Aluminum alloy doors and windows how to do advertising?

In today's aluminum alloy doors and windows industry, it is undeniable that every company wants to do its own brand. Because everyone knows that to be remembered by consumers, it must be different from other brands. However, it is embarrassing to truly push the concept of one's own brand into the minds of consumers because it lacks advertising ideas that can be remembered at a glance. The author believes that in order to find a good idea, advertisements that are in line with their own brand philosophy are not easy. However, the good slogan that can be remembered by consumers is wisdom, not money! For example, why does the advertisement of "Starkey" sell like this? According to the survey, people have more than 10 categories of stomach problems. Among them, the stomach pains, stomach acid, and stomach upset are the three leading symptoms of consumer stomach cognition. So a selling point that is very capable of selling is refined, "Stomachache, stomach acid, bloating, please use Starshock", together with the revised stereoscopic marketing model, quickly grow into the best-selling stomach medicine brand.

The phrase “gastric pain, stomach acid, and bloating, please use Starshoop” has enabled Starshash products to rapidly rise into the best-selling products in stomach medicine. We can see that any brand wants to grow into the best-selling category. The brand's most important theory is that the most important cognitive points in the category are to be combined with the brand. The combination is successful, and proper marketing promotion may become the consumer's favorite brand. However, many companies only pay attention to people, finances, materials, and marketing when the products are on the market. However, they ignore the point: If there is no accurate information collection, analysis, and summary, many of our product selling points will be refined, leading to your people. There is a lot of waste in money, goods, and materials. Then, informatization marketing, how can we do a good job in product advertising and accurately find the breakthrough point for advertising?

Advertising is also tricky. Aluminum alloy doors and windows companies need to make reasonable plans if they want to fully tap the benefits of advertising.

First, brand explosion point to pursue creativity

Aluminum alloy doors and windows companies must learn to find their own brands of tipping points, and use their own creative slogans. In today's aluminum alloy doors and windows industry, it is undeniable that every company wants to do its own brand. Because everyone knows that to be remembered by consumers, it must be different from other brands. However, it is embarrassing to truly push the concept of one's own brand into the minds of consumers because it lacks advertising ideas that can be remembered at a glance. The author believes that it is not easy to find a good idea and to meet his own brand concept. However, the slogan that can be remembered by consumers is wisdom, not money!

Second, focus on delivery

The information is simple and strives for the advantage of relative attention. In short, focusing on delivery. Focused delivery can focus on a specific area, such as the building materials market, or focus on a high-potential medium, focus resources on effective media, focus on a certain time period, and not focus on other time periods. To vote for a time period. This will not only identify potential customers, but also save on advertising expenses.

Third, to achieve a rational and controllable risk of advertising

Aluminum alloy doors and windows enterprises to invest in advertising is also an investment, rational investment. Aluminium alloy doors and windows enterprises should do more to control the risks, clearly foreseeable benefits, and want to use what methods and means to assess and test. For example, a well-known aluminum alloy door and window brand in the industry has done a local newspaper advertisement with the largest authority and largest circulation. However, the store staff did not make an advertisement effect evaluation form for the customer who came to the store, or did not teach the store guide to insert some intelligible text in the sales story to support this advertising campaign. Therefore, the dealer used a slang term to describe: tens of thousands of dollars was so lost! From this, we can see that the aluminum alloy doors and windows companies have lost their due significance.

Aluminum alloy doors and windows corporate advertising can be customized

First, tailor the advertising style to regional differences. Consumers in different regions have different preferences for advertising because of differences in their economy, living, and culture. In regions with higher overall living standards, consumers may like fashion, splendid, and story-based advertisements to make them feel connotative and have spiritual ideas; in areas where the overall standard of living is still relatively low, they may prefer to be more straightforward. Ads, which directly describe the features and benefits of products, will be more attractive to them.

Second, tailoring advertising channels for crowd-based differences. The current consumer market is not only young people. Children, the elderly, and the disabled have gradually become independent consumer groups. They have their own consumption habits and preferences. In addition to designing different types of advertisements, aluminum alloy doors and windows enterprises should also consider the distribution channels of advertisements: young people tend to obtain information from the Internet after 80s and 90s, and TV advertisements have an inherent “attraction” for children. Cool animations and magical elements will become their appeal points; the elderly will be more likely to choose building advertisements, roadside advertising, newspapers, magazines and so on.

