How to develop a suitable promotion policy for a flooring company

For floor companies, many holidays are a great opportunity for companies to promote sales and increase product sales. As a marketing company for floor companies, they need to consider how to formulate appropriate promotion policies at different times to ensure the promotion of promotional activities. Quality, protect the market. Therefore, the development of promotional policies is crucial for flooring companies. So how do you develop a promotion policy that suits your business or regional market?

To develop a suitable promotion policy, we must first know what our goal is? What is the market environment we are in? In other words, the development of promotional policies must be targeted.

First, for target promotions, is to increase sales within a short time? Or promote sales links so that products can continue to grow?

1. If sales volume is increased within a short period of time, the general situation is to enter the off-season to make the product transfer to the funds as soon as possible, or to enter the busy season, and to seize resources such as funds, warehouses, and channels of the distributors. In this case, it is best to use the best-selling products for promotion. Cash rewards, same-product gifts, and accumulated purchase awards are used. In fact, it is to reduce the price of products during the period and encourage dealers to purchase goods, so as to achieve the purpose;

2. If you want to cultivate key products, you must use the method of promoting sales links, use promotional products not to use the same product as gifts, use cumulative sales awards for sales, and distribute meaningful and fun souvenirs to consumers. The use of free tasting and other means to make products as quickly as possible through various channels such as consumers recognize, recognize, like the product.

Second, for the market environment, that is to say the time and place.

1. Time refers to the sales season in which it is located. Is it the peak season? Off season? Still in the transitional period? In the off-season to promote sales, mature products are best for sales promotion to promote the enthusiasm of the promotion, to purchase in-kind rewards or accumulative sales incentives, should not use the same way the product greatly increased, so easy to destroy the original price system. The promotion of new products adopts sales channel rewards and consumer rewards to be carried out simultaneously so that consumers have a desire to purchase and have sales enthusiasm for sales. During the peak season, promotions will be reduced as much as possible, and no sales promotion will be conducted to maximize sales and profits.

2. The location refers to the regional market in which it is located. As the saying goes, “Bai Li is different from the common customs.” For different markets and different spending habits, the promotion methods used should be local, and choose local living habits and consumer promotions. Let the market accept as soon as possible.

Third, any promotional activities can not be separated from the dealer's cooperation and support.

How can dealers actively cooperate? It is necessary to strengthen ideological education and strengthen supervision and management at the same time. “We must use both hands to be hard”. On the one hand, we need the distributor to know that the biggest beneficiaries of the promotion are dealers. The ability to increase the sales of dealers can, in the long term, allow the products to have a longer life in the market, allowing dealers to secure long-term profits in the future. On the other hand, it is necessary to strengthen supervision and management so that various promotional policies and promotional items can be implemented.