For the entire building materials industry, it is relatively low, starting with the price increase of raw materials, followed by the central bank to raise interest rates, soaring oil prices, real estate regulation, etc., a series of pressures come along, under constant pressure and pressure, building materials Sanitary enterprises have been through for half a year. In a blink of an eye, Jin Jiu Yin Shi is no longer far away. What are the opinions of the industry in the first half of the year? What are the expectations for the situation in the second half of the year? We interviewed and selected some opinions of some people in the industry and shared with the netizens. Vice president of China building sanitary ceramics Association: the first five months of normal growth in China's economy is facing a very uncertain year, many companies feel that these two months of intensive research associations, international economy, including China economy Whether it will double bottom, how does real estate regulation affect the industry, and how international trade disputes affect us. According to the current situation, the development from January to May is still normal. The first five months of the country The output of ceramic tiles has reached 2.7 billion square meters, an increase of 23.5% over the same period of last year. The first five months of sanitary ceramics increased by 10% compared with the same period of last year, reaching 54 million square meters. This year, we proposed anti-dumping to China. It is unique in the world. From January to May, exports reached 309 million square meters, an increase of 35.13% over last year, because the base of the first five months of last year was compared. Our amounted to $ 1.3 billion, an increase of 35%, sanitary ceramics export 20 million, an increase of 14.9%, the amount increased by 9.3% Foshan Ceramic Industry Association Secretary-General: growth in the first half of the second half Paul eight development built uncertain The ceramic sanitary ware industry maintained steady growth in the first half of the year, but the development in the second half of the year was not clear. Although the housing control policy was introduced, but in the second half of the year, such as some cities in Hangzhou, there is still a hot house buying house to buy a house. In addition, in the next three In the past five years, the vision of real estate prices has been greatly reduced. It is unrealistic for real estate to be at least a decade after the final bubble burst. Therefore, although the development of ceramics and sanitary ware in the second half of the year is an arduous network super girl, how to develop it is still very Difficult to say. Xie Yuerong, Managing Director of Wrigley Sanitary Ware: The market is relatively weak in the first half of the year. Some people in the industry in the second half of the year said that the market in the first half of this year is relatively cold, and it is indeed the case. The market performance ratio in May and June is March is much weaker. In general, the first half of the year is still relatively weak. In the second half we still According to the original plans and goals go, but the same basic plan to work harder in marketing, mainly from two aspects of the marketing task: first, to strengthen outlets; Second, strengthen the construction of the Channel. Mona Lisa: In the second half of the year, the company will be cautious and will start from the beginning of May this year. The whole economy may be affected by some national policies or the world's big environment, not only the ceramic industry, but also the various industries. All industries have been relatively affected. It is particularly obvious that after entering July, the entire ceramic industry is in a relatively sluggish state. For the whole second half of the year, the overall situation is definitely not as good as the first half of the year. How is it good, as a company, always have to survive, how to spend it, how to be invincible? I still feel that it is a matter of opinion, how to deal with difficulties, how to solve, I think this is a must Thinking, this is my own, my colleagues need to face it calmly, the only way to survive the crisis, I believe in any difficulties As long as the human mind and the mentality is right, I do not think is a big problem. Oshenno Ceramics: The grim situation in the mid-to-high-end market in the second half of the year will gradually highlight the need to be cautious. The market changes since May are still relatively large, which is related to China's international macro situation. As market demand decreases, product sales immediately decline. Why are low-end and mid-range products more obvious and relatively early? Because its channels are relatively narrow, the area is relatively small, and the medium and low-end capacity growth is very fast. The supply here is increasing rapidly, but the channels for export cannot be rapidly expanded, and the development of new channels will take time. So at this time, once the terminal changes a little, it will react immediately. Some people have commented that the current market situation is even more severe than in 2008, only because the channels in the middle and high-end market are relatively wide, the channels are more, the east is not brighter in the west, and the capacity expansion in the mid-to-high-end market is not so large, and the supply is relatively stable. Therefore, the impact on the market crisis is relatively slow. It is estimated that the grim situation in the mid-to-high-end market in the second half of the year will gradually become prominent. This time, everyone should be more cautious, because in 2008 the financial tsunami came to the country to give the economy a "strong heart", increased the preferential policies for real estate investment, and encouraged everyone to buy a house, but now the policy