On September 1, 2005, the Beijing Great Hall of the People, China Famous Brand Products and China World Famous Brand Product Commendation Conference was held here. Under the flashing spotlight, Zhang Zhigang, chairman of Jinan Second Machine Tool Group Co., Ltd. held the medal of “China Famous Brand Product†on the chest, proclaiming that “JIER†brand has become the only Chinese famous brand product in China's mechanical press industry.
In the impression of many people, the second machine tool is the “most stable†enterprise in Jinan: although it has been the “first phalanx†of the domestic machine tool industry for many years, the sales revenue has always been several hundred million yuan, and it has been difficult to make a big breakthrough. . Since the first two years, the "stable" of the two machine tools has undergone new changes. They put the technology independent innovation and cultivated JIER's own brand in the first place, and vigorously developed the core technology and core products with independent intellectual property rights. Last year, the sales revenue exceeded 1 billion yuan in one fell swoop; the national enterprise with the comprehensive strength ranked 17th in the country. The technology center independently develops 70 to 80 New Products every year, 90% of which reach the international or domestic advanced level, and the influence of “JIER†products in the international market is growing. Especially since last year, the brand effect of the second machine tool in the international high-end marketing market has been highlighted. It has won important orders such as the world-class stamping company US Dana 5,000 tons of heavy-duty multi-station presses and Thailand's Sammit project, and automation products have also been successively Into the United States GM, Ford and other famous companies, to achieve a historic leap from equipment China to the equipment world.
Not only the second machine tool feels the huge effect brought by the brand, but also China National Heavy Duty Truck, Linuo, General, Jiabao. China National Heavy Duty Truck ranked 18th in the “China's 500 Most Valuable Brands†list in 2004, with a brand value of 2.7 billion yuan. In 2005, China National Heavy Duty Truck was once again on the list, ranking 15th with a brand value of 2.939 billion yuan.
“The brand building of Jinan enterprises has really entered a period of rapid development in the past few years.†Li Ronggui, director of the Technical Progress and Equipment Division of the Municipal Economic Commission, is responsible for the declaration of famous brands every year. It is quite touching to talk about this topic. "Before 2002, there were only three Chinese famous brand products in Jinan. Later, the ducklings were withdrawn for some reason. Only the servers and microcomputers of Inspur were left. From 2004, Jinan began to exert its strength. In just two years, Chinese famous brands. The number of products has changed from 2 to 7. "The same is true of China's well-known trademarks, from the development of light rides, ducklings, and waves to the "seven-a-mile" of Mike, Luneng, General, and Baotu Spring. The city also proposed the goal of creating a brand enterprise in a timely manner, setting up a “threshold†in terms of scale and technology research and development, and intensifying recognition and support, thus triggering a boom in enterprises to actively create brand enterprises.
"The growth of independent brands reflects the degree of development of a country and regional industrial and commercial civilization. A well-known brand is also a city's 'business card'." Vice Mayor Yang Peiqin emphasized this at more than once. Just as people mentioned the United States, they think of McDonald's, Coca-Cola and Microsoft. If companies don't have strong independent brands, they can only linger at the bottom of the industry chain. In order to build Jinan’s own “business cardâ€, the city issued the “Opinions on Implementing Brand Strategy in Jinan City†and “Management Measures for Brand Enterprise Certification in Jinan City†last year, which included the identification, licensing and reward of brand enterprises as daily work. management.
Inspired by various mechanisms, the rush to create famous brands is surging in various enterprises in Jinan. When it comes to Jinan Heavy Industry, many people still know that they stayed in the late 1990s. Some people even thought that Jinan Heavy Industry had already gone bankrupt. In fact, today's heavy work has long been the industry leader. This change is due to the fact that they attach great importance to technological innovation. In the three years after 2002, the investment in technological transformation reached more than 70 million yuan. The domestic market share of the company's leading product, the steel ball mill, never From 10% to more than 70%, the number of the seven production plants identified by the relevant state departments jumped from the last to the first, and the annual output increased from the past 20 to 30 in 2005. At present, the company's five major categories of desulfurization, medium-speed grinding, cement equipment, three-dimensional parking garages and bulk cement trucks all enter the production stage, which will play a vital role in the long-term development of Jinan Heavy Industry.
