In the "poisonous milk powder" ghosts are not scattered, "lean meat" burning nerves, the cottage version of Iphone swayed through the market, Da Vinci Home Company's fake ugly drama was exposed again. A high-end furniture brand, which is said to be 100% imported, is actually produced in a non-high-end furniture factory in Dongguan. In order to fake the real clothes and put on foreign clothes from local furniture, Da Vinci also painstakingly arranged these furniture. Going to Italy to "tour". After many years of playing this "good play", I finally got dressed under the investigation of CCTV reporters. At present, many deceived customers have complained about "Da Vinci" furniture, and another consumer rights activism has been vigorously launched in many cities in China. According to media reports, before the "Da Vinci" fraud was exposed, the company performed well, implemented an A-share listing plan, and hired a well-known domestic securities company as its listing counselor. If the problem is discovered after the listing, the poison of the "Da Vinci" fraud has already polluted the capital market. By then, the adverse effects caused by the company will be multiplied. Fortunately, this assumption has not become a reality. The phenomenon of "hanging the sheep's head and selling dog meat" has always existed. With the development of the economy and the advancement of science and technology, this kind of falsification has also been put on the beautiful coats of high-tech, foreign brands and fashion concepts. Da Vinci's furniture is such a typical example of a modern counterfeit enterprise that is "advancing with the times." Melamine "poisoned milk powder", Clenbuterol "lean meat" and the cottage version of the Iphone are similar to the "Da Vinci" furniture. Broadly speaking, the foreign “Pheasant University†peddling water, such as “Western Pacific (601099, shares) university doctorateâ€, etc., is also the same as the “Da Vinci†furniture. All of these can be called "Da Vinci phenomenon." It is the essence of the "Da Vinci phenomenon" that it is shoddy, inferior, and false. In China, this “Da Vinci phenomenonâ€, which is not an isolated case and spreads in various industries, not only damages the commercial reputation of the manufacturers, but also pollutes the social integrity system, thus burying the healthy operation of China’s economy, politics and culture. There are deep hidden dangers. Twenty years ago, Hanzheng Street, the “China's No. 1 Small Commodity Marketâ€, completely declined due to the proliferation of counterfeit and shoddy goods. At present, “China's first electronic commodity market†Huaqiang North is fading due to the popularity of the cottage version of information technology products, history and reality. The case at the level gave us a wake-up call. Completing the leap from the low-end to the high-end of the global industrial chain and realizing the leap from “Made in China†to “Created in China†is an important goal of China's ongoing economic transformation strategy. To achieve this goal, the Chinese government has been strategizing and meticulous. Planning, the corporate world is also very ambitious and ambitious. These factors are important, but we have neglected an important part of the economic transformation, which is the clean business environment and the construction of a social integrity system. The growing spread of the "Da Vinci phenomenon" is evidence. It is hard to imagine that a nation that is keen on making and using the high-tech products of the cottage version can form a sense of respect for intellectual property rights, and use this as a banner to convene a large army of scientific and technological innovation to promote the rise of "China's creation"; it is hard to imagine that one The local dairy industry has been able to continue to enhance the competitiveness of its products and its share in the global market because of the pollution of the country. It is hard to imagine that a fake and shoddy commodity is flooding and bad money is driving out good money. In the business environment, it is possible to hatch a century-old shop or an evergreen tree of a national brand; it is hard to imagine that once the elites who control the social resources are accustomed to decorating the facade with the help of water injections, the glory will be placed before the integrity. The practice is taken for granted, and they will consciously develop a sense of responsibility and mission for China’s wealthy industry. The above assumptions are of course "heavy" and "strict". However, the painful lessons of history have repeatedly told us that we are more likely to estimate the damage to China’s economy and society. Habitually use the old-fashioned reflection routine of "mainstream is good, smeared is only individual", but only in this way, can we take the courage of the strong man to break the wrist, help the righteous and evil, let the falsification act become a street mouse, everyone shouts It’s hard to hide, not to be as strong as it is today. In this way, the soil for the healthy growth of China's economy and society can be created, and this is an important prerequisite for the transformation of the Chinese economy. Specifically, the elimination of the "Da Vinci phenomenon" should be painstaking in four aspects. First of all, the construction of the integrity system will be upgraded to a national strategy, supplemented by corresponding institutional guarantees, of which legal supervision should be the core means. Secondly, the government departments should take the lead in fulfilling the integrity, the words must be believed, the results must be fruitful, and they think that they are exemplary, rather than failing to believe in the people, especially as they have promised to benefit the people. Third, build a multi-dimensional interactive and effective supervision system including the legal department, the public, the news media, private institutions (NGOs), rating agencies, financial institutions, government agencies, etc., and change the past over-reliance on state power. The mode of supervision that has not been effective has made the deception and harm to the public falsified. Fourth, increase the cost of committing crimes that affect the public's fraudulent behavior. Once it is verified, it will be severely punished, rather than being penalized as in the past. Fraud is never a trivial matter. I hope that the decision-making level and the community will work together to provide a thorough and thorough anti-pollution action for all kinds of "Da Vinci", and create a lasting clean and endless stream for the transformation of China's economy!
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