home textile products for each pair of newcomers, the wedding market has a consumption potential of 30 billion yuan. There is also room for gifts and daily life. In particular, the advent of the post-Olympic economy has accelerated the surge in spending on wedding home textiles.
The development of functional home textile products has become the development trend of the home textile industry throughout the world. Functional home textile products can not only meet the needs of the products themselves, but also provide people with health, safety, comfort and environmental protection, and provide additional home textile products. Functionality has become a hotspot for consumption, such as pillows with functional pillows, antibacterial functions, etc. have been accepted by more people and people are willing to obtain safety and health while resting.
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