After the Da Vinci home scandal of "the most influential domestic high-end furniture brand" was exposed, the subsequent shock waves continued to spread. The first thing to bear was the imported furniture industry. In the past few days, the French high-end furniture brand Rocheburg Furniture has lost all orders in China, and the new customer group that is preparing to sign the order "evaporates overnight", replaced by various rumors, "French furniture is made in Romania", "French furniture Rumors such as "annihilation of the whole army" have frequently appeared on the Internet.
The city gate caught fire and affected the pond fish. Not only Roach Castle furniture, the reporter learned that the international high-end furniture brands that are currently entering the Shanghai market are not spared. Companies are struggling and have taken actions to clear the relationship. In fact, Da Vinci's fault is not the fault of luxury furniture. Da Vinci is just an extreme example, but what is the reason for the "Da Vinci" to mix a pool of water?
Information asymmetry is the crux of the problem
A case of "Da Vinci" brings a question that is not a problem: what kind of furniture is an international high-end brand? Yesterday, Zhou Yufeng, general manager of Rocheburg Furniture China, said in an interview with reporters that a true international high-end brand needs to have many elements: "First of all, there must be distinctive design ideas, absolutely not copying others, this is an international high-end The core elements of the brand to maintain vitality and lead the trend; again, there must be innovative processes and materials, such as many processes of Roach Castle furniture have applied for intellectual property rights; finally, the quality of products and after-sales service should be globally unified. , Roach Fort currently has 240 stores in 40 countries around the world.
But, why are international high-end brands really tired of "fake foreign brands"? The industry believes that information asymmetry has become the biggest problem of international high-end furniture brands in the domestic market. In the external statement of Rocheburg Furniture: "Rocheburg Furniture is 100% produced in the European Union, and its main origin is in France, of course, including Italy, Portugal and other EU countries." This statement and Da Vinci brand promotion Shi's rhetoric seems to be exactly the same. The "false" is too mysterious, and the "true" is hard to be questioned. Zhou Yufeng told reporters that because Roach Castle Furniture has only five stores in the Chinese market, the company has not done much publicity. Furniture luxury brands are different from cosmetic luxury brands in that they have fewer audiences and can't keep up with their popularity, which can easily lead to asymmetric consumer information. Many "fake foreign brands" took advantage of this loophole and turned into an "international high-end brand".
In response to this kind of information asymmetry, Tong Zhaoxiang, director of the Information Consulting Department of the Shanghai Furniture Industry Association, suggested that affected manufacturers and brands should take the initiative to request the relevant departments to check with all parties and publish the results. "Brands that have not obtained regional authoritative industry certification agencies should take the initiative to join industry organizations to improve their own development under the guidance of local industry experts."
Identify high-end homes with "tricks"
The information is asymmetric, the internal enterprises of the industry are uneven, and the counterfeiters are acting too realistic ... The flowers are charming and charming. How should consumers identify the authenticity when choosing furniture in the future? Zhou Yufeng told reporters that three small "tricks" can help consumers judge whether the brand is high-end.
"First look at the map of the global distribution of the furniture brand." Zhou Yufeng said that a truly international high-end brand should be evenly distributed in global stores or distribution stores, and have stores in major cities of the world. Secondly, international high-end furniture brands generally have their own specialty stores. If a brand always mixes and sells with other brands, consumers need to be vigilant. Finally, consumers can start from the details to identify the authenticity. "For example, today's furniture is generally not made of only one material. Regular high-end furniture brands will describe each material in detail, using only the vague words such as" wood "and" skin ". Obviously there is a greasiness."
The reporter saw that on the price label of Roach Castle Furniture, the size, origin, main substrate, fabric, accessories, lacquer and other information were clearly indicated, and there was a detailed description of the product. The price tags vary greatly. Zhou Yufeng also suggested that consumers do not rush to place orders when purchasing high-end furniture such as sofas and beds. Trying for more than 20 minutes will often notice a lot of greasiness.
