The continued high growth in China's car ownership has spawned a huge automotive aftermarket. According to statistics from the National Information Center, in 2017, the number of car ownership in China has reached 217 million, and it is expected to reach 280 million by 2020. In 2017, the output value of China's automobile aftermarket reached 1.0 trillion yuan, and it is expected to reach 1.6 trillion yuan in 2020, with an average annual growth rate of 16%. Along with the explosive growth of the automobile aftermarket, China's new generation of consumer groups brought new consumption concepts and new cross-border competition not only promoted product iterations, but also spawned new service demands and brewed new business models. As an offline undertaking system for enterprises to enhance brand quality and service under the O2O model, the launch of the Chegongfang brand not only brings new car life service experience and value-added services to consumers, but also promotes and drives the Chinese automotive aftermarket. Orderly competition and normative development.
Recently, SAIC General Motors' chain car service brand - "Car Workshop" was officially released. As a subsidiary of Deco, SAIC GM has once again made a heavy effort in the strategic layout of the automotive aftermarket in recent years. The workshop will effectively extend the after-sales service radius of SAIC GM to better meet the consumer's warranty on automobiles. Diversified services and multi-level needs help enterprises to deeply build a business ecosystem around the life cycle of customers' vehicles and create a new market structure.
The car workshop is a chain car service brand built by SAIC GM for the automotive aftermarket. It is authorized by SAIC General Motors to provide customers with cross-brand and cross-business car life services. With the vision of “based on travel services, building a smart life platform, connecting people and fun, providing customers with a better life experienceâ€, Chegongfang firmly grasps the pain points of “quality, service and distance†and relies on the advantages of SAIC GM system. Together with Deco accessories and like-minded business partners, we will provide customers with more quality-assured spare parts and specifications, professional and considerate services. In addition, through online and offline linkage and flexible community-based network distribution, the workshop is closer to the user's life, allowing consumers to enjoy convenient car repair and maintenance services at their doorsteps, truly becoming their "good neighbors." At the same time, Chegongfang is actively exploring and practicing in cross-border cooperation and cross-industry alliances. At present, it has formed a friendship alliance with 10 brands, covering the travel services, living services and convenience services of car owners. To create a multi-scenario, life-cycle innovative service experience for car owners.
In addition to the core fast repair and fast-guarantee business, the workshop also has new car sales, used car trading, finance, insurance and other business modules, and has three types of store layout: Class A full-featured store with comprehensive maintenance business and New car sales function; Class B stores can provide comprehensive maintenance services such as sheet metal, painting, maintenance, and maintenance; Class C stores are positioned as community quick repair and fast-keeping stores, which are closer to the terminal and provide users with intimate and convenient services. Since the launch of the pilot in 2016, after more than two years of exploration, the car workshop has opened nearly 500 stores in 29 provinces and 167 cities across the country. The number of members of the car workshop has exceeded 200,000. The number of stores operated will exceed 1,000.
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