The domestic sanitary market today is as fiercely competitive as the Warring States period in ancient China. Despite the presence of several strong companies across different regions—such as those from Guangdong’s Foshan and Chaozhou, Fujian’s Xiamen and Nanan, and Hebei’s Tangshan—none of them has managed to dominate their local markets or establish a clear leadership position. This is because each major company still faces fierce competition from numerous local rivals, leading to continuous small-scale battles that prevent any single player from rising as a true industry leader.
Moreover, foreign sanitary brands have been actively expanding their presence in China, intensifying the competition even further. Companies from Germany, Italy, and Spain have entered the high-end segment, while some smaller, low-cost domestic players are struggling to survive in the lower end of the market. The result is a complex and fragmented market where both domestic and international players are locked in a constant struggle. This situation is unlikely to change quickly, and businesses must continue to adapt and compete in this chaotic environment.
The lack of market concentration and scale has serious consequences for the industry. Without a dominant player controlling a significant share, market fluctuations become more volatile, making it difficult for companies to plan and sustain long-term growth. One day, a company may be thriving in the market, and the next, another brand emerges, creating confusion among consumers and undermining overall market stability. In such an environment, domestic companies are forced to engage in slow, localized battles, gradually building their strength before they can make a bigger impact.
To improve this situation, domestic sanitary companies should consider forming an industry consensus, such as setting minimum pricing standards or regulating product costs to ensure basic profitability. This would help prevent destructive price wars and allow companies to maintain a sustainable business model. Only through unified regulations and cooperation can the market be reshaped into something more stable and profitable for all participants.
Classic Composite Decking,Wood Plastic Composite Decking,Composite Wood Decking,Wood Plastic Composite
Jinhu Jusheng Plastic Wood New Material Co.,Ltd , https://www.goldenlakewpc.com