Decoding da Vinci hardware industry vigilance "false foreign devils"

As far as Da Vinci is concerned, there are classic examples in all walks of life in China. Clothing, milk powder, biscuits, rice, shampoo, condoms, small appliances, bonsai, etc.

Decoding da Vinci hardware industry vigilance "false foreign devils"

Da Vinci is homemade! This is really a big blow for consumers who think that it is Italian products. However, for those guys who are too lazy to research products and pay for high-end furniture, money is not a problem. The bigger damage is On the spiritual level, the vanity of their hearts is touched!

Why do so many companies risk taking "false foreigners"? I think the most basic is consumer demand. Many consumers are willing to buy it! So why are so many consumers willing to buy fake foreigners? This problem is serious. Some people say that foreign brands are of good quality; Some people say that foreign brands have face; Some people say that foreign brands are reassuring; others say that foreign brands have personality. and many more. In any case, there are countless reasons that drive these consumers to spare no effort to save money. Oh, Chinese people have money, what are they afraid of?

However, when we look at this issue from a non-economic point of view from a national perspective, we will find that this problem is too serious. The same is made in China, and the foreign brands are affixed with a 10 times increase in sales, but there are still people rushing. What's even more frightening is that the fakes made in China are similarly counterfeited and the foreign brands are still sold. The sales still rise 10 times. What is the reason for this?

I think this is caused by extreme national self-confidence. We have to face, buy high-end goods without problems? The problem is that, first of all, we feel that there is no face in the consumer psychology, which is not confident. Chinese officials, businessmen, entrepreneurs, professional managers, and the middle class seem to have such a mentality. For example, the majority of government officials’ cars are Audi and Passat. Why don’t we take our red flag or Geely? I think this is not self-confidence. The old generation basically made red flags at the reception. Why? It is to promote self-confidence, which will be passed on to the people. Ever since, the story of the Red Flag sedan is legendary. This is the brand. We should not pursue the defeat of these FAW's prodigal sons to cast the Red Flag brand because it is Chinese characteristics. What is more important is that our procurement policy, which appears to be due to interest issues in the automobile policy, ultimately became the source of this unconfident confidence.

Whether China has a good home or not, I think it must be a lot. Does China have good milk powder? I think it must be. However, under this concept of consumption, the home we use is already the “pseudo-Italy” that was shipped domestically and returned to Italy. Do we have more “pseudo-American” or “pseudo-British”? The answer is yes.

I previously appealed that the brand strategy must be raised to the national strategic height. If our Director General and Director General open Geely to work, domestic cars will definitely surpass Europe and the United States in a very short period of time. Of course, Geely and other companies must also strive to achieve their goals.

Da Vinci is not an example, nor is it a small case.

He sounded the alarm for the national brand economy; he sounded the alarm for Chinese companies; he also sounded the alarm for Chinese consumption.

An unbelieving nation will not stand in the forests of the nations of the world. I think that the small Vietnamese and the Philippines dared to clamor and insult us, not because of the support of the United States, but because they saw the nation’s lack of confidence.

For Chinese companies, the result of blindly falling is also downfall. Because those Mei Yang consumers once you know that you are domestic, you have to finish. It is not speculation to fight for a century-long business.

Chinese consumers have a difficult time identifying economic speculation and fraud because market economy time is too short. However, if we are hypocritical and unconfident as a basic motive for consumption, it is inevitable that we suffer losses.