With the increasing trend of the network security monitoring market in China, the market share of digital surveillance products will also increase. Looking back on 2010, we will find that the security industry has achieved gratifying results this year on the road to IP, not to mention the comprehensive front-end high-definition intelligent analysis, more and more market applications, product lines are also more abundant. Faced with an ever-expanding digital surveillance market, standards and openness have become the key to global digital surveillance and are the only way to the international digital surveillance market.
The digital monitoring system processes the images captured by the monitoring head into digital signals through hardware and software and transmits them to the computer for processing. For the digital surveillance system, according to the different functions of each part of the system, we divide the entire digital surveillance system into seven layers - the presentation layer, control layer, processing layer, transport layer, execution layer, support layer, and acquisition layer. Of course, due to the increasing integration of devices, for some systems, some devices may exist in the system as multiple layers at the same time.
There are two reasons why changes in the digital surveillance market cannot be ignored. First, the cost of IP solutions has dropped. In fact, IP's ease of use and scalability have long been recognized by users. The choice of whether it is more cost-intensive or not, with the development of IP technology, the price dropped to the user can afford, the natural choice is more . Another point is that it depends on the development of high-definition, high-definition to make the benefits of IP more specific, as some industry insiders say, analog to 600 lines, 650 lines have been very great, but the expansion of digital high-definition is very broad, HD can be said to be an IP take-off propeller.
The high-definition product lines of SONY, Panasonic, Axis, Bosch and other large companies are gradually enriched, and traditional security companies such as Yaan and Onix have also launched high-definition front-ends. In the storage part, the hybrid DVR has undergone new changes, not only emphasizing the analog and digital hybrid, but also emphasizing the access of high-definition signals. Shanghai Weiqian is using this as the highlight of the show's flagship products. In addition, Skyworth Qunxin not only introduced a high-definition camera, but also developed a controller to solve the problem of high-definition decoding on the wall. Accompanied by the footsteps of high-definition, but also emerged a number of new monitoring brands, such as wave particles, focusing on high-definition camera more than megapixels, is also a force in the HD field can not be ignored.
Someone in the industry bluntly stated that before the HD was still in the propaganda stage, it has now reached the stage of practical application. According to its introduction, many high-definition manufacturers have already started to research and develop 5 million pixels. The market sales of 1.3 million and 2 million pixel cameras have performed well. "If the cost of HD can be reduced further, it will bring a new round of Growth.†It is understood that the current high-definition applications are mainly concentrated in road monitoring, bayonet, government industry and other fields.
Standards and Openness The Road to International Digital Surveillance Market Standardization For integrators and consultants, they prefer a standardized system, especially when the system is large. The interoperability of products from different vendors can enable them to provide more cost-effective and more flexible solutions, increase competitiveness for winning projects, and do not care whether there are multiple brands in the system, which can simplify integration work and reduce construction costs; The freedom to choose a brand is greater, and it can meet the different needs of different types of customers.
The ultimate benefit is the end user. Global standards encourage users to select interoperable products that conform to ONVIF or other standard specifications among many brands and will not be subject to certain brands. What often happens in practice is that, as technology advances or market competition changes, a manufacturer or product that the user chooses may have already disappeared in the market. At this time, the user has to replace the product or system. If you choose standardized IP products, users do not have to worry about changes in the market or whether a certain product or technology is eliminated. This will better ensure that user investments and systems are in line with future trends, and overall investment can be effectively reduced.
At present, for many Chinese security companies, standardization may seem like a bit of a nuisance, but there has been a wave of standardization in the global digital surveillance industry, and the Chinese market is bound to be affected. For manufacturers with aspirations to access the global market, it is inevitable that they will join hands with the standardization organizations and become globalized.
After the baptism of digitized development in the past two years, in the market, it was discovered that more and more users and integrators began to consider the compatibility and standard issues of digital surveillance products. In particular, the standard issue has attracted the attention of more manufacturers, integrators and users. This kind of standardization has not only been promoted by foreign companies, but more domestic companies have joined it. The products that the companies that currently participate in ONVIF have become the mainstream of digital surveillance in China's security market.
Openness makes the industrial chain win-win and enter the digital surveillance era. The overall solution is more and more accepted by people. The difference between digital monitoring and simulation is that the advantages of digital surveillance require a series of networks, platforms, storage, etc. The product can work together to achieve the best. In the market, Axis is very clear about its position and is very clear about its own advantages - "make the best digital camera". When it comes to providing users with total solutions, it is more of a partner with itself. Together. Axis is not a competitive relationship with other manufacturers in the digital industry chain. It is a cooperative relationship that promotes the development of digital surveillance and achieves mutual benefits.
