Now is the season for decoration. When people feel anxious to find a home improvement company that suits them, another fresh saying emerges: “The fourth generation of home improvementâ€, which sounds confusing at first Become the focus of industry debate. Some people say that the experience-based overall design is an advantage of the fourth-generation home improvement, which can make consumers' homes truly achieve tailored results. Others say that the fourth-generation lecture is nothing more than a gimmick. Many companies have experience centers. Design is nothing but trying to sell more.
In this regard, Beijing Building Decoration Association President Jia Zhongchi said that the fundamental characteristics of the fourth generation of home improvement is the overall design of the decoration and furniture products, and its promotion will end the prevalence of "piece-style home improvement."
At present, the road guerrillas are still galloping, small home improvement companies are quietly growing up, and mainstream home improvement companies are playing an integrated card. In the so-called three-generation co-existing home improvement market, what is the fourth generation of home improvement to attract consumers? Is it possible to set a new benchmark for the home improvement industry with uneven design levels and still confusing construction management? Recently, people in the industry conducted an in-depth discussion on the fourth generation of home improvement.
"Three generations" of home improvement co-exist, home improvement consumer headaches for guerrillas, although not very reliable, but sometimes work is also good, some decorative company's design did not see where the good, the construction is still a mess, might as well find a good Designers add a good team, that is, they are particularly tired to worry about - This is a man with many renovation experience advice.
The reason why consumers are particularly annoyed when choosing a decoration is precisely because the above situation has led to a gambling choice of the company's mentality, to find a guerrilla or a regular army, and there are always situations that lead people to their own future home. The decoration results lack confidence. The industry analysts analyzed the reasons for this. The guerrillas in the 1980s belonged to the first generation of home improvement. The poor credibility was a common phenomenon; the small decoration companies that provided light industrial accessories in the 1990s belonged to the second generation of home improvement, and the design and construction level was far worse than that. Large-scale home improvement enterprises; The main home material purchasing integrated home model belongs to the third generation of home improvement, although there is also a regular patchwork design and patchwork materials. Therefore, the three generations of home improvement still coexist in different audience groups. This situation also shows that the level of design and construction of regular home improvement companies is not sufficient for satisfying consumers. It does not have absolute appeal, or even absolute integrity. Therefore, Consumers often have a feeling of daunting decoration, because no matter who they choose, they may both worry about it and worry about it.
1+N Overall Design Ends "Patchwork Home Improvement"
Renovation, everyone wants to have their own characteristics, and shaping their own lifestyle is the greatest hope for people. Therefore, home improvement should be a systematic project that integrates reasonable overall design, perfect construction, and suitable furniture decorations. If a certain amount of decoration is put into use, the above-mentioned links are perfectly linked, and finally the package is suitable for family members, which is undoubtedly the most ideal. Home improvement experience. This is a "patchwork" home improvement that cannot be achieved by the prevailing design and construction disjointness, the mismatch between space and furniture, and the mismatch between materials and atmosphere. According to Chen Wei, general manager of Bolloni’s national outfit who strongly advocates the fourth generation of home improvement, the experience-based overall home improvement is to push home improvement to another level. On the one hand, the patchwork decoration is finished, and on the other hand, each family feels tailored decoration. The perfect effect.
According to reports, to achieve a complete home improvement, you need a new 1 + N design theory as a support, the so-called 1 + N is, a chief designer to bring N special designers together to provide consumers with home improvement overall service. From the beginning to communicate with customers to the completion of the final home, making home decoration space design, furniture design and product design throughout. That is to say, the entire space atmosphere, product texture, color tone, and detail elements involved in the consumer's home are highly uniform in style, and the home furnishing design and furniture design as well as the faults of later accessories are minimized.
