Recently, the world's third largest mining giant Rio Tinto Group visited the Diamond Birds in a rainy day to seek strategic cooperation. This is the second Chinese jewelry company that Rio Tinto visited in the China Jewelry Strategic Partner Directory after the strategic cooperation with Chinese jewellery giant Chow Tai Fook. According to relevant personnel of Rio Tinto Group, Chow Tai Fook and Diamond Birds are two leading influence brands under different models of the Chinese jewelry industry. This is their second contact with Diamond Birds, this time with Diamond Birds. The two founders Xu Lei and Xu Wei held a three-hour separate meeting. The specific content of the talks was discussed. The two sides said that they are still negotiating and should not be released for the time being. Rio Tinto, which hopes to develop new diamond business in the Chinese market, valued the demand for diamonds in the Chinese market. At present, Rio Tinto is the only fixed source of pink diamonds in the world, and is also the world's largest producer of natural colored diamonds. The diamond mine has contributed 90% of the world's pink diamonds. Recently, Rio Tinto will invest another 803 million US dollars to expand the mine in the Aiguer mine area, double the production capacity and prepare for the future diamond market. Pink diamonds are among the most high-end consumption. The 1 carat powder color diamond is worth at least 1 million US dollars. Because it is very scarce, it is mainly concentrated in the cutting-edge market and less than 10% of the consumer group. As for this similar news, as early as January this year, it was revealed that this year's March Diamond Bird will also launch investment grades of colored diamonds, including not only pink diamonds, but also blue diamonds and yellow diamonds. , black diamonds, etc. Since 2009, Diamond Bird, which launched the diamond investment business for large-customer wealth management, has covered 32 cities in the country. The average customer consumes 2-3 carats of colorless diamonds. Last year, it used a single carat diamond to drill 8 million. The unit price of the customer has refreshed the online purchaser price record. In this regard, it is said that if Diamond Birds reached a strategic cooperation with Rio Tinto, it will add a lot to the business of its major customers, and Rio Tinto will also benefit a lot from it. Bruce Cox, general manager of Rio Tinto Diamonds, believes that as the disposable income of Chinese people grows, diamonds have changed from Chinese wedding gifts to everyday fashion (microblogging) accessories. It is estimated that in 10 years, China's diamond demand will grow by more than 30%, but China's diamond market supply capacity is not matched. According to their understanding, Diamond Bird is deeply loved by a wide range of young people in China. Rio Tinto is willing to provide more high-quality products to meet the needs of diamond bird wedding consumers. At the same time, in the fashion jewelry, the diamond bird wins more and more. Like the young crowd. So far, the Diamond Bird brand has been serving for over 60,000 members in the country for 10 years. In addition to DIY diamond jewelry customization services, the company has also cooperated with many domestic banking financial institutions to promote the business of carat drilling. As of the end of 2011, according to the authoritative report of the China Gemstone Association, diamond birds ranked first in China's online shopping diamond ring top ten jewelry brands.
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