Unexpectedly, the netizens predicted that Pakistan was extinguished and the lotus was rotten. Germany and Argentina will meet with Tianwang Mountain again 24 years later, which indicates that the World Cup is about to come to an end. The home furnishing industry has made great achievements with the help of World Cup marketing.
The World Cup gives the impression of football, teams, stars, cheerleaders, bars and beer, which is what fans fans experience when watching the ball. Combining these scenarios and the enthusiasm of fans and fans, home furnishing companies develop and promote interactive games and applications of home brand football, so that fans and fans can experience the connotation of the corporate brand in entertainment.
In addition to interactive games and applications, home furnishing companies also combine offline experience activities to allow fans and fans to transform from online interactive enthusiasm into offline physical experience, allowing them to personally experience the reputation of the brand and stimulate their desire to buy.
The interactive marketing done by BYD “Qin†when the new car was launched was regarded as a successful case. BYD uses online WeChat racing games to attract fans to participate in interactions. It will lead accurate fans to offline test drives and experience BYD's "Qin" car products. Within three weeks of the launch of this interactive marketing campaign, the fan interaction rate exceeded 60%, and successfully converted and attracted more than 2,400 test drive fans.
In the eyes of most companies, the World Cup, an event that affects the nerves of hundreds of millions of fans, would rather not miss it. Zhou Kaijun, general manager of Dezhong Feimei Home Furnishing Co., Ltd., believes that a series of marketing activities carried out by home furnishing companies with the World Cup as the focus is related to the market competition background. With the passion of the World Cup, it is a ride-hailing behavior that attracts consumers' attention.
Therefore, home furnishing companies should also take the opportunity of the fierce World Cup to develop online interactive games and applications, strengthen offline experience activities, and play the role of interactive marketing to attract the attention of fans and fans, so that the corporate brand also caught fire in the World Cup .
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