Home decoration designers and furniture product designers participate in the design, so that each home is "custom"
The overall design not only covers the design, but also includes the customized design and production of furniture and other home products, so that the home improvement process is seamless. This requires companies that provide home improvement services not only to have a high level of professional designers, but also to have strong production capabilities as a basis. Ouyang Changtao, a senior interior designer, said that this model ultimately pursues a complete and harmonious home improvement effect and allows consumers to be more at ease. Before the renovation, the consumer's heart is blurred for the future home. In the different styles of the model room, they can roughly imagine the appearance of the family, and based on this visual experience, and the designer, in contrast to the preferences and living habits of their family members. All-round communication, for the home tailor-made overall design program, on this basis, materials, furniture, decoration together consider, and be able to customize the production of furniture according to their own needs, which undoubtedly makes the entire home decoration coherent and smooth.
At the same time, the overall design and tailored to ensure that the final home is what consumers really want. Chen Wei, General Manager of Boloni’s National Assembly, cited several details, such as the kitchen. Each person has different requirements for the functional and entertainment of the kitchen. This determines the configuration in the kitchen is not the same. A family of three or a family of more than one family. In the kitchen, the space they store in the kitchen, the space they operate, the space they cook, and the space for the dishes are different. For a kitchen where cooking is often done, there may be more storage functions, such as pull-out cabinets, cutlery trays, which make the kitchen a cyclical operating space. For an entertaining kitchen, it should be an open one, the center of family life and communication, and it may have a lot of fun accessories, such as putting the TV in the kitchen and the computer will have internet access. There will be background music and so on.
In summary, each home to everyone has different requirements for space, furniture, and details of life. Only when home-improvement designers work with product designers can they truly achieve overall design. Ultimately, the consumer's home life needs can be more accurately achieved.
Industry voice fourth-generation home improvement to enhance the overall design of home Jia Jianzhong, president of the Beijing Building Decoration Association: The fourth generation of home improvement ended the home improvement era "The emergence of the fourth generation of home improvement is an important trend, marking the maturity of a home improvement business. The significance is to put an end to the patchwork design that existed in the previous three generations of home improvement models, and to have significance in the development of related industries such as homes, furniture, kitchen utensils, and artwork.â€
Li Yujie, Secretary General of the Beijing Decoration Association Home Improvement Committee: The fourth generation of home improvement needs strong hardware and software support. “The fourth generation of home improvement requires high hardware conditions, requires strong design capabilities, and requires advanced advanced manufacturing processes. The ability to experience an overall home improvement is more important because the pre-decoration and the late-stage matching are in line with the overall design, which was difficult to accomplish with previous integration of several materials and furniture brand-style decoration.â€
Zhang Shiliang, director of the Beijing Building Decoration Association Training Center: The quality of the fourth generation of home improvement workers should be the most advanced: “The first generation of home improvement, the second generation, and the fourth generation, and the drawings must be beautiful to implement Construction. From the perspective of the fourth generation of home improvement, two aspects should form a breakthrough. First of all, the quality of workers should be leading in this industry. In addition, it should lead in the formulation of industry standards."
Fan Xiaochong, Deputy General Manager of Sunshine 100 Group: The home furnishing process needs seamless docking. “At present, there are more home improvement products or brands stacked, and there is a lack of connection from decoration to furniture product design and manufacturing. The fourth generation overall home improvement is a good model and helps. In order to improve the quality of the entire space, from the perspective of development, from the design to the process to the construction, to the final product support, we can truly realize the personalization of the home by standardizing different combinations and large-scale customization.â€
Senior Interior Designer Ouyang Changtao: The fourth generation of home improvement puts forward a higher requirement of “comprehensive design†for designers. “The designer’s job is not only looking for design elements and materials, but also how to put all the functions and The product integration is more perfect.The fourth-generation home improvement is actually an integrated design platform for the whole, short-term, short-distance communication and guidance of the owners, to find what he needs.In addition, the designer should also increase the production of various products and processes Understand that only if the overall architecture and product details are achieved can we call it an overall home solution."
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