The Jinan Municipal Party Committee and the Municipal Government have also constantly made “big hand†in brand innovation. At the city's science and technology conference held on May 25th, a new document was published to make all enterprises excited: since 2006, the Chinese enterprises have been newly recognized by the State Administration of Quality Supervision and the Provincial Quality Supervision Bureau, Shandong Province. Famous brand products, one-time reward of 1 million yuan and 200,000 yuan. The newly-recognized Shandong brand-name products will be upgraded to China's famous brand products, and on the basis of the original 200,000 yuan, an additional 800,000 yuan will be awarded. At the same time, since 2006, the Jiji enterprises have been awarded 1 million yuan and 200,000 yuan in one-off awards by the State Administration for Industry and Commerce and the Provincial Trade and Industry Bureau for the well-known Chinese trademarks and the famous trademarks of Shandong Province. The newly-recognized famous trademark of Shandong Province has been upgraded to a well-known trademark in China. On the basis of the original 200,000 yuan, an additional 800,000 yuan will be awarded.
According to the 2010 Industrial Development Program, the city will concentrate on building 100 brand enterprises and 100 technology centers. At present, there are 60 enterprise technology centers at or above the municipal level, including 7 national-level technology centers, 28 provincial-level technology centers, and 25 municipal-level technology centers. They are among the top 15 provincial-level cities in China. Since last year, the city has come up with a piece of industrial development guidance funds, which is dedicated to supporting the construction of corporate brands and technology centers, and rewards companies that have made achievements in creating brand and technology centers. However, during the “Eleventh Five-Year Plan†period, the city must achieve the goal of 100 provincial and above-mentioned famous trademarks and famous brand products and 100 enterprise technology centers at or above the provincial level. Innovative ability to accelerate the formation of a number of core technologies and brand enterprises with independent intellectual property rights. In accordance with the brand enterprise to drive the strategy, brand cultivation and expansion as an important measure of industrial economic development, as soon as possible to form a group of well-known brands with independent intellectual property rights; play the brand's driving and demonstration effects, through the brand-name products to drive the extension and concentration of the industry chain, The expansion of brand-name products has become an important driving force for economic growth.
In the impression of many people, the second machine tool is the “most stable†enterprise in Jinan: although it has been the “first phalanx†of the domestic machine tool industry for many years, the sales revenue has always been several hundred million yuan, and it has been difficult to make a big breakthrough. . Since the first two years, the "stable" of the two machine tools has undergone new changes. They put the technology independent innovation and cultivated JIER's own brand in the first place, and vigorously developed the core technology and core products with independent intellectual property rights. Last year, the sales revenue exceeded 1 billion yuan in one fell swoop; the national enterprise with the comprehensive strength ranked 17th in the country. The technology center independently develops 70 to 80 New Products every year, 90% of which reach the international or domestic advanced level, and the influence of “JIER†products in the international market is growing. Especially since last year, the brand effect of the second machine tool in the international high-end marketing market has been highlighted. It has won important orders such as the world-class stamping company US Dana 5,000 tons of heavy-duty multi-station presses and Thailand's Sammit project, and automation products have also been successively Into the United States GM, Ford and other famous companies, to achieve a historic leap from equipment China to the equipment world.
Not only the second machine tool feels the huge effect brought by the brand, but also China National Heavy Duty Truck, Linuo, General, Jiabao. China National Heavy Duty Truck ranked 18th in the “China's 500 Most Valuable Brands†list in 2004, with a brand value of 2.7 billion yuan. In 2005, China National Heavy Duty Truck was once again on the list, ranking 15th with a brand value of 2.939 billion yuan.