Conclusion In the face of rapid development of digital surveillance, the competition between companies will become more and more important. This requires companies to strive to create their own brand image, use the brand to tell the market, their products and other products. Of course, brand image is not only the difference of products, but also the difference of market behavior. When word of mouth is established, the brand image will be established.
The digital monitoring system processes the images captured by the monitoring head into digital signals through hardware and software and transmits them to the computer for processing. For the digital surveillance system, according to the different functions of each part of the system, we divide the entire digital surveillance system into seven layers - the presentation layer, control layer, processing layer, transport layer, execution layer, support layer, and acquisition layer. Of course, due to the increasing integration of devices, for some systems, some devices may exist in the system as multiple layers at the same time.
There are two reasons why changes in the digital surveillance market cannot be ignored. First, the cost of IP solutions has dropped. In fact, IP's ease of use and scalability have long been recognized by users. The choice of whether it is more cost-intensive or not, with the development of IP technology, the price dropped to the user can afford, the natural choice is more . Another point is that it depends on the development of high-definition, high-definition to make the benefits of IP more specific, as some industry insiders say, analog to 600 lines, 650 lines have been very great, but the expansion of digital high-definition is very broad, HD can be said to be an IP take-off propeller.
The high-definition product lines of SONY, Panasonic, Axis, Bosch and other large companies are gradually enriched, and traditional security companies such as Yaan and Onix have also launched high-definition front-ends. In the storage part, the hybrid DVR has undergone new changes, not only emphasizing the analog and digital hybrid, but also emphasizing the access of high-definition signals. Shanghai Weiqian is using this as the highlight of the show's flagship products. In addition, Skyworth Qunxin not only introduced a high-definition camera, but also developed a controller to solve the problem of high-definition decoding on the wall. Accompanied by the footsteps of high-definition, but also emerged a number of new monitoring brands, such as wave particles, focusing on high-definition camera more than megapixels, is also a force in the HD field can not be ignored.
Someone in the industry bluntly stated that before the HD was still in the propaganda stage, it has now reached the stage of practical application. According to its introduction, many high-definition manufacturers have already started to research and develop 5 million pixels. The market sales of 1.3 million and 2 million pixel cameras have performed well. "If the cost of HD can be reduced further, it will bring a new round of Growth.†It is understood that the current high-definition applications are mainly concentrated in road monitoring, bayonet, government industry and other fields.
Standards and Openness The Road to International Digital Surveillance Market Standardization For integrators and consultants, they prefer a standardized system, especially when the system is large. The interoperability of products from different vendors can enable them to provide more cost-effective and more flexible solutions, increase competitiveness for winning projects, and do not care whether there are multiple brands in the system, which can simplify integration work and reduce construction costs; The freedom to choose a brand is greater, and it can meet the different needs of different types of customers.
The ultimate benefit is the end user. Global standards encourage users to select interoperable products that conform to ONVIF or other standard specifications among many brands and will not be subject to certain brands. What often happens in practice is that, as technology advances or market competition changes, a manufacturer or product that the user chooses may have already disappeared in the market. At this time, the user has to replace the product or system. If you choose standardized IP products, users do not have to worry about changes in the market or whether a certain product or technology is eliminated. This will better ensure that user investments and systems are in line with future trends, and overall investment can be effectively reduced.
At present, for many Chinese security companies, standardization may seem like a bit of a nuisance, but there has been a wave of standardization in the global digital surveillance industry, and the Chinese market is bound to be affected. For manufacturers with aspirations to access the global market, it is inevitable that they will join hands with the standardization organizations and become globalized.
After the baptism of digitized development in the past two years, in the market, it was discovered that more and more users and integrators began to consider the compatibility and standard issues of digital surveillance products. In particular, the standard issue has attracted the attention of more manufacturers, integrators and users. This kind of standardization has not only been promoted by foreign companies, but more domestic companies have joined it. The products that the companies that currently participate in ONVIF have become the mainstream of digital surveillance in China's security market.
Openness makes the industrial chain win-win and enter the digital surveillance era. The overall solution is more and more accepted by people. The difference between digital monitoring and simulation is that the advantages of digital surveillance require a series of networks, platforms, storage, etc. The product can work together to achieve the best. In the market, Axis is very clear about its position and is very clear about its own advantages - "make the best digital camera". When it comes to providing users with total solutions, it is more of a partner with itself. Together. Axis is not a competitive relationship with other manufacturers in the digital industry chain. It is a cooperative relationship that promotes the development of digital surveillance and achieves mutual benefits.
Conclusion In the face of rapid development of digital surveillance, the competition between companies will become more and more important. This requires companies to strive to create their own brand image, use the brand to tell the market, their products and other products. Of course, brand image is not only the difference of products, but also the difference of market behavior. When word of mouth is established, the brand image will be established.
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