Lock companies through the brand "lock" profits

Posted on

Locks are a traditional and emerging product in the hardware industry, which is closely related to people's production and life. With the joint efforts of the industry, China has now become a major producer of locks in the world, and has formed three major production bases in Zhejiang, Guangdong and Shandong. Promoting industry brand building and providing consumers with peace of mind has also become a common goal of the lock industry. Recently, the first China Lock Development Summit hosted by China Hardware Products Association and the “China Top Ten Lock King” award ceremony was held in Beijing. More than 200 people from industry leaders, industry-renowned entrepreneurs and dealer representatives attended the forum. activity.

Establish industry brand awareness

Reporters learned that in 2012 the degree of "China's top ten lock king" winners officially unveiled at the forum. "To provide consumers with the safest personal and property security guarantees with the highest quality products" is the common voice expressed by the "China Top Ten Lock King" award-winning enterprises. According to the relevant leaders of China Hardware Products Association, the winners of the “China Top Ten Lock Kings” collectively appeared to let consumers know about high-quality lock products and lock manufacturing enterprises; the more important reason for carrying out this activity is that the production enterprises The importance of brand building has been recognized. When domestic lock companies see their products OEM to international brands, the price is often more than ten times the price of their own products, and manufacturers are more deeply aware of the importance of brand building. Brand influence is directly related to price level and consumer loyalty. Therefore, brand promotion needs to select such activities through “China's Top Ten Lock Kings”, which will drive the whole industry to establish brand concept and brand awareness, and guide enterprises to embark on the road of brand development. .

It is understood that the 2012 "China's Top Ten Lock Kings" selection was officially launched in early 2012, and the selection activities were organized by the China Hardware Products Association. The Association commissioned the National Daily Metals Supervision and Inspection Center to conduct random inspections of lock products sold on the national market. In the end, Yantai Sanhuan Lock Industry Group Co., Ltd., Zhejiang Zhongli Group Co., Ltd., Wenzhou General Lock Co., Ltd., Zhongshan Huafeng Lock Co., Ltd., Zhejiang Pujiang Meihua Lock Industry Co., Ltd., Zhongshan Gaoli Lock Co., Ltd. Ten companies including Guangdong Yajie Hardware Co., Ltd., Wenzhou Tianyu Industry and Trade Group Co., Ltd., Guangdong Mingmen Lock Industry Co., Ltd. and Baodeli Industrial Co., Ltd. stood out and won the title of “China's Top Ten Lock Kings” in 2012.

According to reports, the selection criteria for the “China Top Ten Lock Kings” selection campaign are very strict, and the elected companies all have a good comprehensive (market zone) quality, representing the highest level of the current lock industry.

Firmly confident to achieve transformation and upgrading

In recent years, with the rapid development of the housing industry and the automobile market , the types of lock products have been increasing, and the grade and technology content have been increasing. The products have developed from padlocks to more than 850 varieties and specifications of more than 100 series in 20 categories; from traditional single-door locks and double-lobby door locks to spherical door locks, handle locks, ferrules Door locks, electronic locks, magnetic card locks, IC card locks, car locks, motorcycle locks, fingerprint locks, digital locks, etc., and expanded to the direction of mechatronics, intelligence, and the combination of functionality and decoration, basically formed High, medium and low grade matching product system.

Due to the obvious performance-price ratio advantage, the competitiveness of China's locks in the international market is increasing. According to customs statistics, in 2012 China's lock products were exported to 208 countries and regions, and the cumulative export volume reached 5.229 billion US dollars.

The reporter learned that the development of China's lock industry is facing many challenges. Therefore, lock-up enterprises need to strengthen their confidence and prepare for a new round of growth after the recovery of the economic situation. In this regard, insiders suggest that lock-making enterprises should strengthen design and research and development efforts, improve product quality, increase brand cultivation, improve employee training systems, and strive to achieve the goal of transformation and upgrading.

LED Pixel Mapping

Led Pixel Mapping,Pixel Mapping,Pixel Led Ceiling Light,Led Pixel Mapping Bar

EV LIGHT Guangzhou Co., Ltd , https://www.evlightpro.com