How do PV companies embrace new market opportunities in 2018?

In 2018, the photovoltaic industry has unlimited opportunities, how can enterprises embrace new opportunities? “Continuous technology upgrades and reasonable market layout are two important factors for industrial transformation and development. In order to promote the sustainable development of the distributed PV market, in addition to the support of national policies. It is also necessary to upgrade the company's own strategy, market channel construction, project quality system and other aspects. In 2017, a series of policies conducive to the development of distributed photovoltaics have been introduced, for the development of household distributed photovoltaics in China. The foundation of the National Energy Administration shows that in the first three quarters of 2017, the photovoltaic power generation market expanded rapidly, with an installed capacity of 43 million kilowatts of photovoltaic power generation, including 27.7 million kilowatts of photovoltaic power plants, an increase of 3% year-on-year; distributed photovoltaic 1530 Ten thousand kilowatts, a four-year increase. As of the end of September 2017, the country's photovoltaic power generation installed capacity reached 120 million kilowatts, including photovoltaic power plants 94.8 million kilowatts, distributed photovoltaics 25.62 million kilowatts. With the rapid development of photovoltaic installed capacity in 2017, the industry It is estimated that the installed capacity of photovoltaics in China may exceed expectations in 2017. I How big is the distributed PV market? Sun Dongdong, senior analyst of OFweek Industry Research Center, predicts that there is huge room for household PV market. The total space of household PV market in cities and towns is 180GW. In 2018, the opportunities in the PV industry are unlimited, how can enterprises embrace new opportunities? "Continuous technology upgrades and reasonable market layout are two important factors for industrial transformation and development. Zhuang Yinghong, director of the global market of Dongfang Risheng, said. Zhuang Yinghong said that in terms of market layout, Dongfang Risheng has been in the domestic and foreign markets, and the large-scale ground power station distributed photovoltaics side by side. In addition to the market that has been done before, The company is also developing overseas emerging markets and countries along the “Belt and Road”; domestically, it is also actively participating in front-runner projects, poverty alleviation projects, etc. For the 2017 distributed photovoltaic field, it has shown amazing growth potential, Zhuang Yinghong introduced their company There is a specialized distributed department. At present, photovoltaic distributed photovoltaic projects have been launched nationwide, and related agents are being recruited to promote distributed distribution to the whole country. In addition, Yang Liyou, general manager of Jinneng Technology, said that technology and business The continuous innovation of the model is the driving force for the development of the industry. In 2017, Jinneng Technology achieved mass production in line with the standard components of the new front-runners, in which the power position of the high-efficiency polycrystalline components reached 280W, and the power position of the single-crystal PERC module reached 310W. Energy technology has broken through the technical obstacles of mass production of ultra-efficient heterojunction batteries and components. As the first manufacturer in China to achieve ultra-efficient heterojunction mass production, the current mass production efficiency of ultra-efficient heterojunction cells exceeds 22.5%, and the power position of 72-piece components exceeds 400W. To promote the sustainable development of the distributed photovoltaic market, In addition to the support of national policies, what are the areas for improvement of the company's own strategy, market channel construction, and project quality system improvement? Zhuang Yinghong believes that, first of all, enterprises should first define the starting point of their distributed market and pass the next Township science and professional training of the owners can make the residents of the distributed PV market more in-depth understanding; secondly, they can recruit relevant agents in various suitable cities, so that distributed PV can be promoted to the people throughout the country; again, this is the most It is important to ensure product quality as well as pre-sales, sales, and after-sales services, and to gain a good reputation. Under the general trend of industrial transformation and upgrading, how will the photovoltaic industry, especially distributed PV, develop? Zhuang Yinghong said, outlook In the photovoltaic market in 2018, various high-efficiency products will bloom in full bloom. With distributed photovoltaics The outbreak of the field, the photovoltaic development center will gradually shift to the central and eastern. With the reduction of subsidies, the development of the photovoltaic industry will tend to be stable, and finally ushered in parity online. "The key word for the photovoltaic market in 2018 is still photovoltaic poverty alleviation, the leader, Frontier base and distributed. Yang Liyou said. According to the latest price policy for photovoltaic power generation projects announced by the National Development and Reform Commission, in addition to the village-level photovoltaic poverty alleviation power station, the subsidies for photovoltaic power plants and distributed projects will be lowered overall, while the “13th Five-Year Plan” issued in Shanxi and Shandong. In the notice of the preparation of the PV poverty alleviation plan, all the 2018 indicators are used for centralized photovoltaic poverty alleviation power stations. Yang Liyou believes that after the implementation of the PV leader plan in 2015, the first time in 2017, the entry criteria for front runners were increased. Forefront bases, it is very likely that through the scale effect and the application of cutting-edge technology, the front-runner base and the front-end base will take the lead in achieving parity online access. It is expected that the demand for efficient and ultra-efficient production capacity will be more vigorous in 2018. At the same time, The cost of electricity continues to decline, and consumers' willingness to use green power continues to increase. It is expected that the installed capacity of distributed PV will continue to grow in 2018. What kind of emerging technologies are expected to make major breakthroughs in 2018 and promote the arrival of the era of industrial parity? Yang Liyou believes With the breakthrough of ultra-efficient heterojunction mass production technology, it will drive Product innovation in the entire industry chain, the space for cost reduction is very large. It is expected that the overall cost of ultra-efficient heterojunction products will be 30% compared with conventional polycrystalline products in 2018, and the gap will be reduced to 20% in the future. Compared with the ultra-efficient heterojunction module, the overall power generation capacity can be increased by 44%, and the ultra-efficient heterojunction components can achieve cost reduction and efficiency enhancement, which will promote the era of photovoltaic parity online.

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