The tide of building materials market tide strikes whether the bathroom industry has become an "advance team"?

Bathroom market prices have risen again, according to official information, copper prices rose, steel prices rose, oil prices rose, coal prices rose! As the prices of raw materials in the upper reaches of the country are rising, air-conditioners, refrigerators, washing machines, water heaters, cooking appliances, and sanitary ware will usher in a bullish trend in 2011, and the trend of rising prices in the sanitary ware industry will not be far behind.

The rise in prices of steel and other raw materials will inevitably affect the rise of prices in the plumbing and sanitary ware industry. This is also an inevitable development of the market.

The price increase is generally higher

The reporter interviewed yesterday learned that in the first wave of rising prices reflected in the market, white goods will take the lead and the price increase is expected to be around 5% to 10%. Some factories have already planned to start an official price adjustment in the near future. . In order to ensure the stable price of electrical appliances during the Spring Festival, large home appliance chain retail enterprises, including Suning, have already conducted underpricing through advance purchases and scale purchases.

Upstream raw material prices 'ups' continue to soar along with the price of several major raw materials, many domestic appliance manufacturers seem to have lost their patience.

Since the beginning of last December, the international copper price has repeatedly set a record high since it broke through 9,000 US dollars/ton. According to Shanghai ** market data, the copper price rose by 32% year-on-year in half a year, while the steel price rise for two consecutive months will continue into the first quarter of this year.

In the endless chatter, downstream home appliance manufacturers can no longer maintain calm. The mainstream brands of air conditioners, refrigerators, washing machines, range hoods, cookers, sanitary ware, disinfecting cabinets, and water heaters, etc., will gradually have price increases of 5%-10%. 'A source of the channel said that on the one hand, some of the current mainstream products are being adjusted upwards. On the other hand, most of the air-conditioning manufacturers will turn to the mid-to-high-end air-conditioning products for the 2011 product line strategy adjustment. Mass production.

National macro-control stimulates market consumption

According to the reporter’s understanding, among the downstream consumer structures of copper and steel, the proportion of household appliances such as ice washing, air conditioners, and smoke stoves is relatively large. With the stimulation of home appliances and old-fashioned exchange policies, it is expected that the growth of air-conditioner and refrigerator production in China will maintain a high growth rate of 15% and 10% in 2011.

In stark contrast to this, China's refining copper gap may reach 2.44 million tons in 2011, which is higher than the 2.25 million tons in 2010. Experts expect the price of steel for home appliances to rise at least in the first half of 2011. The trend, the price increase may be 20% to 30%.

White appliances or prices 'advance team'

'There are many factors that increase prices. In addition to steel copper prices and policy reasons, the recent crude oil market price has exceeded the high price of 91 US dollars / barrel, in addition, due to the impact of rising coal costs, the price of electricity has also further increased prices, plus The sharp reduction in the number of migrant workers in the Pearl River Delta Region and the Yangtze River Delta in 2010 will inevitably continue to affect the increase in manpower costs in the home appliance manufacturing industry in 2011. As a representative of the channel, Sunming Electric Co. President Jin Ming said in an interview with reporters yesterday that many factors have brought pressure on the price of finished white goods and smoke stoves for new production in 2011.

At present, most household electrical appliance companies in China are very arguing about the wind of price increases. Several major home appliance makers are cautious when interviewed by reporters. A spokesperson for a white-electric company stated that, in addition to external factors, well-known companies in the industry will intensify their investment in research and development this year; in addition to channel development costs, the cost of products will naturally rise, but companies themselves will strive to control Peer price wars fell under the wind.

Before the Lunar New Year, the electrical new year market is coming. Is this part of the price difference already transferred to consumers? Suning said that it will not be for the time being. According to Jin Ming, the company had previously planned for the continued rise of raw materials in the upper reaches of the market, and had advanced procurements for the main raw material consumables of copper and steel such as air conditioners, refrigerators, washing machines, smoke stoves, and range hoods, and had completed the first price increase. Monolithic mining, suppression of the price of terminals before the holiday white goods rose.