In the early winter of Qingdao, there were fewer defects and more cold. However, next to the Hisense R&D Center at No. 11 Jiangxi Road, Qingdao, there is a two-storey villa that is very lively and there are a lot of tourists coming from all directions.
Here is the Hisense Digital Multimedia Technology Lab - Digital Home Experience. The museum has set up six systems of network home appliances, multimedia life, security control, smart butler, home environmental protection and health center. The reporter went into the Hisense Digital Home Experience Hall and experienced the comfort and convenience brought by the digital home. Walking into the experience center, it seems to be in a magical digital home.
Walk into the "digital home" in the lab
Under the guidance of the interpreter, after passing through a gate equipped with a fingerprint verification system, the reporter came to the living room. In the large living room on the first floor of the small villa, the reporter saw a 60-inch plasma TV showing the scene we just entered. .
The commentator told reporters that this is just one of the functions of Hisense’s digital home system. Hisense has established a versatile media center based on IGRS, which enables the interaction of information and services inside and outside the digital home, connecting TVs, air conditioners, refrigerators, security alarm systems, and mobile phones. The image information we just entered was collected by the probe at the door and then displayed on the TV screen through the multi-function set-top box.
“Of course, if you are not at home, you can send the image of a stranger directly to your mobile phone or notify the community security to make your home safer.†The commentator proudly said that this digital home experience at Hisense In the pavilion, the network kitchen has full functions, smart fitness and fun, and the home is healthy and comfortable... Everywhere is intelligent, letting people feel that innovation is life.
The Digital Home Experience Hall is an important experimental site for the development and application of the multimedia technology of the National Key Laboratory. As the first batch of state key laboratories approved by the Ministry of Science and Technology in 2007, the State Key Laboratory of Digital Multimedia Technology has adhered to the basic policy of “open, mobile, joint, and competition†of national key laboratories for many years, and accelerated the implementation of multimedia computing technology. Digital video processing technology and multimedia chip design, multimedia network technology and high-definition multimedia display terminal technology research, establish a platform for forward-looking, key and common technology research and development in China's digital multimedia field, and build an industry-leading technology research and development national team To provide technical and talent support for the healthy development of China's digital multimedia industry; to provide a basis for breaking the international technology and standard monopoly and formulating China's multimedia technology standards through the research and development of industrial frontier technologies; and constantly improving the new mechanism for the effective combination of production, education and research, for the country Contribute to the construction of the innovation system.
Innovative thinking brings innovation
As early as 4 years ago, Hisense Innovation Club spent several months making a detailed report. The conclusion of this report is that people watching TV are getting older, less and less, and more and more picking; more than 65% of young people are no longer watching TV; the results of a US company show that – in the future In the middle of the year, abandoning TV may become the trend of the times...
“Can the TV really die?†As an old TV player who has been infiltrated in the home appliance industry for 30 years, Zhou Houjian, chairman of Hisense Group, said, “This question sounds frustrating; but I believe that if this formulation is made by IT It’s really frustrating for manufacturers, communications companies or Internet companies to make it clear."
So, at Hisense, the idea of ​​developing a personal smart TV reached an internal consensus. Hisense quickly assembled the R&D backbones of several companies within the group and built "system software," "cloud computing," "Internet applications," The technical professional team with artificial intelligence, industrial design and operation service has formed the overall design and development of Hisense Electric, the operation support platform and application mall development of Hisense Media Network, the development of software operating system of Hisense Communications and Hisense. The cross-industry collaborative development model of multi-screen interactive development of broadband multimedia companies finally completed the development of personal smart TV in a short period of time. In a sense, this unconventional development model is a revolution of Hisense and a successful case of seamless links and coordinated operations of related companies within Hisense Group. It fully reflects the technological platform accumulated by Hisense for many years. The advantage of the chain.
Innovative thinking brings innovation. Hisense has become the first and only company in the field of digital multimedia technology to establish a national key laboratory in the field of electronic information technology.
Digital multimedia technology, a familiar and unfamiliar name.
With the independent intellectual property rights of digital multimedia technology, it has become the independent brand of the Chinese nation and has become the mission of China's national industrial development. This mission is duty-bound to fall on Hisense. To this end, Hisense Digital Multimedia Technology Key Laboratory is responsible for the research and development of Hisense's core technology and front-end technology, the development of new products and industrial upgrading, and the important task of product structure adjustment.
On August 16, 2011, Hisense released the world's first personal smart TV in Beijing. This is Hisense's revolutionary product. This "I'TV" is not only an intelligent personal TV, but also a tablet computer, a personal entertainment terminal, and a personal mobile office partner. It will have an epoch-making significance for our TV and multimedia industry.
The birth of this product is the first achievement of Hisense's intelligent strategy. Hisense is the first to look forward to years of multi-screen interaction, triple play, and put it into reality. As the world's first mobile-based personal smart TV, it will not only redefine TV, but also a watershed in the era of “pan-TVâ€.
