Hardware company transitions into winter

In order to successfully survive the "winter", hardware companies must start from the three aspects of promoting enterprise transformation, increasing support for information systems, and developing loyalty programs.

With the changes in the international and domestic economic climate, the cost of labor and raw materials in the country has continued to rise since the beginning of last year. As a result, most labor-intensive industries in China are facing tremendous pressure for survival and development, and hardware companies bear the brunt of this. To change this passive situation, the author believes that hardware companies should start to seek breakthroughs in the following three aspects.

First, to promote business transformation.

Hardware companies must develop and upgrade. Specifically: First, raise funds, improve production equipment and technology, eliminate backward equipment, and accelerate transformation through technological transformation. Utilize the transformation of equipment to upgrade traditional technologies, promote the enterprises to embark on the path of innovation-driven development, realize industrial transformation and upgrading, and respond to larger and more diverse market demands; Second, hardware companies must strengthen their sense of urgency in the new situation and build their own Brand, accelerate brand transformation with brand strategy. The introduction of advanced technology as a means of digestion and absorption as the key to the independent creation of their own brand as a goal, and constantly improve the production efficiency of enterprises, increase product added value, and achieve sustainable development of the company. The hardware industry base should unswervingly follow the requirements of “raising a group of existing brands, nurturing a group of potential brands, and storing a batch of echelon brands”, continue to vigorously implement the brand development strategy, and continuously increase the technological content and added value of products to form a Approval of high-end products with market competitiveness; 3. Actively establish R&D institutions; qualified hardware companies increase investment in R&D in order to increase R&D and accelerate transformation; 4. Accelerate the transition with the introduction of high-end talents, and vigorously introduce innovative and leader-type, Management and other multi-level talents enter the hardware business.

Second, increase system support.

Information management is of far-reaching significance to the survival and development of a company. In order to better meet the needs of market competition, hardware companies must adopt more convenient and advanced systems to manage and operate, and improve the competitiveness and management level of enterprises through information management. Looking around the world today, informatization has become an emerging dominant force in promoting global economic development and an important means to increase the competitiveness of enterprises. It is most effective to upgrade the industrial structure of enterprises through informationization.

Jinli Town, Gaoyao City, Guangdong Province, as the production base of South China home hardware, has paid great attention to the information management of enterprises in recent years. Hardware production is moving toward standardization, information, and automation. Jinli Town’s hardware manufacturers have generally used management software to start informatization in the direction of parts supply, product sales, after-sales services, and financial management, which has laid a good foundation for the development of the company.

Third, launch a loyalty program.

Any enterprise's development and growth has a cumulative process. Only honest and trustworthy, corporate brands can be deeply rooted in people's minds. Therefore, the hardware company should make a loyalty program for its own brand, so that once the customer is in need of hardware, it will not be affected by price and other external factors, and he will firmly choose his own product.

In order for the loyalty program to achieve satisfactory results, companies should do the following: First, increase the publicity of their own brands, so that customers and consumers can maximize the understanding, enhance the desire of the customer to buy; Second, enhance the customer's Two-way communication, to understand the needs of customers, only to produce the products needed by customers can maximize the benefits; Third, after understanding the needs of customers, targeted design of products and services; Fourth, do a good job after sales feedback and summary work Maintain the credibility of the company and retain more customers.

The author believes that as long as the hardware company advances the above work step by step, it will surely achieve satisfactory results and successfully survive the "winter."