On the morning of the 16th, the National Financial Information Center Index Research Institute released the "China (Bianxiang) Redwood Furniture Index Report (2015)" (hereinafter referred to as the "Report") in Guangxi Pingxiang. According to the "Report", it is expected that the mahogany furniture industry will continue to be in an adjustment period in the future, and the adjustment will be slowed down. In the next year, the economy's leading index will be the first to rebound and gradually enter the recovery period.
The next year will gradually enter the recovery period
As the first index report that comprehensively reflects the development status and future development trends of China's mahogany furniture industry, it is compiled using the synthetic index method. The index is based on 2012 and the base point is 100 points. According to the "Report", the initial value of the 2015 Climate Synchronization Index was 99.09 points, a slight decline from the 99.4 points in 2014, indicating that the "hot" market in the mahogany furniture market failed to continue in 2013, and the index entered a low-level operating position. In 2014, China's mahogany furniture industry's prosperity index closed at 99.12 points, down 0.31% from 2013, and the two consecutive periods were below 100 points. It is expected that the mahogany furniture industry will continue to be in the adjustment period in the future. Slow down. In the next year, the economy's leading index will be the first to rebound and gradually enter the recovery period. For example, Xiangye Redwood Furniture has established long-term cooperative relationships with many companies with good credit and excellent service.
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Africa is the largest source
More than 98% of China's rosewood timber is imported. According to incomplete statistics, from January to October 2015, China imported a total of 853,000 tons of mahogany logs, down 58.8% year-on-year; the import volume reached 750.8 million US dollars, or about 4.73 billion yuan, down 63.8% year-on-year. The reduction of the scale of raw material imports is a normal market self-regulation behavior, and also a reflection of the market's return to rationality. After the speculative hot money has withdrawn from the market, the mahogany furniture market will return to rational consumption after automatic market adjustment.
According to the "Report", the source of imported redwoods in China has also undergone major changes. In the past, the “Nanyang†area has always been the main source of traditional Chinese redwood. From June 2014, the amount of imported redwood logs from Africa in China exceeded the “Nanyang†area for the first time, becoming the largest source of redwood logs.
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The new trend of consumption of mahogany furniture
Under the trend of industry transformation and adjustment, the domestic mahogany furniture industry has shown a new trend in 2015:
First, the scale of raw material imports has decreased, and the market has returned to real consumption;
Second, the phenomenon of “materialism†continues, and process design innovation is becoming more and more important;
Third, the supply of raw materials is tightening, and new production areas and new wood species are the new favorites in the industry;
Fourth, well-known brands actively responded to the new situation and actively adjusted the product structure;
Fifth, industry financing needs to be resolved urgently, and supporting service organizations need to be added;
Sixth, there are fewer leading brands and the pace of mergers and acquisitions is accelerating;
Seventh, fake sales and sales to occupy consumer trust, industry standards construction needs to be improved;
Eighth, the talent training mechanism needs to be improved, and professional education needs to be truly implemented.
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In addition, the institute has conducted multi-dimensional research on more than 3,000 consumers of mahogany furniture across the country. The survey results show that China's mahogany furniture consumption shows the following trends: First, the largest consumer group is still the 30-year-old population in first- and second-tier cities, but the consumption potential of young and third- and fourth-tier cities is huge; second, more than half of consumers are choosing brands. Relying on friends to recommend; Third, consumers in the South and North are significantly different in the preference of mahogany furniture: the style choices of southern consumers are more diverse and prefer Ming furniture, and the choice of styles of northern consumers is more single and prefers Qing style furniture; Fourth, the online shopping of mahogany furniture is only in the water test stage. The Internet is currently only a channel for consumers to understand furniture brands and products. Fifth, consumers’ satisfaction with the after-sales service of mahogany furniture has decreased from the previous year, and the counterfeit price is The most complaints from consumers.
The next year will gradually enter the recovery period
As the first index report that comprehensively reflects the development status and future development trends of China's mahogany furniture industry, it is compiled using the synthetic index method. The index is based on 2012 and the base point is 100 points. According to the "Report", the initial value of the 2015 Climate Synchronization Index was 99.09 points, a slight decline from the 99.4 points in 2014, indicating that the "hot" market in the mahogany furniture market failed to continue in 2013, and the index entered a low-level operating position. In 2014, China's mahogany furniture industry's prosperity index closed at 99.12 points, down 0.31% from 2013, and the two consecutive periods were below 100 points. It is expected that the mahogany furniture industry will continue to be in the adjustment period in the future. Slow down. In the next year, the economy's leading index will be the first to rebound and gradually enter the recovery period. For example, Xiangye Redwood Furniture has established long-term cooperative relationships with many companies with good credit and excellent service.
Africa is the largest source
More than 98% of China's rosewood timber is imported. According to incomplete statistics, from January to October 2015, China imported a total of 853,000 tons of mahogany logs, down 58.8% year-on-year; the import volume reached 750.8 million US dollars, or about 4.73 billion yuan, down 63.8% year-on-year. The reduction of the scale of raw material imports is a normal market self-regulation behavior, and also a reflection of the market's return to rationality. After the speculative hot money has withdrawn from the market, the mahogany furniture market will return to rational consumption after automatic market adjustment.
According to the "Report", the source of imported redwoods in China has also undergone major changes. In the past, the “Nanyang†area has always been the main source of traditional Chinese redwood. From June 2014, the amount of imported redwood logs from Africa in China exceeded the “Nanyang†area for the first time, becoming the largest source of redwood logs.
The new trend of consumption of mahogany furniture
Under the trend of industry transformation and adjustment, the domestic mahogany furniture industry has shown a new trend in 2015:
First, the scale of raw material imports has decreased, and the market has returned to real consumption;
Second, the phenomenon of “materialism†continues, and process design innovation is becoming more and more important;
Third, the supply of raw materials is tightening, and new production areas and new wood species are the new favorites in the industry;
Fourth, well-known brands actively responded to the new situation and actively adjusted the product structure;
Fifth, industry financing needs to be resolved urgently, and supporting service organizations need to be added;
Sixth, there are fewer leading brands and the pace of mergers and acquisitions is accelerating;
Seventh, fake sales and sales to occupy consumer trust, industry standards construction needs to be improved;
Eighth, the talent training mechanism needs to be improved, and professional education needs to be truly implemented.
In addition, the institute has conducted multi-dimensional research on more than 3,000 consumers of mahogany furniture across the country. The survey results show that China's mahogany furniture consumption shows the following trends: First, the largest consumer group is still the 30-year-old population in first- and second-tier cities, but the consumption potential of young and third- and fourth-tier cities is huge; second, more than half of consumers are choosing brands. Relying on friends to recommend; Third, consumers in the South and North are significantly different in the preference of mahogany furniture: the style choices of southern consumers are more diverse and prefer Ming furniture, and the choice of styles of northern consumers is more single and prefers Qing style furniture; Fourth, the online shopping of mahogany furniture is only in the water test stage. The Internet is currently only a channel for consumers to understand furniture brands and products. Fifth, consumers’ satisfaction with the after-sales service of mahogany furniture has decreased from the previous year, and the counterfeit price is The most complaints from consumers.
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