Third, customize the advertising theme for festival differences. Nowadays, “festival marketing” has become a magic weapon for all businesses. The sales performance of Taobao’s 2014 sales of RMB 1,157.1 billion is the most vivid use of this method. The same is true for movie schedules.

During the holiday season, there are not only several times the customer traffic in the past, but also the best time to add cultural value to the brand. If aluminum alloy doors and windows enterprises can launch different themed advertisements during the Dragon Boat Festival, Mid-Autumn Festival, National Day, Spring Festival and other different festivals, I believe consumers will raise a warmth in the future when they mention this brand.

Aluminium alloy doors and windows enterprises take the customized road, and there are many factors that constrain the company. The development and expansion of enterprises still need to eliminate many factors. However, in the face of the wave of customization, enterprises can still customize advertising. This is not a "pace for delay", but a sustainable and powerful force, and it is also a powerful guarantee for realizing product customization.

Advertising is part of the brand's promotion, but how to make the advertisement truly colorful is not an easy task. Often, many advertisements fail for some reason. The reasons for advertising failures are complex. According to the US advertising market survey, 36% of advertising was wasted due to advertisers’ misconceptions and thoughts on the market; 31% was due to the failure of advertising agencies' creative ideas; and 83% was due to advertising. The selection of the media may be wrong, with 31% of the "creative" portion not being underestimated.

What kind of advertisement is attractive?

1, the layout is simple and generous

The basic principles that all advertisements must follow in the most basic layout composition are simple and generous. Advertising also has the distinction of “high-ranking rich” and “dwarf poor”. Most failed advertisements are basically classified as “dwarf poor” because of the complex and complicated layout. What kind of disorder is complicated? Changing colors, changing elements, and chaos for requests are all typical clutters, but simple and generous is to achieve centralized appeal, proper elements, and reasonable coloration, and express the most expressive expressions.

2, consistent with the content of the user's attention

“When people start their own business, good things come naturally”, “China Mobile, communication starts from the heart”, “being a woman is good”, “everything is under control”, and so on, and such a copy has a common characteristic: highlight the center . With limited space for mobile advertising, it is relatively easy to highlight the center within a short space. If the overall layout is improperly collocated, it can easily cause distractions.

3, image text to be properly matched

It is generally considered that the slogan is the most easy to remember in the range of 8-12 characters. We all know that the picture is much stronger than the power of the language, about 16 times. This is what everybody says: a picture is worth thousands of words. For this reason, it is particularly important for mobile advertising to match graphic and text within a limited space. Picture and text are immediately added points, not only with improper points, but also may cause wide appeal "down" down, effective graphics and collocation, like a finishing touch.

4, the meaning is easy to understand

Implied expressions are particularly important in advertising. Some brands often do not express the brand's appeal directly, but show it around the curve through stories or plots, but they can't get around too much. With the performance ability of "righteous impliedness", the alleged audience can "unconsciously see the Ming calendar."

All in all, the general principle of aluminum alloy doors and windows enterprises advertising is: simple information, creative, effect monitoring. For aluminum alloy doors and windows enterprises, in order to establish a good brand of aluminum alloy doors and windows in the fierce competition, on the basis of limited promotion funds, do a good job of advertising and marketing, you must do the above work in order to achieve the goal of maximizing the promotion . For merchants, the premise of doing a good job of advertising must be based on the word “truth, truth, and degree”. The global aluminum alloy door and window network believes that “real” means respecting the objective, respecting science, and focusing on the characteristics of products and services. Accurately locate and develop advertising ideas, so that they are appropriate and in place; “True” means that the content is true, the picture is true, and the recommendation of the image spokesperson is true; advertising creativity cannot be arbitrary and cannot be pieced together; “degree” means strict adherence to “advertising” Law, without saying anything, avoiding fake, big, and empty, advertizing advertisments that sound beautiful but not floating. The design of the advertising screen is beautiful and not artificial.

It takes a period of time for companies to advertise to see the effect. It's not because they did advertising today. It may have an effect on a Monday, but it cannot rely on a month or two of bombardment. How much has been achieved, and there is no memory of achievement without repetition. Your ads will be seen again and again by others. They will remember you. Many times users don't buy this product because they think it's good, but they remember that there is such a product. When your brand advertising is done, consumption is familiar with your product, and when consumers need it, they naturally think of your product the first time. Then our advertising is really achieving our desired results.