Huida Wang Yanqing: 2012 Actively Deploys 34 Markets and E-commerce

【background】

SouFun 2011 “The 7th China Home Development Annual Conference” will be held in Beijing on December 2nd. The theme of this year's annual meeting is “new fields, new channels, and new models”. Through the analysis of the macro environment of the home market, we will discuss how home companies can seize the opportunities and how to do a good job of fundamentals. This is a new transition home business. Product development, geographical expansion, channel development, business model optimization and transformation will open up new ideas and new methods, analyze advantages and disadvantages, and share successful experiences; it will reinterpret the fundamental power of home business development from a higher level.

As China's home industry's highest-standard and most influential annual industry event, China's home furnishing industry development conference has been successfully held for six times, and has received enthusiastic participation from thousands of home furnishing industry leaders! On December 2nd, 2011, we will once again gather in Beijing to talk about the new engine of the Year of the Dragon under the “New Areas, New Channels, and New Models” and share the splendid glory of the 2012 home industry. Stay tuned!

At the time of the 7th China Home Development Annual Conference, SouFun.com launched a super interview with 100 home elites to gather new intelligence to explore new engines for the development of the industry. In this super interview, SouFun Home Furnishings invited Mr. Wang Yanqing, general manager of Tangshan Huida Ceramics Group, to share his new ideas together.



[Interview Record]

Interview guests: Tangshan Huida Ceramics Group General Manager Wang Yanqing SouFun Reporter: Wu Yaqin [Reporter]: In 2011, under the backdrop of continuous changes in the domestic and foreign markets and economic situation, the Chinese home industry experienced unprecedented pressure. As a senior person in the home industry, what do you think about the development of the industry this year? Please use the keyword inventory of the home industry in 2011, and ask you to forecast the development trend of the home industry in 2012.

[Wang Yanqing]: With the regulation of the national real estate policies and the changes in the market economy, the home industry is facing a new market environment, but overall it is not very optimistic. However, this is a change in the industry to a certain extent, the market demand is unlimited, and consumer demand for consumers is also rising. For the sanitary ware industry in 2011, the key word I think should be “e-commerce”, the network is now more and more developed, the number of online users is increasing, online shopping is not only time-saving but also effortless, and Huida started e-commerce business from last year to this year. It has gradually improved its development and cooperated with many SouFun Mall platforms. For the development trend of home furnishing next year, I think it is opportunities and challenges. At present, the level of urbanization continues to increase and the urban development pattern changes. The growth of the real estate and home market in the first and second tier cities begins to slow down, while the third and fourth tier cities will In a relatively long period of time, the high-speed growth will continue. The competition in the sanitary and bathroom market will gradually extend from the first-tier and second-tier cities to the third and fourth-tier cities and even districts and counties and townships. These are opportunities or challenges for us. For this year or next year, no matter how the policy is regulated or changed, the most fundamental and most essential thing is to constantly improve the product from product innovation, change of marketing methods, and improvement of services. Promote yourself.

[Reporter]: As the old saying goes, “the poor is the same, the different is the pass, and the general is long”. When our industries and companies have to change, it is imperative to seek new development engines. What new ideas do you have for your company's development?

[Wang Yanqing]: In the face of a severe market environment, market competition has become fiercer. In order for companies to survive, they must continue to progress in order to remain invincible. Huida through the differentiation of brands and product lines, different brands for different target markets and consumer demand, with high, medium and low product line layout of the market to fully respond to market competition. In addition to the parent brand Huida, there are mid-and high-end brands such as Dufini featuring European style, AITO featuring Eastern cultural style, and YOUHIN supporting home furnishings. Among them, AITO is a high-end brand and has competed with high-end international sanitary ware brands. Huida is gradually transforming from a sanitary ware manufacturing company to an integrated service provider of high-grade living household items.

Based on this, Huida focuses on developing market channels. Huida has actively deployed three or four levels of markets and the e-commerce market. At present, Huida cooperates with many platforms such as SouFun Mall to form an e-commerce team and consult online. Single, distribution, packaging and other aspects are constantly improving the development of e-commerce market.

[Reporter]: Speaking of new ideas and new engines, SouFun has brought a lot of new things to the home industry this year, such as the upgrading of on-line online marketing tools in September and the recent introduction of home services into the community in 15 cities across the country. , has been recognized and enthusiastic by many industry professionals. What are your views on these two bright spots?

[Wang Yanqing]: New channels, new marketing models, more direct and in-depth understanding of the needs of owners, saving a certain amount of time and costs, providing consumers with a one-stop service. It enables consumers and designers to truly feel the convenience of the Internet era. Look forward to SouFun more and better.

[Reporter]: SouFun "2011 7th China Home Development Annual Meeting" will be held in Beijing on December 2 grand. This is also the highest-standard and most influential annual industry event in China's home furnishing industry. The theme of this year's annual meeting is “new fields, new channels, and new models”. We will explore new ideas in terms of products, regions, channels, and business models to find new engines for the development of the home industry. What is your interpretation of our annual theme?

[Wang Yanqing]: New areas, new channels, and new models have new meanings in terms of innovation and change. In an increasingly fierce market environment, innovation is very important. Everything is difficult at the beginning. Community service as a new exploration requires everyone to work together to complete the project. It is hoped that SouFun will be able to explore new ways for industry companies to benefit their mutual development.

[Reporter]: Finally, please send a message to our "7th China Home Development Conference"!

[Wang Yanqing]: Together with SouFun, the company has grown and developed together. It is hoped that SouFun's three “new” strategies will lead the home industry to a higher level and wish the 7th China Home Development Annual Conference a complete success.