Solid wood furniture or popular Southeast Asian export situation is good

In an interview with reporters, the chairman of the Malaysian Furniture Industry Association Li Tianci mentioned that furniture companies in Southeast Asian countries are more concerned with the production of solid wood furniture because they are closer to the origin of raw materials. Li Tianci stated that a permanent exhibition hall will be set up in Lecong, Foshan next month. The exhibition hall covers an area of ​​more than 10,000 square meters, of which 4-5 square meters will be a showcase for Malaysian companies. “Because we have a lot of resources in Malaysia, Dongguan is also a lot of resources, including timber, timber. We hope to cooperate with China's sales market or export market.” Li Tianci also cited the cooperation method of Champions League Shenzhen station. "Like the seven brands we just saw, then this can be the retail store form of the alliance.

Domestic companies can cooperate with us and make a style suitable for what they want. This we can arrange to. Then we can make a platform, Lecong is the first step, but also the focus for Chinese consumers and our retailers to see our Asian or Southeast Asian style. ”

Referring to solid wood furniture, Li Tianci believes that the current domestic furniture design style is based on European, American or simple. Although many furniture companies have proposed slogans for all solid wood furniture, in reality, not all solid wood furniture meets the complete solid wood furniture from the inside out. “Most of the Chinese furniture products that we saw were more puzzles. For example, puzzles, glass, and other materials. The results are different from those in Southeast Asia. Then I hope that the products provided by Malaysian furniture companies will have Differentiation."

Li Tianci believes that the homogenization of furniture design in China is more serious. In order to form a competitive advantage, differentiation is very important. He believes that Muse has created a new form. "They have six brands, I know. Their brands and their products are different from other companies, and consumers want to see this difference." Li Tianci gave an example of ipad. “We now have 80s and 70s of young people using ipad, we must add this function to it, and music should be added to it, because what they want is that function. The furniture industry in this direction is to look at The electronic function is added to our furniture. It's like a TV. You can control it with a remote control. With this function you can achieve it."

Regardless of what the product does, Li Tianci thinks that environmental protection is very important. “I have a brand called oeko. oeko means environmental protection. Before we were in the United States, we are now planning to invest in the Chinese market. But what we do is a lounge chair. The most important thing is that the leisure chair is environmentally friendly. Our wood is Environmental protection, we paint is also water-based, the fabric is also environmentally friendly, cotton material is also environmentally friendly."

For this year's export market, Li Tianci still looks good. "The United States, Australia, Britain, and Europe have no way to do it. Because their raw materials and labor are so high that they exceed our Southeast Asia level many times. The key point is that our prospects are very good and China is also very good. But the key is to Do something different, there is a brand of their own.” Li Tianci hopes that companies do not do OEM, because OEM companies can not get the maximum profits, but only the profits of OEM. Li Tianci believes that as long as the company can make consumers satisfied with the product can win the trust of consumers, it can obtain high profits.