In this age of information explosion, blunt advertising has long been inconsistent with most people's scrutiny styles, and the value of traditional advertising has plummeted. Thus, we can see such a phenomenon: Many companies use their favorite entertainment marketing models to launch their new products, and even many companies attract the attention of consumers with vulgar gossip content. However, at the moment when companies are embarking on an entertaining marketing layout, can they see the pitfalls of vulgar marketing and get out of it, can they establish a positive brand image for themselves, instead of a vulgar content representative?
The original intention of entertainment marketing is shifting. We can see that in the booming marketing of major brand drums, the brand harvest only spreads dividends and expands the popularity. However, the social responsibility of the brand and the consequences of the promotion are obviously not taken into consideration. Too much, the highest mission of marketing after brand personality is to serve consumers, serve the society, and assume certain social responsibilities instead of making the brand become profitable and vulgar communicator.
The brand represents the culture of a company and is also the facade of the company. If there is no positive brand, then what about the healthy and steady development? As other companies, the plate company must take up this social responsibility, within the scope of moral public opinion. For entertainment marketing, not for the sake of a moment's profit to disregard its own bottom line.
In the future, perhaps the social responsibility will become the next competition for the plate brand, different values, to achieve a different brand and extraordinary business. Because overly entertaining brands are prone to losing the basic morality and bottom line of doing a brand, the lack of a disciplined brand is a disaster for consumers.
China Platenet Xiaobian believes that the bottom line is required for the plate company's marketing. Only marketing within the moral bottom line is the sales method recognized by consumers. Adhere to the initial heart of operating the brand, truly uphold the customer-centric, create product value, assume the brand's social responsibility, in order to make the company harmonious and healthy, in order to promote the long-term development of the enterprise itself.
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