“The brand building of Jinan enterprises has really entered a period of rapid development in the past few years.†Li Ronggui, director of the Technical Progress and Equipment Division of the Municipal Economic Commission, is responsible for the declaration of famous brands every year. It is quite touching to talk about this topic. "Before 2002, there were only three Chinese famous brand products in Jinan. Later, the ducklings were withdrawn for some reason. Only the servers and microcomputers of Inspur were left. From 2004, Jinan began to exert its strength. In just two years, Chinese famous brands. The number of products has changed from 2 to 7. "The same is true of China's well-known trademarks, from the development of light rides, ducklings, and waves to the "seven-a-mile" of Mike, Luneng, General, and Baotu Spring. The city also proposed the goal of creating a brand enterprise in a timely manner, setting up a “threshold†in terms of scale and technology research and development, and intensifying recognition and support, thus triggering a boom in enterprises to actively create brand enterprises.
"The growth of independent brands reflects the degree of development of a country and regional industrial and commercial civilization. A well-known brand is also a city's 'business card'." Vice Mayor Yang Peiqin emphasized this at more than once. Just as people mentioned the United States, they think of McDonald's, Coca-Cola and Microsoft. If companies don't have strong independent brands, they can only linger at the bottom of the industry chain. In order to build Jinan’s own “business cardâ€, the city issued the “Opinions on Implementing Brand Strategy in Jinan City†and “Management Measures for Brand Enterprise Certification in Jinan City†last year, which included the identification, licensing and reward of brand enterprises as daily work. management.
Inspired by various mechanisms, the rush to create famous brands is surging in various enterprises in Jinan. When it comes to Jinan Heavy Industry, many people still know that they stayed in the late 1990s. Some people even thought that Jinan Heavy Industry had already gone bankrupt. In fact, today's heavy work has long been the industry leader. This change is due to the fact that they attach great importance to technological innovation. In the three years after 2002, the investment in technological transformation reached more than 70 million yuan. The domestic market share of the company's leading product, the steel ball mill, never From 10% to more than 70%, the number of the seven production plants identified by the relevant state departments jumped from the last to the first, and the annual output increased from the past 20 to 30 in 2005. At present, the company's five major categories of desulfurization, medium-speed grinding, cement equipment, three-dimensional parking garages and bulk cement trucks all enter the production stage, which will play a vital role in the long-term development of Jinan Heavy Industry.
The Jinan Municipal Party Committee and the Municipal Government have also constantly made “big hand†in brand innovation. At the city's science and technology conference held on May 25th, a new document was published to make all enterprises excited: since 2006, the Chinese enterprises have been newly recognized by the State Administration of Quality Supervision and the Provincial Quality Supervision Bureau, Shandong Province. Famous brand products, one-time reward of 1 million yuan and 200,000 yuan. The newly-recognized Shandong brand-name products will be upgraded to China's famous brand products, and on the basis of the original 200,000 yuan, an additional 800,000 yuan will be awarded. At the same time, since 2006, the Jiji enterprises have been awarded 1 million yuan and 200,000 yuan in one-off awards by the State Administration for Industry and Commerce and the Provincial Trade and Industry Bureau for the well-known Chinese trademarks and the famous trademarks of Shandong Province. The newly-recognized famous trademark of Shandong Province has been upgraded to a well-known trademark in China. On the basis of the original 200,000 yuan, an additional 800,000 yuan will be awarded.
According to the 2010 Industrial Development Program, the city will concentrate on building 100 brand enterprises and 100 technology centers. At present, there are 60 enterprise technology centers at or above the municipal level, including 7 national-level technology centers, 28 provincial-level technology centers, and 25 municipal-level technology centers. They are among the top 15 provincial-level cities in China. Since last year, the city has come up with a piece of industrial development guidance funds, which is dedicated to supporting the construction of corporate brands and technology centers, and rewards companies that have made achievements in creating brand and technology centers. However, during the “Eleventh Five-Year Plan†period, the city must achieve the goal of 100 provincial and above-mentioned famous trademarks and famous brand products and 100 enterprise technology centers at or above the provincial level. Innovative ability to accelerate the formation of a number of core technologies and brand enterprises with independent intellectual property rights. In accordance with the brand enterprise to drive the strategy, brand cultivation and expansion as an important measure of industrial economic development, as soon as possible to form a group of well-known brands with independent intellectual property rights; play the brand's driving and demonstration effects, through the brand-name products to drive the extension and concentration of the industry chain, The expansion of brand-name products has become an important driving force for economic growth.
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