Research on the entry point analysis for operators to develop IoT business

Combining the status quo of the Internet of Things industry chain, the analysis of the advantages and disadvantages of operators in the development of the Internet of Things, from the overall level, perception level, network layer, application layer several layers of operators to develop IoT business entry point.

Foreword The Internet of Things is considered one of the most important technologies of the 21st century. In 2003, the U.S. "Technical Review" proposed that the Internet of Things will be the top ten technologies that will change people's lives in the future. In the same year, the United States "Business Weekly" evaluated the Internet of Things as one of the four high-tech industries in the future. On August 7, 2009, Premier Wen Jiabao pointed out during the Wuxi survey in Jiangsu that “in the development of the Internet of Things, we must plan the future as early as possible, break the core technology earlier” and propose the “Sensing to China” plan. The State Council's "National Medium and Long-Term Scientific and Technological Development Plan (2006-2020)" has also included the Internet of Things in major special projects, priority development themes, and frontier fields.

The Internet is connected to the virtual information space. Cellular cellular communications connect people and people, and the Internet of Things connects objects and things. The internet of things industry chain consists of sensor/chip vendors, communication module providers, telecom operators, middleware and application developers, system integrators, and service providers. Telecommunication operators provide network channels for the Internet of Things (IoT) industry, linking downstream terminal equipment with upstream application systems, and serving as a link between the upstream and the downstream.

As of September 2010, the number of telephone users in China has reached 1.13 billion, of which the number of mobile users has reached 815 million. The development of fixed-line services and mobile communications has entered a saturation stage, and the growth rate of users tends to be flat. People-to-people interconnected industries have basically tended to be saturated, and the interconnection of objects and objects will form new businesses. According to forecasts from international authoritative organizations such as Forrester, by 2020, the ratio between the interconnection business of the goods and the current interconnection business of all will reach 30. 1:1, the next trillion-class telecommunications service will be interconnected. The enormous commercial potential of the Internet of Things (IoT) has brought operators the opportunity to use the next bucket of gold. The development of operators' 3G and 4G networks has also provided the basis for the demand for high-speed data transmission of the Internet of Things. As a key link in the industry chain, the three major operators have raised the development of the Internet of Things to a strategic level and are actively preparing for the right to speak for the Internet of Things industry. How to find an effective entry point for the IoT industry, conduct the IoT industry layout as early as possible and solve the problems that need to be solved in the IoT industry, will play a decisive role in the three major operators to occupy the IoT industry market and expand the scale of the IoT industry.

SWOT analysis of operators to develop the Internet of Things The following takes China Mobile as an example to conduct operators' SWOT analysis of the development of the Internet of Things.

Advantages a) Network coverage. With the most extensive coverage of wireless communications networks in China, the city’s network coverage rate reaches 100%, and rural network coverage exceeds 97%, laying a very favorable network condition for the Internet of Things terminals to access.

b) User size. With more than 570 million users, the market share of mobile communications reached 70%, creating a customer base for the development of the IoT business.

c) Internet of Things business. The city has established an Internet of Things base in Chongqing and developed a variety of typical applications for the Internet of Things. Companies in cities such as Guangdong, Jiangsu, and Zhejiang also carried out a number of Internet-related businesses (such as pollution monitoring, power meter reading, weather detection, and vehicle management. , hydrological testing, logistics and transportation, mobile POS, etc.) China Mobile has started early and developed rapidly in the Internet of Things industry and has taken the lead over other operators.

d) Internet of Things standards. In the area of ​​IoT standards, the promotion of large-scale and rapid, joined the National Sensor Network Standardization Association and the Internet of Things Industry Alliance, established the China Mobile Internet of Things Institute, and developed the Internet of Things terminal equipment with independent intellectual property rights WMMP (Wireless Machine Communication Protocol).

Disadvantages a) Fixed-line resources. The number of fixed-line resources and subscribers lags behind other operators, hindering the development of IoT services that use fixed-line transmissions.

b) Group customer resources. The lack of group customer resources is not conducive to the expansion of IoT Group's business.

c) R & D strength. As a traditional channel provider, the R&D capabilities of the terminal and application side of the Internet of Things are lacking, and the industry chain integrator or integrator has insufficient capabilities.

Opportunity a) 3G network. The construction of 3G networks provides more abundant channel resources for the development of IoT services that have high-speed data transmission requirements.

b) Policy support. The state has provided strong policy support and guarantees for the development of the Internet of Things industry and created a good environment for development.

Risk a) Industry barriers. The Internet of Things has a wide range of applications. There are many links in the industry chain. Operators have barriers in the industry when they are involved in some Internet of Things industries. They need to break through barriers through the support of government departments and coordination of interest distribution.

b) Competitors. The Internet of Things industry is still in its infancy, and the three major operators and companies in all aspects of the industry chain are actively deploying to gain the right to speak in the Internet of Things industry. Industrial competition is fierce.

c) Business model. Compared with traditional mobile communications, the business model of the Internet of Things industry is still immature and remains to be further explored and improved.

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