Whenever you visit a home store, you can always see a lot of "like-acquaintance" furniture. These furniture are either identical to internationally renowned designs or are produced with domestic hot products. For a long time, the imitation of plagiarism among enterprises has become a secret rule in the furniture industry, and the appearance of the product has become the hardest hit area for plagiarism. The cottage has seen the plagiarism of furniture. It has become a complete chain. At the just-concluded Guangzhou Furniture Fair, the Italian brands of Royal Modern, Sihai Furniture and Dynasty Furniture have encountered “plagiarismâ€. The industry believes that due to the low cost of plagiarism and high profits, infringement cases are repeatedly prohibited, and enterprises face the high cost and cumbersome process of defending rights, usually choose to swallow or privately reconcile, but also let the plagiarism. “Similar†furniture is not uncommon on March 18th. On the first day of the opening of Guangzhou International Furniture, the Italian brand TRECI (Teruiqi), which was represented by Hong Kong Dynasty Furniture, was “plagiarized†by the domestic furniture brand Peacock. The product similarity reached 90. %the above. In the afternoon, the third generation of TRECI furniture went to the exhibition venue to defend the rights. After the Peacock King, Senyan Furniture was also named after Royal Modern Furniture, claiming that many of its products were purchased from Royal Furniture and placed directly on the exhibition hall after a slight modification. Zhang Wenjie, director of marketing of Senyan Furniture, said in front of the media that there is no plagiarism in the products, and denied the purchase of furniture products from royal furniture. Zhang Wenjie said, "100% similarity is very common in the furniture industry. Almost every family is similar, especially solid wood furniture is similar. There is no mention of who copied it." The reporter called Senyan Furniture and hoped to interview relevant people, but failed to do so. Subsequently, on March 21, Sihai Furniture also held a press conference to inform the artist to “plagiarize†its patented products for 100 years. According to the reporter's understanding, in this Guangzhou exhibition, a total of four companies including Yijia Centennial, Xifu, Fuxin and Yuhuan “plagiarized†the products designed by Sihai Furniture last year. The “plagiarism incident†at Guangzhou Furniture Fair is not a case. It reflects the unhealthy trend of China's current furniture industry. This prevailing plagiarism has been dubbed “local characteristics†by the industry, which is related to the development of China's home furnishing industry. Short-term years, low industry thresholds and the cultural level of corporate leaders are related to many factors. The reporter visited the market and found that it is not unfounded to refer to the plagiarism and counterfeiting style as “local characteristicsâ€: in the market, brands with different brands and similar appearances are numerous. At a certain store, Ayres' sofa Lazio series and Roachburg's classic design sofa MahJong series have a lot of similarities. Among the solid wood and panel furniture, cabinets, coffee tables, wardrobes, tables and chairs with similar appearances and styles are numerous. Benefits drive furniture companies to copy the "the reason why the plagiarism of the furniture industry is prevalent, because the products need to invest a lot of manpower and material resources in the research and development and design stages. Large furniture companies can afford this cost, but for most of the small and medium-sized enterprises. For enterprises, plagiarism is the most direct and cheapest shortcut. Hong Xiaoshan, executive vice president of the left and right furniture company, understands the root causes of corporate plagiarism. Wang Jianguo, general manager of the Federal Furniture Beijing Company, also told reporters that the company's efforts in research and development of products are very hard. There are more than 300 people in the federal light product research and development team, from the previous scientific market research to the judgment and design of market trends. Innovation, and then product development, trial and improvement, the entire process takes a long time, cost, but the product market approval ratio is usually less than half, and counterfeit, copycats imitate hot products, do not have to bear market risks and no burden High cost. Chen Ruixin, director of the furniture public relations department of the dynasty, believes that plagiarism is prevalent and is a necessary process for the development of the industry. He said: "At present, China's home furnishing industry is in the development stage. The enterprises are mixed and mixed. Because the industry threshold is not high, many business leaders have low cultural standards. Apart from the lack of moral concepts, these leaders lack the concept of product design innovation and development. The family-run business model also constrains the designer's play, and ultimately chooses counterfeiting and plagiarism." Wang Jun, director of Beijing Royal Furniture Market, said that the main reason for the plagiarism of infringement in the furniture industry is that the cost of infringement is low and the profit is high, and the lack of standardization of rights protection clauses has caused many unscrupulous enterprises to plagiarize and infringe on infringement. Plagiarism has formed a complete chain. The reporter learned in the interview that in some small and medium-sized production enterprises, such a business is circulating: going abroad to watch the exhibition, buying a copy of the plate, even if the price is expensive, as long as you get a new imitation, even if only the seven-point image It is also good to sell. Ma Juni furniture representative Wang Meng told reporters that the current domestic furniture