The industry exhibition is an important part of the convention and exhibition industry, and it is also an important force for the internal exchanges and cooperation within the industry and the promotion of industrial development. Taking the machinery industry as an example, there are no less than a hundred trade shows each year. These exhibitions include not only exhibitions that have been introduced by famous exhibition companies from abroad, but also emerging industry exhibitions held by local governments to promote the development of local industries.
From August 19 to August 21, the 2011 Wendeng International Hardware & Electrical Products and Equipment Fair was held at the International Exhibition Center in Wendeng City, Shandong Province. The exhibition attracted more than 200 well-known enterprises from all over the country, of which foreign-funded enterprises accounted for 3.4% of the total number of exhibitors. The Expo has 550 booths and focuses on hardware tools, hardware products, machining and automation equipment, and mechanical and electrical products. According to incomplete statistics, the exhibitors signed supply orders of 560 million yuan and reached more than 100 cooperation intentions.
How can a county-level city hold such a large-scale industry exhibition? What kind of process did the exhibition experience from planning to hosting? What effect does the exhibition hold on the industry and local economic development? With these questions, the author interviewed the person in charge of the relevant department.
Holding industry exhibitions, the relevant industrial base is indispensable. Dong Xiaoyang, a member of the Standing Committee of the Wendeng Municipal Committee and deputy mayor, told the author that Wendeng had a good industrial environment. The electromechanical tools industry is one of the three major industrial clusters that Wendeng focuses on. In recent years, Wendeng has built a famous city of hardware tools in China, speeded up technological renovation and innovation, promoted brand building, optimized the development environment, promoted the development of key enterprises, and continuously expanded the cluster of electrical and mechanical hardware tools. By the end of 2010, the city’s hardware and tools enterprises had grown to over 600, of which 14 had sales revenue of over 100 million yuan and 34 enterprises above designated size, forming hand tools, pneumatic tools, power tools, hydraulic tools, and machine tool tools. As the leading series of development patterns.
Shi Lanlan, executive vice president of the China Hardware Products Association, stated that Wendeng has a number of industry leading companies and backbone enterprises that are large in scale, complete in variety, and highly competitive in products. Driven by these companies, Wendeng’s hardware and electromechanical tools industry has achieved great development. On this basis, holding industry exhibitions will promote the exchange and cooperation of brands and boost the transformation and upgrading of industries.
In terms of holding industry exhibitions, the success of the exhibition is also constrained by factors such as the level of local pavilion construction and the completeness of supporting facilities. Zhang Shimo, director of the Wendeng City Bureau of Economics and Information Technology, said that the exhibition held by Wendeng is a typical government-led industry exhibition, but government departments running the exhibition must not overwhelm. It is understood that from the beginning of this year, the relevant departments of Wendeng City began preparations for this expo. They have inspected 7 exhibition companies and finally selected Yantai Jinnuo Convention and Exhibition Co., Ltd. The work of exhibitions, such as exhibitions and exhibitions, is first carried out by the exhibition company, the government selects them, and the exhibition company is responsible for the specific implementation. Zhang Shimo also stated that at the beginning stage of the exhibition, the government still needs to provide the necessary support. Hopefully after 3 to 5 years, the degree of marketization of the exhibition will continue to increase. In July of this year, the Wendeng International Conference and Exhibition Center was completed and has undergone two trial runs. This is the first international exhibition organized after the completion of the Convention and Exhibition Center. "Building a convention and exhibition center is not only for exhibitions held in Wendeng, but we hope to attract exhibitions from the surrounding areas." said Zhang Shimo.
The active participation of enterprises is also one of the necessary conditions for the successful holding of industry conferences and exhibitions. At this expo, the two local companies in Wendeng are the most eye-catching. Wendeng Power Tools Group Co., Ltd. is the world's largest manufacturer of adjustable wrenches and Asia's largest manufacturer of socket wrenches. In 2008, it cooperated with Stanley, the largest tool manufacturer in the United States, and invested USD 110 million to build Stanley Tools. project. According to Yu Zhijiang, chairman of Power Tools Group, the group company will participate in many exhibitions every year. This expo is held at the door of the house. The company not only actively exhibits and participates in exhibitions, but also holds brand dealer conferences in the same period to attract more dealers to cooperate with enterprises. .
Before the Wendeng Aowen Motor Co., Ltd. booth, the dealers who came to consult were in an endless stream. According to Owen Chairman Yu Fei, the special motors produced by the company accounted for 50% of the global market for ATM machines. According to Fei, participating in industry exhibitions is one of the effective ways to increase company awareness. “The dealers who come to our booth for consultation are many old customers of other companies. Through the expo negotiations, many of them will become future customers of our company, and the dealers we invite may also be potential of other companies. Customers. Participating in such exhibitions is a win-win for both companies and distributors.†Yu Fei said.
