Pursuing profit in the furniture industry can regard 4S service as its core competitiveness

 

At present, the problems faced by the furniture terminal are "the growth of the field rents year after year, the profit is getting thinner, the service cost is increasing, and the products are homogenized." Therefore, to achieve sustained profitability, enterprises must build an efficient business profit model and operation team, and it is imminent to form a winning terminal's business model of "strategic benefit sharing, complementary advantage resources, and cooperative win-win development".

 

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We know that business model = operation model + business model + profit model, cost, value and profit are all around these three. The profit of the furniture industry is divided into high profit area, average profit area and low profit area. Enterprises must accurately grasp the high profit area, and then design profit strategies and business models based on this profit area.

 

"Home 4S service" is to win high profits

 

When fighting for scale, grade and price in many home furnishing stores, a furniture square takes "home furnishing 4S service" as its core competitiveness and wins high profits. "Home 4S service" includes four aspects of physical sales, integrated home supporting solutions, information communication platform, safety and security services.

 

1) Realistic scenario-based sales breaks the space restrictions between store furniture brands , integrates products into the real scene of the home, creates an infectious home space, and allows product display to transition to scenarios.

 

2} The integrated supporting plan is for the furniture consultant to have an in-depth understanding of the customer's home improvement style, layout, accessories and fabric matching, color selection, aesthetic preferences and other details, and then provide personalized furniture configuration.

 

3} Establish information communication platforms such as store internet, direct sales network and telephone network, membership network, WeChat, etc., to break down resource limitations and customer limitations, so that customers can keep up to date with the latest home information and home concepts. Customers can also purchase or Let the professionals answer the difficult questions about using furniture.

 

4} Ensure that the products are in compliance with national environmental protection standards, and at the same time raise the delivery, installation, after-sales service and other services to a higher level, establish a detailed file for the furniture that has been sold, and provide door-to-door maintenance, safety and security services. (Editor: Peter)

 

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