plagiarism has formed a relatively complete, systematic chain. Every major international exhibition, these companies will go abroad to see the exhibition, through the way to take pictures, buy a version, etc., get the overall appearance of the new product, then in the small factory for imitation, production, and finally shipped to the store for sale. Wang Meng said that although the appearance of this kind of product is very similar to that of genuine products, the quality is quite different, because there are some shortcomings in terms of craftsmanship, functions and other details. Generally speaking, the price is also very different from the genuine one. Wang Jianguo told reporters that as the plagiarism became more and more serious, many exhibitions strengthened their defenses, and the way of reading the copy was somewhat hindered. This led to another plagiarism, namely, the purchase of a new series of brand designs. After returning to the factory, dismantling and researching, mastering the appearance of furniture, internal structure, materials, etc., paying attention to the appearance, but also grasping the spirit, thereby increasing the price of furniture. Enterprises do not hesitate to spend energy and money to go abroad to watch exhibitions, spend huge sums of money to buy genuine furniture, and develop plagiarism into a complete chain, or because it is profitable. The person in charge of a furniture company told the reporter that the cost of purchasing a set of mid-end genuine furniture is about 50,000-70,000 yuan. After deducting the cost of dismantling and putting into production, the price is between 20,000 and 40,000 yuan. In the meantime, profits generally increase exponentially. The cost of safeguarding rights is high, and enterprises are tempted to face arbitrarily plagiarism. In addition to the anger of plagiarized companies, there are also many legal means to protect their rights and interests, but in the end, the settlement outside the court is too much. The reason is that Hong Xiaoshan believes that due to factors such as relatively low compensation for furniture patent lawsuits, long time span, and short product life cycle, some furniture companies prefer to settle privately in the face of patent infringement. Qiu Baochang, head of the Lawyers Group of the China Consumers Association, told reporters that furniture infringement is generally concentrated on the design, while the design period for designing patents is longer. A whole set of procedures is basically a year or so, while the frequency of furniture replacement is Soon, perhaps the furniture has been updated when the patent is applied. In addition, Qiu Baochang emphasized that it is difficult to identify whether a patent is infringed. Only when the appearance of the product has a similarity rate of more than 80% can it be confirmed as plagiarism or copying the appearance of the product, which means that the counterfeiter only needs to modify the product slightly. And modeling, you can easily avoid infringement punishment. Even if the infringement is determined, the damage caused is difficult to obtain evidence, and it is difficult to clearly define it. It can only be compensated at its discretion. The amount of compensation is generally around 100,000. The cost of corporate rights protection is far more than the compensation. According to the reporter's understanding, in terms of applying for patent protection, the response of enterprises is relatively flat. The main problem is that the cost of applying for patent rights is too high. If all newly developed products are patented, it will take a long time, and secondly, increase the cost. Because the product update speed is fast. In the interview, many furniture companies said that the cost of safeguarding rights through legal channels is too high, and it is not realistic in operation. The industry believes that plagiarism can be widespread, first because the industry is palliative to plagiarism; second, there are corresponding loopholes in legal rules, and there are opportunities for plagiarism companies. Consumption reminds the brand to distinguish whether the furniture is plagiarized or original, the process is more complicated, and it is more difficult for ordinary consumers to distinguish. Patent certificates and trademarks do not necessarily prove that furniture is original, and plagiarized furniture can also apply for patent certification. When consumers purchase, try to get a detailed understanding of the product and brand information in advance, and choose a brand with a reputation and trustworthy brand to purchase. The best way to identify the formal channels is to choose the furniture of the big brand and purchase it through the regular mall and official outlets. Not only the quality of the furniture is guaranteed, but also the after-sales service is guaranteed. Pay attention to the furniture details. The furniture is independently innovated and developed by the company. Generally, the company's ideas and ideas are integrated in the material selection, detail design and humanized design. However, the plagiarists usually only copy the shape and general functions of the products, and do not know how to design. The essence of the environment will be greatly reduced in terms of environmental protection and quality. Therefore, when purchasing, consumers can observe the detailed design of the furniture, have unmanned treatment in the details, understand the selection of furniture, the production process, you can sit up and feel it. Pay attention to the environmental protection of furniture, and the low-cost counterfeit furniture is generally lacking in material selection and environmental protection. If the furniture emits pungent odor, it proves that it is environmentally friendly.
Electric Scissors,Metal Scissors,Stainless Steel Scissors,Industrial Scissors
Ningbo Hoya Electronic Commerce Co., LTD , https://www.jauhitools.com