Set up a large team of buyers, sign a contract with the China Fashion Designers Association, and launch a new wireless treasure, and set up a clothing category with Dangdang. Deng Yifei, vice president of Dangdang, said that Dangdang is inevitable in making clothing, and will take into account the two major consumer needs of the public and individualization. Earlier, Tmall and Jingdong also entered the game, making this fashion war smoked. At the same time, the rise of a series of Vipshop brands has also increased Dangdang's survival in the fashion field.
By clothing breakout
As of the second quarter of this year, Dangdang's performance achieved three quarters of profit, the continuous growth of clothing category allows Dangdang to see the future market development potential. According to the financial report, by June 30, Dangdang’s net profit for the single season was 28.8 million yuan, compared with a loss of 64 million yuan for the same period last year. It is worth noting that in addition to the main book category, Dangdang’s second quarter clothing and other third parties Platform transactions reached 1.43 billion yuan, an increase of 82% year-on-year, and the growth rate of apparel products was higher than the entire platform.
The outstanding performance has made the popular Dangdang.com a fashionable business. Deng Yifei said: "The evolution from fashion followers to fashion leaders and fashion creators will be a turning point for Dangdang.com and the industry's new round of growth." Outside the existing business team, Dangdang is expanding its professional fashion. Edit team, buyer team, visual experience and user experience team.
From books to fashion, Dangdang faces certain challenges. However, Deng Yifei believes that relying on the cooperation with the Chinese Fashion Designers Association and relying on professional standards and professional resources can reduce the risk of Dangdang. It is understood that the current Dangdang shop is on the line, the fashion buyer team has about 30 people, mainly from the offline department store, fashion editors, brand side. The first batch of ZARA, GAP, Uniqlo and other genuine new models were selected and sold at a discount of 1 fold. Other internationally renowned designer brands such as Damir Doma, Silents, and Darkshadow will also be stationed in Dangdang at a later date.
Support designer
Fashion hand-to-hand e-commerce has become the trend of the industry in the near future. Jingdong and Tmall have signed contracts with Fashion Group to show their control over fashion trends on the T-stage. Dangdang is no exception, so building an online platform for designers and cultivating individual brands is one of the next major initiatives of e-commerce.
According to China's online shopping crowd fashion data, in the past, female users' attention to online shopping apparel was first of all price, followed by brand, and now more concerned about style. This means that the clothing category must meet the shopping needs of the mass consumers as well as the personalized service standards.
Deng Yifei said that in order to meet the individual needs of consumers, Dangdang will cultivate more designers and teams, and will invest 100 million yuan in the future to establish an e-commerce support platform for outstanding designers.
At present, Dangdang clothing brands have 3,000, positioned in the high-end, and Taobao massively different types of netting, Dangdang to limit the number of brands and access mechanisms, distribution, consignment, joint sales, settled into four kinds of cooperation between Dangdang and the brand mode. In addition, the positioning of fast fashion new product flash purchase has changed the brand supply chain, the production chain is oriented to the front-end sales level, all changes in the marketing level. Deng Yifei said that the advantage of doing this is that the brand dealers will make trial runs meaningfully, which will facilitate additional investment. Second, they will get customer comments in the case of single products.
Mobile is also fashionable
According to Dangdang.com, 50% of new clothing customers come from the mobile Internet. Therefore, they must also invest in mobile services while deeply cultivating the fashion field. Dangdang's wireless team has already been established, and Internet professionals, e-commerce companies recruiting technology, marketing talents, fashion professionals all kinds of professionals are joining.
In late September, Dangdang will launch the "Wireless Fashion Sambo" such as Chic Now/Go Fashion Shopping Channel, Dangdang Tune and Iwant Topic Shopping Community on the mobile client. Among them, Chic Now is a women's channel, Go is a male channel, the channel will push young information, wear, Japanese and Korean fan, and so on, and build a user interaction platform.
Aluminum Foil Tape (T700)
Aluminum Foil Tape
Window and door openings (headers, sills,jambs, thresholds, nailing flanges)
Deck-to-wall intersections
Corner boards
Wall-to-wall tie-ins
Foundation sill plates
Sheathing panel seams
Under stucco finishes
Masonry walls
Roof detail areas
Gutters
Mobile home repair
Other building joints.
Exposed pipelines protection.
Easy application-Installation fast and easy-simply remove the release film and press onto the substrate.
Superior adhesion capabilities-Creates a strong bond to the substrate for long-lasting waterproofing
Protection.
Excellent sealing performance-The specially formulated rubberized asphalt adhesive seals around fasteners, allowing no water to penetrate and get to the substrate.
Highly conformable and flexible-Can accommodate settlement and shrinkage movement.
Long-lasting waterproofing protection-Both the aluminum surfaced polyethylene film and pure alu surface with the specially-formulated rubberized asphalt components create a water and moisture barrier that does not degrade from the effects of the environment.
Carrier film Aluminum surfaced HDPE or Pure Aluminum
Adhesive Rubberized asphalt
Release liner Anti adhesive Film Treated with Silicone
Adhesion 30
Breaking Strength 40
Moisture absorption 0.02
Temperature range
For application
For maximum service
5 to 50
93
Tensile Strength 11.0
0.2
UV resistance Excellent
Thickness 0.8mm,1.0mm,1.2mm,1.27mm,1.4mm,1.5mm,1.65mm,2.0mm
Width 5cm,7.5cm,10cm,15cm,20cm,30cm,40cm,50cm-80cm
Length 50m,20m,15m,10m,5m
RECOMMENDED PRIMER Flashing Tape Primer
Aluminium bitumen adhesive tape
Butyl Rubber Anti-corrosive Tape, Butyl Adhesive Aluminium Tape, Aluminum Flashing Butyl Tape
Jining Xunda Pipe Coating Materials Co.,Ltd , http://www.pipe-wrap.com