is just the opposite, is to limit everyone to buy a house. Moreover, this policy is not a short-term, phased, but as a long-term policy, there is a strong "real estate business does not surrender will never give up" momentum, which will have a great impact on the ceramic industry. (Excerpted from the chairman of Ou Shennuo Ceramics, Bao Jiejun, Sohu blog, Jin Yitao: The development of the bubble in the first half of the year has stimulated the development of the second half of the year. In fact, this year is almost the same as last year. In the first half of this year, there were actually many virtual factors. In the financial crisis of 2008, the market rebounded sharply last year. In 2009, the house price and sales volume were the highest in the past years. The house sales were relatively high, and the house price growth was very fast. Everyone expected this year to be the best year to sell. In 2008 and 2009, many manufacturers adopted a conservative marketing strategy. This year is an open marketing strategy, so the store construction speed must be accelerated, and the stocking volume is also increased. Many people say that the first half of the year is too busy, actually In the first half of the year, inventory transfer. After entering May, especially during the gold sales period, the market dropped sharply. In March and April, the goods ran to all parts of the country. They did not reach consumers. In May, they were digesting inventories, so the first half of the year It’s not as good as we think, it’s just the illusion of stock transfer. The whole half of the year should be good, the key is the same as the first half. The sales curve should be similar to the first half of the year, and the second half will be very prosperous, but even if it is very "mong" it should not exceed 3 months. Hongyu Rui, deputy general manager of Hongyu Ceramics: the rigid demand for the development of the V-type housing market does not decrease after the housing market decline The rebound of the V-type development process will inevitably lead to overheating of the economy. The impact of the housing control policy on the ceramics industry will not be too good. The second half will be a peak season, and rigid demand will definitely exist. Ou Jiarui also stressed that the company is not the same. The feeling of the market is different. The key to the development in the second half of the year depends on how the company prepares for it. Faenza sanitary ware: The growth momentum in the second half of the year is very good in the first half of the year, which is better than we expected. The country’s regulation of real estate in early April has not shown signs of loosening. The state’s policy on real estate regulation and control will still persist, so it will resolutely curb the continuous growth of housing prices in some cities and objectively curb consumer demand. Some rigid demands are always released, although there will be delays in time. The housing market is fluctuating. Suppliers of building materials is affected, but the impact is not so great the whole second half should have a very good growth over last year, but the growth rate smaller than the first half. Constant clean bathroom in the first half of the development of the whole industry we are Some people know Sogou, and our predictions are often made under many uncertain factors. China's promotion of urbanization has a large base for urbanization. In the second aspect, the development of our entire industry is still insufficient. Including the concentration of the industry is not sufficient, so I think the whole industry must have a major premise of development. Of course, there are some uncontrollable risks. The development of real estate is not necessarily a consistent relationship with the development of the sanitary industry, but it is very To a large extent, it determines the development of the whole industry, which can be said to be a guide. However, I think from the experience of industry development, especially from the experience of 2008, I think there is a phenomenon in the overall development, and some foundations are good. For a benign enterprise, it may not be a crisis, it should be an opportunity for development, and the pressure on the industry should be This is more obvious than the first half. Of course, we also need to look at the development trend of the subsequent real estate industry, as well as the measures of the industry itself. Oulusha Sanitary Ware: Continue to work hard to implement the five major plans from the second half of the year. Compared with some first-line brands, there is still a certain gap between them. However, our goal is to be a self-owned brand and continue to be the first brand in the world. Working hard, we will build the brand step by step. The five major plans will be implemented from the second half of this year. First, all of our products must have a big improvement in quality, standards, and quality, making our products more practical, safe, convenient, and tailored to customer needs. Second, we must implement capacity expansion plans. Without increasing the plant and land, we have doubled our production capacity by introducing advanced production methods and management methods through the transformation of the process. In the following year, we are building new production houses and doubling the production capacity. By 2015, we will have a production value of 1.5 billion. Yashigaofu: The high-end market has not been affected by the fluctuation of the property market. The development of various enterprises has different positioning, so the whole environment in the first half of the year has little impact on us. In addition, the high-end people's lifestyle will be in line with their own economic situation, so the market actually has little effect on the sales of high-end brands.
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