The World Cup, held every four years, is not only a big event for fans all over the world, but also a great opportunity for major companies to make money. Many merchants seized this rare business opportunity and took the opportunity to launch various promotional activities.
This promotional trend has also swept through the furniture industry, and many furniture companies have joined the promotion boom in the World Cup. However, some well-known brands of building materials did not participate in this promotion. In this regard, industry experts said that proper promotion can not only increase product sales, but also increase the popularity of corporate brands. As we all know, promotion requires a lot of manpower and material resources to support, if excessive promotion, long-term, companies will be very labor and material resources, and even affect the daily operation of the enterprise.
And some companies, during the promotion period, in order to increase production, sub-good, lower product standards to meet consumer demand. Other companies, under the banner of promotion, blatantly sell the backlog of goods. This undoubtedly brought a bad consumer experience to consumers, and also directly damaged the interests of consumers, causing a bad impact on the reputation of the industry.
It is understood that when the market enters the World Cup promotional hotspot, individual companies still operate according to the annual marketing plan. Among them, GO Jiaju plans to operate, not to promote the website for the World Cup, but to smoothly welcome the arrival of the World Cup and focus on the arrival of the World Cup. Product service improvement. In order to make money, some unscrupulous merchants are better off, and many consumers are increasingly distrustful of promotions.
In addition, consumers are reminded that in the face of various promotional temptations, consumers need to shop rationally, and hope that consumers will not ignore the quality of products because of the price.
In this regard, many industry experts agree with this, and also remind manufacturers not to blindly follow the trend of promotional activities, the benefits of promotion are only short-term, and must be held selectively. Long-term promotional activities will devalue the value of commodities, causing companies to be thankless. It also reminds consumers to think coldly, make rational purchases in shopping, recognize the brand, and be a smart consumer.
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