Since 2009, the real estate industry has changed its downturn in 2008, and land prices, house prices, and transaction volumes have soared. As a downstream industry, the household industry has been affected by the big environment, and a new round of consumer blowouts has emerged. In November, the home improvement market has been considered by the industry to be the lightest season of the year, and this year's November is different from previous years. Home stores have launched a lot of promotional activities, and started the promotion war at the end of the year. The preferential strength of furniture and building materials is not small. On November 21, Yuexing International Home (view map) launched the "purchase of furniture over 2000 to 1000" preferential policy. Last weekend, Collier International Furniture Port also launched "purchasing furniture over 2000. Send 1,000 cash" promotional offers, and Shilin Home Plaza has launched a "purchase of furniture over 2000 to send 1200" and "buy building materials full 2000 to send 700" double discount. In addition to these large-scale furniture promotions, home music building supermarkets, Red Sun home's Maiqiaoqiao store and East China Mall and other home stores have also launched a lot of concessions. In the complicated sales promotion, Shilin Jialejia Plaza was ingenious and came up with the idea of ​​“drying the warehouseâ€. Hu Haihong, director of planning for Shilin Jialejia, said: "Kai Lejia will hold the building's 'Sun' warehouse Taobao Festival in the outer square of the mall for three consecutive weekends. The products include more than 20 medium and high-end brands at home and abroad, covering floors, ceramics, sanitary ware, There are 8 main categories of lamps, wardrobes, hardware, etc. At that time, some of the best-selling goods in the mall and some inventory of the warehouse will be sold in batches.†Hu Haihong said that in the shopping mall planning and organizing this “dry warehouse†promotion, they have repeatedly The brand dealers who participated in the event communicated and let these merchants sell the products at the ex-factory price. They could see the helplessness they could not cover up, but they all actively participated in it. “Clearing the goods without cost, once you can quickly realize the money, and secondly, you can reserve energy for the competition in the coming year. Most merchants are still willing.†In addition to the promotion, it should also strengthen the internal promotion of the home sales market. What is your opinion? Mr. Li, who chose building materials at the music house, told reporters: “When I visited the home store some time ago, I felt that the product offers were generally good. I didn’t expect it to be a month, and the discount on the store became bigger. It seems that it’s really a good opportunity.†However, the reporter also encountered a consumer who had the opposite opinion with Mr. Li. Mr. Zhang, who lives in Hexi, felt that just at the end of November, the home store had launched such a large-scale promotion, and there was only one Christmas and New Year’s Day. The time of the month, the home store must have a larger scale of promotion, so he decided to wait a second, "My home decoration is scheduled to start next year, is not anxious to wait for materials." Red Star Macalline (view map Guo Youshe, general manager of Kazimen Shopping Mall, said that the recovery of the real estate market has had a great impact on the home market. The rigid demand that has been suppressed for one year has been revived this year. It is an inevitable trend to seize the market at the end of the year. “The huge demand for rigid decoration strongly calls for the home market to provide maximum product supply. At the same time, it also puts high standards and strict requirements on the home store. This requires each home store to strengthen its internal strength on the basis of the original, in order to cope with the ever-changing buyer market. And requirements."
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