Wang Weibin, Secretary General of the Municipal Consumer Protection Committee Furniture Office, said that consumers should sign the "Shanghai Furniture Sales Contract" or "Shanghai Furniture Customization Contract" when purchasing furniture products, especially foreign-brand furniture products. "These two contracts are standardized sales contracts. The contract will clearly indicate the key issues such as materials and origin. Once the rights are encountered, it will have legal effect." Wang Weibin said that because these two contracts are not mandatory, Therefore, many international high-end brands will bypass it, and also give the "fake foreign brand" room to fish in the muddy water. Consumers need to keep an eye on them and protect themselves.
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About high speed Door Accessories:
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For some main accessories, here is detain introduction:
1).24G radar sensor:
Brand: Hofic
Technology: Microwave processor
Maintain time: 0.5s
Protection: IP54
Transmitting frequency: 24.125GHz
Maximum installation height: <5meter
Transmitting power density: <5mw/cm2
Power consumption: <1W(VA)
Installation angle: 0-90°(lengthways) -30-30°(crosswise)
Supply voltage: AC&DC 12V-30V
2).Photocell:
Approval CE & ISO9001
Power supply AC/DC 12-30V
Static current 25A
Action current 40mA
Mounting distance Max 10m
NO or NC contact Done by NO./NC. contact selection
Working environment temperature -42℃ to +45℃
Working environment humidity 10 to 90%RH
Appearance dimensions( controller) 123*50*32mm(L*W*H)
Appearance dimensions(Magic eye head) 19*13mm(L*D)
3). Remote control
Operating Voltage: AC220V/50HZ+-20%
Transmit power:≤100mW;Super regenerative module, strong anti-interference
Operating temperature:-30℃-+70℃
Working frequency: 433MHZ;transmitter 1527, millions of encoding chip
Accept sensitivity:≤110dB
Manipulation method: electric remote control
Configure the quantity: Wireless number; factory configuration transmitter two. Can be equipped with PT2272 digital decoder chip
Configure the function: Up, down, stop, anti-lock full-featured reproduction
4). Magnetic loop
Voltage: 12V AC/DC +-10% 24V 115V AC+-10% 230V
Power: <2VA
Continued electrical output: 7A / 250V AC
Frequency range: 20 to 200K Hz
Response time: infinity (factory setting) or adjust maintain time
Sensitivity: 0.01% to 0.1% divided into 3 levels
Protection level: IP30
Electromagnetic compatibility (EMC) Complies with EM50081-1 and EN50082-2
Detection loop inductance: the limit of 40uH to 100uH ideal value 80uH to 300uH
Operating temperature: -25 ℃ to 70 ℃
Storage temperature: -40 ℃ to 85 ℃
Relative humidity: <90% non-condensing
Temperature compensation: automatic compensation up to 50 ℃ / h
Connection type: 11 pin DIN rail socket
Dimensions: 41 * 78 * 85 mm (width * height * length)
Weight: 250 grams
5). manual push button
This exit switch button is made of ABS and has built-in indicator light make it looks more elegant and fashionbale. It can be widely used in public entrance gates, public door, home, office, hotel, etc.
Door Exit Button Push To Exit Switch Door Opener For Access Control Security
Main Feature
Fashionable appearance
Made of ABS Plastic
Easy to install and operate
Used for access control
Specification
Mechanical Life: 500,000 test
Material: Plastic
6). Limit switch encoder
Voltage: DC5V-24V
Output voltage: high voltage≥85%Vcc, low voltage≤0.5V
Maximum mechanical speed:6000rpm
Anti-vibration: 50m/s,10-200HZ,XYZeach way 2 times.
Current consumption:≤30mA
Response frequency: 0-100KHZ
Protection: waterproof,oil proof,dust prevention, IP54
The output code system: binary code
Operating life: MTBF≥30000(+25℃,2000rpm)
Rotational inertia:4.0x10-8kgm²
Maximum load:radial direction20N
Axial direction:10N
Weight: about 0.4kg
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Shenzhen Hongfa Automatic Door Co., Ltd. , https://www.hffastdoor.com