Abstract On June 28th, 2014, “Brand Watch†magazine officially launched the “World Brand†assessment work, which is the first time China has rated “World Brandâ€. "World Brand"
On June 28th, 2014, “Brand Watch†magazine officially launched the “World Brand†assessment work, which is the first time China has rated “World Brandâ€. “World Brand†refers specifically to Chinese brands that are representative of China’s national image and are more influential in the global peers. The evaluation conditions include: 1. The first registration of the brand must be in China; 2. The brand must be established for more than 10 years; 3. The brand has a high influence in the global peers; 4. The product or service is occupied in the Chinese market. The rate is in the forefront of the industry, there are certain markets in foreign countries; 5, the brand's sustainable development ability is strong.
Practical actions to implement the central spirit
More than 10 years ago, Japan was the only country that could challenge the dominant position of the US economy. Now, China, which is constantly setting records, is a superstar in the global economy. At that time, entering the global top 500 was the dream of countless Chinese companies; now, China is not only the country with the top 500 in emerging markets, but also the Chinese company in the top 10 global market capitalization companies. In the future, China's global influence will come more from Chinese companies.
In 2009, China replaced Germany as the world's second largest exporter and surpassed Japan in 2010 to become the world's second largest economy. As China's international drama continues to increase, the lack of global brands has hindered China's dream of a strong country.
To this end, the Ministry of Commerce proposed that by 2020 China will have a number of multinational companies and world brands. A professional, authoritative, responsible and powerful media must take responsibility for leading mainstream values. "Brand Watch" magazine launched the assessment of the world brand, which is the actual action taken to implement the above-mentioned spirit of the Ministry of Commerce, to raise the banner of the brand media, and vigorously promote the Chinese independent brands to enter the world stage.
Follow-up evaluation of the reporting company
"Brand Watch" magazine has already established the "World Brand Assessment Method", which will annually evaluate eligible "world brands" from enterprises with independent intellectual property rights, well-known brands and strong international competitiveness.
The assessment of “world brand†is on the one hand an effective way for Chinese companies to consolidate goodwill, expand influence and determine the status of the industry on a global scale. After receiving this honorary title, the listed companies can be used for promotion and promotion to further enhance the brand reputation.
On the other hand, it creates a good brand creation atmosphere nationwide, which enables more Chinese companies to perform better in brand building. The successful experience of “World Brand†is also the source of learning for other companies in China and the driving force for upward pursuit.
The “World Brand†rating does not charge the company any fees and adheres to the principles of independence, openness and fairness. The "World Brand" expert committee is composed of members of relevant government departments, industry associations, research institutes, testing institutions, and news media. According to the "World Brand Assessment Method", the evaluation of "world brand" is carried out in 10 aspects. Only enterprises with a total score of more than 80 points can be rated as "world brands".
The evaluation of “world brand†is participated by the recommendation of industry organizations and self-recommended by enterprises. The expert group will follow the report with the applicants. The materials provided by the company should be truthful and inspectable. In order to ensure the authenticity of the data, accept the supervision of the society. Anyone who falsifies will be disqualified and will not be assessed for the brand within three years.
For companies selected as “world brandsâ€, “Brand Watch†magazine will display different ways of brand image.
Product name Zinc Phosphate
CAS No 7779-90-0
EC No 231-944-3
Chemical formula Zn3(PO4)2.2H2O
Appearance White Powder
Storage Keep the product in a tightly closed container ,Isolate form any source of heat or ignition and moisture
Packing unit 25kg Poly Propylene bag & 500kg Poly Propylene bag,
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Goods characteristics White Powder.
Soluble in acid or alkali solution ,insoluble in water or alcohol.
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