Today, Hisense Digital Multimedia Technology Lab has played an active role in directly promoting the improvement and maturity of China's independent intellectual property rights standards such as AVS and IGRS, and promoting the industrialization of multimedia technology. In a research report of the Intellectual Property Center of the Ministry of Industry and Information Technology, Hisense's most important digital audio and video technology research and development strength in the field of digital multimedia technology ranks first among domestic enterprises.
Core technology to achieve key breakthroughs
Home appliance informationization and product intelligence have become the mainstream of industrial development. How to achieve key breakthroughs in core technologies and improve China's digital multimedia technology level and industry energy level?
Markets and money cannot be exchanged for core technologies. Only independent innovation can make Chinese companies truly strong. Liu Qingjiang, the State Key Laboratory of Hisense Digital Multimedia Technology, told reporters that to form independent intellectual property rights and truly possess core competitiveness, it is the only way for Chinese enterprises, especially national enterprises, to survive for a long time, but in today's impetuous market environment This is also a realm that many domestic companies can hardly achieve, and Hisense did it.
Digital multimedia technology is the core technology in the field of electronic information. Liu Qingjiang said that the Hisense Digital Multimedia Technology Key Laboratory is the sustainable and healthy development of China's digital multimedia industry in the research and development of digital multimedia computing, digital video processing and multimedia chips, network multimedia technology, high-definition multimedia display technology and terminal industry. Made a great contribution.
The numbers are the most convincing. Since its approval, the State Key Laboratory of Hisense Digital Multimedia Technology has undertaken 12 national-level projects, 1 provincial-level project, applied for 290 invention patents, and obtained 6 provincial and municipal science and technology awards, applying advanced technology to products. Successfully cultivated a new industry with leading role. With the key of LED liquid crystal module and intelligent human-computer interaction technology, the first LCD module production line in China was built, and the flat-panel TV industry with self-made modules was cultivated. The first technology in China was developed with the key technologies of laser light source and optical module. The ultra-short-focus laser cinema TV with completely independent intellectual property rights has opened up a new era of domestic screenless TV industry; with the core technology of 3D medical image reconstruction and display technology, the "Hisense Gemini Medical Image Reconstruction and Surgery Simulation System" has been successfully developed. Medical electronic equipment industry.
Intelligent strategy to enhance core competitiveness
In the face of opportunities and challenges, Hisense’s intelligent strategy has been implemented for three years. The core of intelligence is to deeply experience customer needs and gain insight into customer needs that have been generated but not yet raised.
From "Intelligent Year of the Year 2011" to 2014, Hisense has made efforts to create three major technologies and platforms from the talent structure, group decision-making level to technological change: First, the independent operating system (Hi-OS) and ANDROID operating system In-depth development capabilities, the second is Hisense's intelligent "cloud" service platform (Hi-Cloud), and the third is Hi-Connect.
Technological innovation breakthrough is winning Hisense's new corporate competitiveness: flat-panel TVs have been the market leader for many years; Hisense's intelligent transportation products have won the bid for Beijing and Qingdao Olympic projects; the first LCD module production line in the color TV industry has been put into operation in Hisense. More than ten national-level scientific research projects such as 863 and 973 are implemented in Hisense every year. So far, Hisense has applied for more than 2,400 patents and has achieved an average of two patents per day. In the framework of the enterprise competitiveness index, technological innovation capability has triggered a butterfly effect. Hisense is ranked first in the top 500 rankings of China's large enterprises for three consecutive years by virtue of its outstanding ability in technological innovation.
Hisense's self-developed TV operating system research results are open to peers in the industry, contributing to the establishment of China's independent TV operating system and related standards.
"Talent is the foundation, technology is the root, innovation is the soul" is Hisense's technical concept, and the technology incubation industry is the characteristic of Hisense's innovative technology.
The basis of technological innovation is the gathering and cultivation of talents. Over the years, the State Key Laboratory of Digital Multimedia Technology has adhered to the "people-oriented" business purpose. The human resources development mechanism of “seeking people, employing people, educating people, recruiting people, and retaining people†has been established, and the culture of “respecting people, leaving business, and keeping people in the atmosphere†has been perfected, and a good human resource development and management system has been formed. . Dr. Li Yangyang, a researcher in Canada who is mainly engaged in research and development of the Internet of Things, took the initiative to join Hisense, and the establishment of the Network Basic Research Institute of Hisense Digital Multimedia Technology National Key Laboratory provided him with a place to develop smart homes.
Liu Qingjiang revealed that the first phase of the laboratory's R&D team will consist of more than 100 fixed and guest researchers, including several foreign researchers. According to Hisense's plan, with the increasing proportion of cutting-edge experts, the laboratory will certainly assume the sacred mission of the national team of multimedia technology research and development, and play an increasingly important role in industrial technology progress.
Time flies, time is like a song. For many years, the State Key Laboratory of Hisense Digital Multimedia Technology has always regarded technology as the lifeblood of enterprises. In the steady management and unobtrusive corporate culture, the next step is to create a brilliant future.
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