From August 19 to August 21, the 2011 Wendeng International Hardware & Electrical Products and Equipment Fair was held at the International Exhibition Center in Wendeng City, Shandong Province. The exhibition attracted more than 200 well-known enterprises from all over the country, of which foreign-funded enterprises accounted for 3.4% of the total number of exhibitors. The Expo has 550 booths and focuses on hardware tools, hardware products, machining and automation equipment, and mechanical and electrical products. According to incomplete statistics, the exhibitors signed supply orders of 560 million yuan and reached more than 100 cooperation intentions.
How can a county-level city hold such a large-scale industry exhibition? What kind of process did the exhibition experience from planning to hosting? What effect does the exhibition hold on the industry and local economic development? With these questions, the author interviewed the person in charge of the relevant department.
Holding industry exhibitions, the relevant industrial base is indispensable. Dong Xiaoyang, a member of the Standing Committee of the Wendeng Municipal Committee and deputy mayor, told the author that Wendeng had a good industrial environment. The electromechanical tools industry is one of the three major industrial clusters that Wendeng focuses on. In recent years, Wendeng has built a famous city of hardware tools in China, speeded up technological renovation and innovation, promoted brand building, optimized the development environment, promoted the development of key enterprises, and continuously expanded the cluster of electrical and mechanical hardware tools. By the end of 2010, the city’s hardware and tools enterprises had grown to over 600, of which 14 had sales revenue of over 100 million yuan and 34 enterprises above designated size, forming hand tools, pneumatic tools, power tools, hydraulic tools, and machine tool tools. As the leading series of development patterns.
Shi Lanlan, executive vice president of the China Hardware Products Association, stated that Wendeng has a number of industry leading companies and backbone enterprises that are large in scale, complete in variety, and highly competitive in products. Driven by these companies, Wendeng’s hardware and electromechanical tools industry has achieved great development. On this basis, holding industry exhibitions will promote the exchange and cooperation of brands and boost the transformation and upgrading of industries.
In terms of holding industry exhibitions, the success of the exhibition is also constrained by factors such as the level of local pavilion construction and the completeness of supporting facilities. Zhang Shimo, director of the Wendeng City Bureau of Economics and Information Technology, said that the exhibition held by Wendeng is a typical government-led industry exhibition, but government departments running the exhibition must not overwhelm. It is understood that from the beginning of this year, the relevant departments of Wendeng City began preparations for this expo. They have inspected 7 exhibition companies and finally selected Yantai Jinnuo Convention and Exhibition Co., Ltd. The work of exhibitions, such as exhibitions and exhibitions, is first carried out by the exhibition company, the government selects them, and the exhibition company is responsible for the specific implementation. Zhang Shimo also stated that at the beginning stage of the exhibition, the government still needs to provide the necessary support. Hopefully after 3 to 5 years, the degree of marketization of the exhibition will continue to increase. In July of this year, the Wendeng International Conference and Exhibition Center was completed and has undergone two trial runs. This is the first international exhibition organized after the completion of the Convention and Exhibition Center. "Building a convention and exhibition center is not only for exhibitions held in Wendeng, but we hope to attract exhibitions from the surrounding areas." said Zhang Shimo.
The active participation of enterprises is also one of the necessary conditions for the successful holding of industry conferences and exhibitions. At this expo, the two local companies in Wendeng are the most eye-catching. Wendeng Power Tools Group Co., Ltd. is the world's largest manufacturer of adjustable wrenches and Asia's largest manufacturer of socket wrenches. In 2008, it cooperated with Stanley, the largest tool manufacturer in the United States, and invested USD 110 million to build Stanley Tools. project. According to Yu Zhijiang, chairman of Power Tools Group, the group company will participate in many exhibitions every year. This expo is held at the door of the house. The company not only actively exhibits and participates in exhibitions, but also holds brand dealer conferences in the same period to attract more dealers to cooperate with enterprises. .
Before the Wendeng Aowen Motor Co., Ltd. booth, the dealers who came to consult were in an endless stream. According to Owen Chairman Yu Fei, the special motors produced by the company accounted for 50% of the global market for ATM machines. According to Fei, participating in industry exhibitions is one of the effective ways to increase company awareness. “The dealers who come to our booth for consultation are many old customers of other companies. Through the expo negotiations, many of them will become future customers of our company, and the dealers we invite may also be potential of other companies. Customers. Participating in such exhibitions is a win-win for both companies and distributors.†Yu Fei said.
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